Seo for advisors everything you need to know
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Seo for advisors everything you need to know
- 2. Next steps FREE WHITE PAPER Commitm Add white paper slide Welcome Questions Statistics Demo Pricing ent
- 3. Next steps Phil Laboon President/CEO ClearSky SEO Commitm SPEAKERS Loic Jeanjean Director of Sales & Marketing Advisorwebsites.com Welcome Questions Statistics Demo Pricing ent
- 4. CONSUMER BEHAVIOR IS CHANGING Next steps % OF DIRECT MAIL NEVER OPENED 86 44 Commitm % OF PEOPLE WHO SKIP TV ADS Source: The Guardian, August 2010, TSEA.ORG, March 2009, & EPA.GOV, November 2010 Welcome Questions Statistics Demo Pricing ent
- 5. # OF US CITIZENS ON THE Next steps RULES AND REGULATIONS โDO NOT CALLโ LIST 300,000,000 ? Commitm # OF US CITIZENS Source: FTC, July 2010 Welcome Questions Statistics Demo Pricing ent
- 6. # OF US CITIZENS ON THE Next steps RULES AND REGULATIONS โDO NOT CALLโ LIST 300,000,000 200,000,000 Commitm # OF US CITIZENS Source: FTC, July 2010 Welcome Questions Statistics Demo Pricing ent
- 7. How do people find what theyโre looking for? Next steps Commitm Welcome Questions Statistics Demo Pricing ent
- 8. PERCENT OF THE POPULATION DOES RESEARCH ONLINE BEFORE BUYING? 86% of the public will research a service or product before making a Next steps buying decision Commitm Welcome Questions Statistics Demo Pricing ent
- 9. Next steps Commitm 68% of consumers spend time reading content from a brand they are interested in. [The CMA] 78% of of consumers believe that organizations providing custom content want to build good relationships. [TMG Custom Media] 7 in 10 consumers prefer to learn about a company through articles, not ads. [Marketing Tech Blog] 90% of consumers find custom content useful. [TMG Custom Media] Welcome Questions Statistics Demo Pricing ent
- 10. ๏ฎ -articles, Q&A, video, podcasts, images/infographic, Next steps Commitm AGENDA ๏ฎ Consumer behavior is changing ๏ฎ What is content marketing? ๏ฎ Targeting your ideal client ๏ฎ How to create & share valuable content slidesharing ๏ฎ Next steps Welcome Questions Statistics Demo Pricing ent
- 11. Next steps A SIMPLE MODEL FOR SUCCESS Traffic Conversion Measurement Commitm Welcome Questions Statistics Demo Pricing ent
- 12. Next steps Traffic Conversion Measurement Commitm GETTING FOUND Welcome Questions Statistics Demo Pricing ent
- 13. Next steps Commitm % OF PEOPLE WHO DO INTERNET SEARCH 91 Welcome Questions Statistics Demo Pricing ent
- 14. Next steps SEARCH ENGINE TRAFFIC Commitm Welcome Questions Statistics Demo Pricing ent
- 15. Next steps SEARCH ENGINE OPTIMIZATION Commitm Welcome Questions Statistics Demo Pricing ent
- 16. Next steps SEARCH ENGINE OPTIMIZATION Commitm Welcome Questions Statistics Demo Pricing ent
- 17. Next steps CONTENT MARKETING DEFINED Content marketing: technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience โ with the objective of driving profitable customer action. Commitm Welcome Questions Statistics Demo Pricing ent
- 18. Next steps Commitm Welcome Questions Statistics Demo Pricing ent
- 19. MASTER CONTENT MARKETING IDEA #1: Next steps ID YOUR IDEAL CLIENT Commitm Welcome Questions Statistics Demo Pricing ent
- 20. HOW TO CONNECT WITH YOUR IDEAL CLIENT โข Provide valuable content that your target audience will want. Then getting Next steps Commitm โข Whoโs your target? visitors to fill out a form to access this information. Welcome Questions Statistics Demo Pricing ent
- 21. Next steps CREATING A BUYER PERSONA Commitm Demographic information, including: โขJob title, role, and responsibilities โขDepartment โขCompany size โขIndustry โขLocation โขBudget Behavioral information, including: โขMotivating factors โขExpectations โขConcerns and pain points โขRole in the purchasing process โขUnderstanding of your products and services โขNeeds met to ensure a purchase Welcome Questions Statistics Demo Pricing ent
