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SEPTEMBER 22nd, 2014 
MEMORANDUM 
TO: INTERESTED PARTIES 
FROM: DAVID FLAHERTY, MAGELLAN STRATEGIES 
RE: MICHIGAN US SENATE SURVEY SUMMARY 
________________________________________________________________________ 
This memorandum is a summary of an automated survey of 717 likely general 
election voters in Michigan. The survey was fielded on September 14th and 15th, 
and has a margin of error of +/- 3.66% at the 95% confidence level. This survey 
measured the candidate image ratings and ballot test in the race for the United 
States Senate. 
Survey Findings 
Among all voters, Democrat candidate Gary Peters leads Republican Terri Lynn 
Land by 5 points, 45% to 40% respectively in the race for the United States Senate. 
The Libertarian candidate Jim Fulner has 5%, the Green Party candidate Chris 
Wahmhoff has 3%, Richard Matkin the US Taxpayer’s Party candidate has 2% and 
5% of voters are undecided. Since our last survey looking at this race in early June, 
support for Gary Peters has declined by 5 points from 50% to 45% and support for 
Terri Lynn Land has declined by 1 point from 41% to 40%. 
When looking at the ballot test by gender we find Terri Lynn Land leading by 1 
point among all male voters and Gary Peters leading among all female voters by 9 
points. This has become a familiar picture this election cycle, considering 
Democrat efforts to drive women away from Republican candidates. Among the 
important independent voters we find Terri Lynn Land leading Gary Peters by 7 
points, 41% to 34% respectively. 
US Senate Ballot Test by Voter Subgroup 
All 
Voters 
All 
Men 
Mar. 
Men 
Sing. 
Men 
All 
Wom 
Mar. 
Wom. 
Sing. 
Wom. 
All 
Rep 
All 
Dem 
All 
Ind 
Peters Net +5 -1 +3 -12 +9 +2 +21 -64 +77 -7 
Peters 45% 44% 46% 37% 46% 44% 49% 12% 84% 34% 
Land 40% 45% 43% 49% 37% 42% 28% 76% 7% 41% 
Fulner 5% 3% 3% 3% 6% 5% 9% 3% 3% 9% 
Wahmhoff 3% 4% 4% 2% 1% 1% 3% 2% 2% 4% 
Matkin 2% 2% 1% 5% 2% 2% 3% 2% 1% 4% 
Undecided 5% 2% 3% 4% 8% 6% 8% 5% 3% 8%
Magellan Strategies Michigan US Senate Survey Summary 
717n, MoE +/- 3.66%, September 14th - 15th 
Magellan Strategies |1685 Boxelder Street, Suite 300 | Louisville, CO 80027 
MagellanStrategies.com | 303-861-8585 
2 
Gary Peters Image Rating 
Among all voters, 36% have a favorable opinion of Gary Peters, 39% have an 
unfavorable opinion of him, 17% have heard of him, but do not have an opinion of 
him, and 8% have never heard of him. The following table shows Gary Peters’ 
image rating by voter subgroup. 
Gary Peters Image Rating by Voter Subgroup 
All 
Voters 
All 
Men 
Mar. 
Men 
Sing. 
Men 
All 
Wom 
Mar. 
Wom. 
Sing. 
Wom. 
All 
Rep 
All 
Dem 
All 
Ind 
Fav. Net -3 -1 +4 -12 -4 -7 0 -47 +50 -16 
Favorable 36% 40% 42% 36% 33% 33% 32% 14% 63% 28% 
Unfavorable 39% 41% 38% 48% 37% 40% 32% 61% 13% 44% 
Hrd. No Op. 17% 12% 13% 8% 21% 20% 24% 15% 18% 19% 
Nvr. Hrd. Of 8% 7% 7% 8% 9% 7% 12% 10% 6% 9% 
Terri Lynn Land Image Rating 
Among all voters, 38% have a favorable opinion of Terri Lynn Land, 46% have an 
unfavorable opinion of her, 14% have heard of her but do not have an opinion of 
her, and 2% have never heard of her. The following table shows Terri Lynn Land’s 
image rating by voter subgroup. 
