Communication

1. Communication
Presented by :- Mahesh wadhwa
KURUKSHETRA UNIVERSITY KURUKSHETRA
(DTHM)

2. Definition of Communication
1) Communication is the process by which two or more
persons come together to exchange ideas and
understanding amongst themselves.
2) Communication is a basic organization function, which
refers to the process by which a person ( known as
sender ) transmits information or message to another
person(known as receiver).

3. Communication in organizations
 Communication is the lifeblood of an organization.
 Without communication can not have an organization.
 It is needed for:
1) Exchanging information.
2) Exchanging options
3) Making plans and proposals
4) Reaching agreement
5) Executing decisions
6) Sending and fulfilling orders
7) Conducting sales

4. Importance Of Communication
1) Communicate helps employees to understand their roles clearly and
perform effectively.
2) It helps to achieving co-ordination and mutual understanding.
3) It leads to increased productivity.
4) Communicate improves managerial efficiency and ensures corporation
of the staff.
5) Effective communication helps in molding attitudes and building up
employees’ morale.

5. Types of Communication
SR
No
Types Example Usefulness
1 Oral
Communication
Conversations,
Interviews,
Phone calls, Speech
Etc.
It is the easiest. when one
needs to communicate
urgently.
2 Written
Communication
Letters, Memos,
Reports
so on.
It is relatively permanent and
accessible.
3 Non Verbal
Communication
Facial expression,
Actions,
Tone Etc.
Body unconsciously does 90%
of communication

6. Types of Communication Based on
Purpose and Style
Based on style and purpose, there are two main categories of
communication :
1) Formal Communication
2) Informal Communication
Type of communication
Formal
communication
Informal
communication

7. Formal communication
 Certain rules, conventions and principles are followed while
communicating message.
 Formal communication occurs in formal and official style. Usually
professional settings, corporate meetings, conferences undergoes in
formal pattern.
 In formal communication, use of slang and foul language is avoided and
correct pronunciation is required.
 Authority lines are needed to be followed in formal communication.

8. Informal communication
 Informal communication is done using channels that are in contrast
with formal communication channels.
 It’s just a casual talk. It is established for societal affiliations of
members in an organization and face-to-face discussions. It happens
among friends and family.
 In informal communication use of slang words, foul language is not
restricted. Usually. informal communication is done orally and using
gestures.
 Informal communication, Unlike formal communication, doesn’t
follow authority lines.
 In an organization, it helps in finding out staff grievances as people
express more when talking informally. Informal communication helps
in building relationships.

9. Communication Process

10. Elements of the communication
Referent:
 A referent motivates the sender (or receiver) to share
information (message, objects, sounds, sights, time
schedule, ideas, perceptions, sensation, emotion, Oder,
etc.) that may initiate communication.
 For example, a nurse, sighting a patient with difficulty in
breathing may serve as a referent to the nurse promoting
her to initiate communication with the patient.

11. Elements of the communication
Sender:
 A sender is a person who encodes & sends the message to the
expected receiver through an appropriate channel.
 A sender is the source of the message that is generated to be
delivered to the receiver after appropriate stimulus from the
referent.
Message:
 The message is the content of communication & may contain verbal,
nonverbal or symbolic language.
 Perception & personal factors of the sender & receiver may
sometimes distort this element & the intended outcome of
communication may not be achieved. For ex, the same message may
be communicated or perceived differently by two individuals.

12. Elements of the communication
Channel:
 A channel is a medium through which a message is sent or received
between two or more people.
 Several channels can be used to send or receive the message, i.e. seeing,
hearing, touching, smelling, & tasting.
 While selecting channels of communication, several factors must be
considered: availability of channel()s , purpose, suitability, types of
receivers, types of message, preference of sender & receivers,
communication skills of the sender, cost, etc.
Receiver:
 A receiver is an individual or a group of individuals intended to receive,
decode & interpret the message sent by the sender/source of message.
 A receiver also known as decoder.
 He is expected to have the ability & skills to receive, decode & interpret
the message.

13. Elements of the communication
Feedback:
 It is a return message sent by the receiver to the sender.
 It is most essential element of the communication process as it shows
that the receiver has understood the primary message sent by the
sender & the communication process is now consider complete.
 A successful communication must be a two-way process where the
sender sends the message & receives feedback from the receiver.
 These feedback could be verbal & nonverbal.

14. THANK YOU