- 22. MASTER CONTENT MARKETING IDEA #2: Next steps CREATE VALUABLE CONTENT Commitm Welcome Questions Statistics Demo Pricing ent
- 23. Next steps Commitm TYPES OF CONTENT Welcome Questions Statistics Demo Pricing ent
- 24. Next steps Commitm Welcome Questions Statistics Demo Pricing ent
- 25. HOW DO YOU GET MORE TRAFFIC TO YOUR Jeff uses his blog to answer frequently asked questions Next steps Commitm SITE? Welcome Questions Statistics Demo Pricing ent
- 26. Next steps Commitm 38 Million results Welcome Questions Statistics Demo Pricing ent
- 27. Next steps Commitm All these companies pay for results Here we see Retirement Jock: ranked number 2 Welcome Questions Statistics Demo Pricing ent
- 28. Next steps COMPANIES THAT BLOG Commitm Welcome Questions Statistics Demo Pricing ent
- 29. Next steps COMPANIES THAT BLOG 57% Commitm of marketers acquired customers from blogging Source: State of Inbound Marketing, Hubspot, March 2012 Welcome Questions Statistics Demo Pricing ent
- 30. Description Cover of e-book Form Next steps Commitm CREATE AN EBOOK Wealthy Doctor Guide: Ten Financial Planning Strategies Every Physician Needs to Know A step by step guide for powerful financial planning โข Will I outlive my Assets? โข Can I afford to Retire? โข Can I maintain My Standard Of Living? Wealthy Doctor Financial Planning Guide A step by step guide for powerful financial planning Welcome Questions Statistics Demo Pricing ent
- 31. Next steps Commitm Are You Ready for Retirement? A step by step guide to retirement planning: โข Will I outlive my Assets? โข Can I afford to Retire? โข Can I maintain My Standard Of Living? Ten Valuable Tips to Retirement Planning A step by step guide for powerful financial planning Welcome Questions Statistics Demo Pricing ent
- 32. Next steps CREATING LOVABLE CONTENT Are you interested in creating your own great content? Commitm Welcome Questions Statistics Demo Pricing ent
- 33. Next steps Commitm KEEP IN MIND QUALITY QUANTITY Welcome Questions Statistics Demo Pricing ent
- 34. MASTER CONTENT MARKETING IDEA #3: Next steps Commitm MAKE A PLAN Welcome Questions Statistics Demo Pricing ent
- 35. Next steps EDITORIAL CALENDAR Commitm Welcome Questions Statistics Demo Pricing ent
- 36. MASTER CONTENT MARKETING IDEA #4: Next steps Commitm SHARE IT! Welcome Questions Statistics Demo Pricing ent
- 37. SPREAD THE WORD
- 38. Share it ๏ Share your content! ๏ Post on a regular basis to keep viewers involved
- 39. ALLOW READERS TO SHARE IT
- 40. Social sharing quick tips ๏ Add social sharing buttons to content ๏ Include a quick description and link ๏ Allow and encourage friends & followers to share your content ๏ Ask for feedback
- 41. Other ways to share ๏ Newsletter ๏ Email blast ๏ Blog
- 42. MASTER CONTENT MARKETING IDEA #5: Next steps Commitm CONVERT Welcome Questions Statistics Demo Pricing ent
- 43. Next steps Commitm Welcome Questions Statistics Demo Pricing ent
- 44. Next steps Commitm Welcome Questions Statistics Demo Pricing ent
- 45. Phone number is on every page an easy to find Next steps Commitm Welcome Questions Statistics Demo Pricing ent Clear call to action Schedule a consultation Professional photo, simple clear message Simple introduction to firm
- 46. MASTER CONTENT MARKETING IDEA #6: Next steps Commitm MEASUREMENT Welcome Questions Statistics Demo Pricing ent
- 47. Next steps ITโS FREE AND WORKS VERY WELL Commitm Welcome Questions Statistics Demo Pricing ent
- 48. THINGS TO MEASURE ON EVERY SITE? Next steps Visitors & Goals Commitm Welcome Questions Statistics Demo Pricing ent
- 49. THINGS TO MEASURE ON EVERY SITE Next steps Traffic & goals Commitm Welcome Questions Statistics Demo Pricing ent
- 50. THINGS TO MEASURE ON EVERY SITE Next steps Dec 2012 Jan 2013 Commitm WEBSITE TRAFFIC 3135 Welcome Questions Statistics Demo Pricing ent
- 51. THINGS TO MEASURE ON EVERY SITE Next steps Dec 2012 Jan 2013 Commitm WEBSITE TRAFFIC 3135 4455 Welcome Questions Statistics Demo Pricing ent
