1.
Mahmoud Elkasrawy – Mohamed salem

2.
1- Brief History.
2- Company’s Vision.
3- Company’s Mission.
4- Company’s objectives
5- Internal Audit ( IFE Matrix )
6- External Audit ( EFE Matrix )
7- Competitive Profile Matrix (CPM)
8- Conclusion
Overview

3.
History

4.
Vision
Its the way we do business. It's the way we interact with the community. It's
the way we interpret the world around us-- our customers needs, the future
of technology, and the global business climate. Whatever changes the future
may bring our vision -- Dell Vision -- will be our guiding force.
So Dell needs full customer satisfaction. In order to become the most
|successful computer company, they need the newest technology and loyal
customers.

5.
Mission
is to be the most successful Computer Company in the world at
delivering the best customer experience in markets we serve. In
doing so, Dell will meet customer expectations of: •Highest quality
•Leading technology
•Competitive pricing
•Individual and company accountability
•Best-in-class service and support
•Flexible customization capability
•Superior corporate citizenship
•Financial stability

6.
Objectives
The scope of Dell are
to make a lot of money and to provide people all around the
globe with powerful, multi featured computers which people co
uld easily
use without technical support. Dell aims to please all with great co
mputers, notebooks and even projectors that are equipped with th
e required software

7.
SWOT Analysis
Internal “ Strengths
- Growing Market share
- Direct sales approach
- Build to order approach
- Long term partnerships with reputable suppliers
- just-in-time inventory.
- Contracts with local service providers

8.
SWOT Analysis
Internal “ Weaknesses
- Lacks the product line and service breadth of HP and IBM
- The direct sales approach is not the preferred distribution
channel in Europe.
- No in-House repair service.

9.
IFE ‘ internal Factor Evaluation’

10.
SWOT Analysis
External Opportunities
- Customers value one stop shopping
- Customers know what they want and need to purchase
- Marketing on the internet
- Some rivals are weak in PCs in all the world’s major
markets.

11.
SWOT Analysis

12.
EFE ‘ external factor evaluation

13.
CPM ‘ competitive profile matrix

14.
Conclusion
Dell is the leading company in the computer industry compared
To the competitors
And performing very well according to its SWOT

15.
Any Questions?

16.
Arthur, C. (2012). Dell revenues slump as tablets and smartphones eat into market. Available at: http://www.guardia
n.co.uk/technology/2012/nov/16/dell-revenues-slump-pc-tablet-smartphone
Dell (2013). About Dell. Available at: http://content.dell.com/uk/en/corp/about-dell.aspx?c=uk&l=en&s=corp
Dell (2013). Dell's Fiscal Year 2012 in Review. Available at: http://content.dell.com/uk/en/corp/d/secure/dell-fiscal-ye
ar-2012-in-review.aspx
Wikipedia (2013). Dell. Available at: http://en.wikipedia.org/wiki/Dell
Interbrand (2013). Best Global Brands 2012. Available at: http://www.interbrand.com/en/best-global-brands/2012/Be
st-Global-Brands-2012.aspx
http://ar.scribd.com/doc/28680113/Dell-Computers#scribd
References