Terri Lynn Land Rating by Voter Subgroup 
All 
Voters 
All 
Men 
Mar. 
Men 
Sing. 
Men 
All 
Wom 
Mar. 
Wom. 
Sing. 
Wom. 
All 
Rep 
All 
Dem 
All 
Ind 
Fav. Net -8 0 -2 +10 -14 -7 -24 +53 -67 -2 
Favorable 38% 44% 43% 48% 33% 38% 26% 69% 8% 41% 
Unfavorable 46% 44% 45% 38% 47% 45% 50% 16% 75% 43% 
Hrd. No Op. 14% 11% 11% 11% 17% 14% 21% 12% 16% 13% 
Nvr. Hrd. Of 2% 1% 1% 3% 3% 3% 3% 3% 1% 3% 
Conclusion 
With 47 days until the election, this survey finds the US Senate race in Michigan 
competitive with Terri Lynn Land trailing Gary Peters by 5 points. Although Terri 
Lynn Land’s support among men is not matching Gary Peters’ support among 
women, she does have a 7-point lead among independents. How voters make up 
their mind in the remaining weeks will be interesting to watch. 
Survey Commissioned By 
This survey was not commissioned by any candidate campaign, organization, 
political party or individual and is the sole work of Magellan Strategies.
Magellan Strategies Michigan US Senate Survey Summary 
717n, MoE +/- 3.66%, September 14th - 15th 
Magellan Strategies |1685 Boxelder Street, Suite 300 | Louisville, CO 80027 
MagellanStrategies.com | 303-861-8585 
3 
Survey Methodology 
This survey was conducted using automated voice recorded technology. The 
sample for this survey was randomly drawn from a Michigan voter file. The results 
were weighted based upon past voting demographics of the non-Presidential voting 
population in Michigan. Any questions regarding the methodology of this survey 
should be directed to David Flaherty of Magellan Strategies at 
dflaherty@magellanstrategies.com or 303-861-8585. The survey toplines and 
crosstabs are included in this document.
!!!! 
Michigan General Election Survey Topline Results 
Magellan Strategies are pleased to present the topline results for a 717n 
autodial survey of likely general election voters in the state of Michigan. The 
interviews were conducted September 14th – 15th, 2014. This survey has a 
margin of error of +/- 3.66% at the 95 percent confidence interval. This 
survey was weighted based upon past general election voting demographics. 
T1. Are you registered to vote? 
Yes ........................................................................ 100% 
T2. How likely are you to vote in the November general election for Governor and the 
United States Senate? 
Extremely likely ....................................................... 92% 
Very likely ................................................................. 6% 
Somewhat likely ........................................................ 2% 
T3. Do you have a favorable or unfavorable opinion of Gary Peters? 
Favorable ................................................................ 36% 
Unfavorable ............................................................ 39% 
Heard of, no opinion ............................................... 17% 
Never heard of .......................................................... 8% 
Name ID ................................................................. 92% 
Hard Name ID ........................................................ 75%
Magellan ID#: MIGEN-091414 Michigan General Election Survey Topline Results 
Field Dates: 9/14/14 – 9/15/14, MoE +/- 3.66%, 717n, CONFIDENTIAL 
Magellan Strategies | 1685 Boxelder St. Suite 300 | Louisville, CO 80027 
www.MagellanStrategies.com | (303) 861-8585 
2 
T4. Do you have a favorable or unfavorable opinion of Terri Lynn Land? 
Favorable ................................................................ 38% 
Unfavorable ............................................................ 46% 
Heard of, no opinion ............................................... 14% 
Never heard of .......................................................... 2% 
Name ID ................................................................. 98% 
Hard Name ID ........................................................ 84% 
T5. If the election for the United States Senate were being held today, for whom would 
you vote if the candidates were Gary Peters, the Democrat candidate, Terri Lynn Land, 
the Republican candidate, Jim Fulner, the Libertarian candidate, Chris Wahmhoff, the 
Green Party candidate, or Richard Matkin, the US Taxpayers Party candidate? 