- 52. THINGS TO MEASURE ON EVERY SITE Next steps Dec 2012 Jan 2013 Commitm WEBSITE TRAFFIC 3135 4455 PROSPECTS Requests for meeting 11 White Paper 1 9 White paper 2 7 Newsletter sign-ups 1 Total Leads 28 Welcome Questions Statistics Demo Pricing ent
- 53. THINGS TO MEASURE ON EVERY SITE Next steps Dec 2012 Jan 2013 Commitm WEBSITE TRAFFIC 3135 4455 PROSPECTS Requests for meeting 11 20 White Paper 1 9 19 White paper 2 7 32 Newsletter sign-ups 1 2 Total Leads 28 73 Welcome Questions Statistics Demo Pricing ent
- 54. ADVISOR WEBSITES + CLEARSKY SEO We make it easy youโll be found, convert prospect into clients and see your success. ๏ฎ Our clients love the platform better: weโre always adding new features Next steps ๏ฎ We help you win online: we scored 9.6/10 for customer support ๏ฎ Weโre great and getting Commitm Welcome to the Big Leagues! ๏ฎ Experience working with advisors ๏ฎ Customized for the financial industry ๏ฎ Emphasis on your local market ๏ฎ Designed with your busy schedule in mind Welcome Questions Statistics Demo Pricing ent
- 55. Request a demo to learn how to build a compliant, effective website. Next steps Donโt have a website? Request a Demo Commitm NEXT STEPS Already have a website? Weโll provide a review of your existing website and tell you how to get more visitors, look more credible, engage more clients. Personalized Website Review Give us call: 1.888.946.3188 Welcome Questions Statistics Demo Pricing ent
- 56. Thank you!
Editor's Notes
- Welcome everyone: Action packed agenda Some good take-away for everyone House Keeping: Weโll start off by asking some questions to get a sense of how people are using the internet If you have questions youโre welcome to enter questions in the bottom right window Iโll go ahead an open the first poll โ please enter your answer OPEN POLL:
- Speaker introduction Say your role Years experience, or sites launched, or sites audited โฆWill be published in Financial Magazine
- Consumer behavior is changing โ advertising is more challenging than ever Skip a TV ad using Tivo (fast forward): Gone are the days when you could put an ad on Sunday night football and millions of people would see it. 86% of people now skip ads - When it comes to direct mail, 44% never getโs opened. Personally I open my mail once a week and I do it over the garbage can.
- Cold calling is now harder than ever There are 314M people in the United States โ can you guess how many are on the do not call list Additional speaking pionts many of you built your business through cold calling Well it turns out that itโs harder than ever to
- And if youโre prospecting itโs getting harder than ever to reach your target audience I know a lot of advisors built their business through cold-calling, itโs harder than ever to connect with clients
- UPDATE: 91% OF AMERICANS TO RESEARCH ONLINE BEFORE MAKING A BUYING DECISION Ask co-presenter how what percentage they think do online research? Speak to this stat Tell people what the poll answer was Thereโs a correlation between wealth and online research, the more you make, the more time you spend online
- One of the tenants of good content marketing is that itโs actually worth reading. Whether thatโs from simply skimming a top 10 list or an in-depth blog post, it has to be good 4. 78% of of consumers believe that organizations providing custom content want to build good relationships. [TMG Custom Media]
- Not only do people do research online, the also decide who theyโre going to work with Tell a quick storyโฆ - I planned by honeymoon online using trip advisors and expedia. - I also searched for and found my house online
- Hereโs a simple formula that can be applied to all site: Traffic: which is people visiting your site. Perhaps they Google your name Conversion: Once they arrive at your site itโs important to have goals identified: what do you want your visitor to do Measurement: you should look at to see if youโre site is achieving your objectives
- Letโs break this down. The first step is to get traffic. Does anyone know how to get traffic to a website?
