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Types & significance of business environment

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Types & significance of business environment

  1. 1. Mrs.L.M.MAHALAKSHMI, Assistant Professor, Department of Business Administration (UG & PG), V.V.V College for Women,Virudhunagar
  2. 2. Internal environment Culture Mission & Objectives Top mgt structure Power structure Company image Human & other resources
  3. 3. Organizational Culture Organizational culture is the collective behavior of members of an organization and the values, visions, beliefs, habits that they attach to their actions. Facebook offers, as do many similar companies, lots of food, stock options, open office space, on-site laundry, a focus on teamwork and open communication, a competitive atmosphere that fosters personal growth and learning and great benefits. Vision, Mission and Objectives: The company’s vision describes its future position, mission defines the company’s business and the reason for its existence and objectives implies the ultimate aim of the company and the ways to reach those ends. Ranbaxy mission “To become a research based international pharmaceutical company”
  4. 4. Power structure: The board of directors is the governing body of the company who is elected by stockholders, and they are given the responsibility for overseeing a firm’s top managers such as the general manager. Company Image: The reputation of an organization is a very valuable intangible asset. High reputation or goodwill develops a favourable image of the organization in the minds of the public. Human and other resources: An organization s resources can be discussed under five broad heads: physical resources, human resources; financial resources, informational resources, and technological resources. Physical resources include land and buildings, warehouses, all kinds of materials, equipment and machinery.

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