- Weโre going to focus on search engines, as this is the most common way for people to spend time onlineโฆ ORGANIC V PPC
- Content marketingโs purpose is to attract and retain customers by consistentlyย creating and curating relevant and valuable content with the intention of changing orย enhancing consumer behavior. It is anย ongoing process that is best integrated into yourย overall marketing strategy, and it focuses on owning media, not renting it. Basically, content marketing is the art of communicating with your customersย and prospects without selling. Benefits of Content marketing: Expert-status Connect & engage your target audience Create visibility of your brand Drive traffic Generate leads Build trust Client loyalty Thought leadership SEO
- Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
- For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.
- For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.
- Mo The number one way to connect in a meaningful way with your clients, is to provide valuable content that they want. Letโs say your target market is doctors. What type of content would a Dr be looking for when they trying to select a financial advisor?
- To really understand the buyers youโre targeting, itโs critical to take the time to construct corresponding personas, i.e., detailed profiles of those buyers made up of a combination of demographic and behavioral information. Those personas should clearly illustrate who your buyers are, which pain points they share, which factors they care about the most, and where they stand in the buying process. Doing so is often the most important step toward ensuring that the content you create will resonate with your audience. To build those personas, you need to do some research.
- For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.
- For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.
- Thereโs a lot of confusion around the term blogging, essentially itโs the process of sharing useful educational information on your website But why donโt we show you an example
- Blogging positions you as an expert Creates a reason for people to come back time and again Involvement in local charities, client luncheon, special announcements Blog is a great way to talk with prospects
- Website that Blog receive 55% more traffic And 57% of marketing received a lead through blogging
- Website that Blog receive 55% more traffic And 57% of marketing received a lead through blogging
- Blogging positions you as an expert Creates a reason for people to come back time and again Involvement in local charities, client luncheon, special announcements Blog is a great way to talk with prospects
- Blogging positions you as an expert Creates a reason for people to come back time and again Involvement in local charities, client luncheon, special announcements Blog is a great way to talk with prospects
- Thereโs a lot of confusion around the term blogging, essentially itโs the process of sharing useful educational information on your website But why donโt we show you an example
- This concept is very transferable If for instance you were targeting retiring couples, all you need to do is change the headline, the cover of the e-book And youโre set for a new market
- Most likely youโll out perform the competition.
- Weโve created an e-book template, that everyone attending todayโs webinar can get for Free If you know how to use PowerPoint you can update the information in this guide Itโs easy to customize Simple use If you want a copy just request it at the end of the presentation
- Weโve created an e-book template, that everyone attending todayโs webinar can get for Free If you know how to use PowerPoint you can update the information in this guide Itโs easy to customize Simple use If you want a copy just request it at the end of the presentation
- For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.
- For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.
- For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.
- For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.
- http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
- For any piece of content to be successful, it has to be personalized and speak to a specific person (a potential buyer), with a specific need, at a specific point in his or her buyer journey. Put another way, you have to have targeted content that reflects a deep understanding of who your audience and where they are on their way down the path to purchase.
- Traffic gives us an idea of how many people are coming to our site It also lets us know whether weโre improving over time
- In January, we did a number of webinars, and blogs, and this drove the number of visitors up. If youโre interested in getting more traffic there are some well defined strategies including: Blogging Buying ads (pay per click) Social Networking Email campaigns & newsletters
- Itโs also important to measure conversions
- A little about usโฆ. Customer satisfaction Help people win online