Gary Peters ............................................................. 45% 
Terri Lynn Land ....................................................... 40% 
Jim Fulner ................................................................. 5% 
Chris Wahmhoff ........................................................ 3% 
Richard Matkin ......................................................... 2% 
Undecided ................................................................ 5% 
T6. Do you consider yourself to be a Republican, a Democrat or something else? 
Democrat ................................................................ 37% 
Republican .............................................................. 34% 
Something else ........................................................ 29% 
And now I have a couple of questions for statistical purposes only… 
T7. Are you a man or a woman? 
Woman ................................................................... 53% 
Man ........................................................................ 47%
Magellan ID#: MIGEN-091414 Michigan General Election Survey Topline Results 
Field Dates: 9/14/14 – 9/15/14, MoE +/- 3.66%, 717n, CONFIDENTIAL 
Magellan Strategies | 1685 Boxelder St. Suite 300 | Louisville, CO 80027 
www.MagellanStrategies.com | (303) 861-8585 
3 
T8. Which of the following age groups applies to you? 
18-29 ........................................................................ 5% 
30-44 ...................................................................... 17% 
45-54 ...................................................................... 19% 
55-64 ...................................................................... 24% 
65+ ......................................................................... 34% 
Unsure or no opinion ................................................ 1% 
T9. What is your marital status? 
Married ................................................................... 67% 
Widowed ................................................................ 13% 
Single and never been married ................................ 10% 
Divorced ................................................................... 7% 
Unmarried living with partner ................................... 1% 
Separated .................................................................. 1% 
Unsure or no opinion ................................................ 1% 
T10. For statistical purposes only what is your race? Press 1 if you are white, press 2 if 
you are Hispanic or Latino, press 3 if you are black or African American, press 4 if you 
belong to some other racial group. 
White ...................................................................... 81% 
Black or African American ...................................... 12% 
Other ethnic group .................................................... 5% 
Hispanic ................................................................... 2% 
Survey Methodology 
This survey was conducted using automated telephone touchtone technology. The 
sample used for this survey was randomly drawn from a statewide Michigan voter file. 
The survey response data was weighted based upon past general election voting 
demographics. The interviews were conducted on September 14th – 15th, 2014. Three 
attempts were made to interview each household in the sample. This survey has a margin 
of error of 3.66% at the 95 percent confidence interval.
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 1-1 
T1. Are you registered to vote? 
GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT 
----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- 
TOTAL 
--------- 
MEN 
--------- 
MEN 
MARR 
-------- 
MEN 
SING 
--------- 
WOM 
--------- 
WOM 
MARR 
-------- 
WOM 
SING 
--------- 
18-29 
--------- 
30-44 
-------- 
45-54 
--------- 
55-64 
--------- 
65+ 
-------- 
TOT 
REP 
--------- 
REP 
MEN 
-------- 
REP 
WOM 
--------- 
TOT 
DEM 
--------- 
DEM 
MEN 
-------- 
DEM 
WOM 
--------- 
TOT 
IND 
--------- 
IND 
MEN 
-------- 
IND 
WOM 
--------- 
TOTAL 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0 
YES 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 1-2 
T1. Are you registered to vote? 
RACE PETERS 
IMAGE 
LAND IMAGE US SENATE BALLOT 
------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- 
TOTAL 
--------- 
WHIT 
--------- 
HISP 
-------- 
BLCK 
AA 
--------- 
OTH 
--------- 
FAV 
-------- 
UN 
FAV 
--------- 
FAV 
--------- 
UN 
FAV 
-------- 
PET 
ERS 
--------- 
LAND 
--------- 
FUL 
NER 
-------- 
WAHM 
HOFF 
--------- 
MAT 
KIN 
-------- 
UND 
--------- 
TOTAL 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0 
YES 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 2-1 
T2. How likely are you to vote in the November general election for Governor and the United States Senate? 
GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT 
----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- 
TOTAL 
--------- 
MEN 
--------- 
MEN 
MARR 
-------- 
MEN 
SING 
--------- 
WOM 
--------- 
WOM 
MARR 
-------- 
WOM 
SING 
--------- 
18-29 
--------- 
30-44 
-------- 
45-54 
--------- 
55-64 
--------- 
65+ 
-------- 
TOT 
REP 
--------- 
REP 
MEN 
-------- 
REP 
WOM 
--------- 
TOT 
DEM 
--------- 
DEM 
MEN 
-------- 
DEM 
WOM 
--------- 
TOT 
IND 
--------- 
IND 
MEN 
-------- 
IND 
WOM 
--------- 
TOTAL 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0 
EXTREMELY LIKELY 
656 
91.5 
314 
93.3 
229 
94.3 
81 
91.1 
342 
90.0 
221 
92.4 
119 
85.8 
34 
95.0 
110 
90.0 
122 
89.9 
159 
92.4 
226 
92.7 
229 
94.0 
115 
94.7 
114 
93.3 
235 
88.6 
91 
89.9 
144 
87.8 
192 
92.5 
109 
94.7 
84 
89.7 
VERY LIKELY 
43 
6.0 
19 
5.6 
11 
4.6 
7 
7.8 
24 
6.3 
7 
3.0 
17 
12.1 
2 
5.0 
10 
8.0 
8 
5.7 
8 
4.9 
13 
5.5 
8 
3.1 
5 
3.8 
3 
2.4 
25 
9.4 
8 
8.3 
17 
10.1 
10 
5.0 
6 
5.3 
4 
4.7 
SOMEWHAT LIKELY 
18 
2.5 
4 
1.1 
3 
1.1 
1 
1.1 
14 
3.7 
11 
4.6 
3 
2.1 
2 
2.0 
6 
4.5 
5 
2.7 
5 
1.9 
7 
2.9 
2 
1.5 
5 
4.3 
5 
2.0 
2 
1.9 
4 
2.1 
5 
2.5 
5 
5.6
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 2-2 
T2. How likely are you to vote in the November general election for Governor and the United States Senate? 
RACE PETERS 
IMAGE 
LAND IMAGE US SENATE BALLOT 
------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- 
TOTAL 
--------- 
WHIT 
--------- 
HISP 
-------- 
BLCK 
AA 
--------- 
OTH 
--------- 
FAV 
-------- 
UN 
FAV 
--------- 
FAV 
--------- 
UN 
FAV 
-------- 
PET 
ERS 
--------- 
LAND 
--------- 
FUL 
NER 
-------- 
WAHM 
HOFF 
--------- 
MAT 
KIN 
-------- 
UND 
--------- 
TOTAL 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0 
EXTREMELY LIKELY 
656 
91.5 
532 
91.6 
12 
86.6 
82 
95.4 
30 
83.5 
244 
93.6 
261 
94.5 
260 
95.0 
307 
94.1 
304 
94.1 
263 
91.0 
31 
88.2 
16 
92.5 
14 
85.5 
29 
78.5 
VERY LIKELY 
43 
6.0 
34 
5.8 
1 
8.7 
3 
3.4 
5 
14.2 
13 
5.0 
11 
3.9 
10 
3.7 
15 
4.7 
14 
4.4 
18 
6.2 
3 
8.2 
1 
7.5 
2 
14.5 
4 
11.1 
SOMEWHAT LIKELY 
18 
2.5 
15 
2.6 
1 
4.7 
1 
1.2 
1 
2.3 
4 
1.4 
4 
1.5 
4 
1.3 
4 
1.2 
5 
1.5 
8 
2.7 
1 
3.6 
4 
10.4
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 3-1 
T3. Do you have a favorable or unfavorable opinion of Gary Peters? 
GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT 
----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- 
TOTAL 
--------- 
MEN 
--------- 
MEN 
MARR 
-------- 
MEN 
SING 
--------- 
WOM 
--------- 
WOM 
MARR 
-------- 
WOM 
SING 
--------- 
18-29 
--------- 
30-44 
-------- 
45-54 
--------- 
55-64 
--------- 
65+ 
-------- 
TOT 
REP 
--------- 
REP 
MEN 
-------- 
REP 
WOM 
--------- 
TOT 
DEM 
--------- 
DEM 
MEN 
-------- 
DEM 
WOM 
--------- 
TOT 
IND 
--------- 
IND 
MEN 
-------- 
IND 
WOM 
--------- 
TOTAL 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0 
FAVORABLE 
260 
36.3 
135 
40.2 
103 
42.3 
32 
36.0 
125 
32.9 
78 
32.8 
44 
31.8 
11 
31.4 
27 
22.1 
37 
27.3 
89 
51.7 
94 
38.4 
33 
13.7 
25 
20.7 
8 
6.7 
168 
63.3 
77 
75.8 
92 
55.7 
59 
28.3 
34 
29.3 
25 
27.1 
UNFAVORABLE 
276 
38.6 
137 
40.7 
93 
38.2 
42 
47.5 
139 
36.6 
95 
39.7 
44 
32.0 
17 
46.3 
42 
34.8 
68 
49.7 
56 
32.6 
91 
37.5 
150 
61.4 
76 
62.5 
74 
60.4 
36 
13.4 
12 
11.6 
24 
14.5 
91 
43.9 
50 
43.4 
41 
44.5 
HEARD OF, NO OPINION 
123 
17.2 
42 
12.4 
32 
13.1 
8 
8.6 
81 
21.4 
48 
20.0 
34 
24.3 
5 
14.9 
33 
27.4 
19 
14.2 
20 
11.8 
43 
17.6 
36 
14.8 
11 
9.3 
25 
20.2 
47 
17.6 
9 
9.0 
38 
22.9 
40 
19.4 
21 
18.7 
19 
20.2 
NEVER HEARD OF 
57 
8.0 
23 
6.7 
16 
6.4 
7 
8.0 
35 
9.1 
18 
7.5 
17 
12.0 
3 
7.4 
19 
15.7 
12 
8.8 
7 
3.9 
16 
6.5 
25 
10.1 
9 
7.5 
15 
12.7 
15 
5.7 
4 
3.6 
11 
6.9 
18 
8.4 
10 
8.6 
8 
8.2 
NAME ID 
660 
92.0 
314 
93.3 
227 
93.6 
81 
92.0 
345 
90.9 
221 
92.5 
122 
88.0 
33 
92.6 
103 
84.3 
124 
91.2 
165 
96.1 
228 
93.5 
219 
89.9 
112 
92.5 
107 
87.3 
250 
94.3 
97 
96.4 
153 
93.1 
190 
91.6 
105 
91.4 
86 
91.8 
HARD NAME ID 
537 
74.9 
273 
80.9 
195 
80.5 
74 
83.4 
264 
69.5 
173 
72.5 
88 
63.8 
28 
77.7 
69 
56.9 
105 
77.0 
145 
84.2 
185 
75.9 
183 
75.1 
101 
83.2 
82 
67.1 
204 
76.7 
88 
87.4 
115 
70.2 
150 
72.2 
83 
72.7 
67 
71.5
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 3-2 
T3. Do you have a favorable or unfavorable opinion of Gary Peters? 
RACE PETERS 
IMAGE 
LAND IMAGE US SENATE BALLOT 
------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- 
TOTAL 
--------- 
WHIT 
--------- 
HISP 
-------- 
BLCK 
AA 
--------- 
OTH 
--------- 
FAV 
-------- 
UN 
FAV 
--------- 
FAV 
--------- 
UN 
FAV 
-------- 
PET 
ERS 
--------- 
LAND 
--------- 
FUL 
NER 
-------- 
WAHM 
HOFF 
--------- 
MAT 
KIN 
-------- 
UND 
--------- 
TOTAL 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0 
FAVORABLE 
260 
36.3 
201 
34.7 
4 
26.1 
46 
53.5 
9 
25.4 
260 
100.0 
31 
11.5 
215 
65.8 
235 
72.9 
18 
6.1 
1 
3.1 
4 
23.2 
3 
6.8 
UNFAVORABLE 
276 
38.6 
228 
39.3 
7 
46.1 
24 
28.2 
17 
48.5 
276 
100.0 
198 
72.3 
60 
18.4 
21 
6.6 
202 
70.0 
21 
61.6 
5 
26.2 
14 
86.8 
13 
35.6 
HEARD OF, NO OPINION 
123 
17.2 
102 
17.5 
3 
22.0 
11 
12.4 
8 
21.0 
32 
11.8 
36 
11.1 
47 
14.7 
42 
14.5 
10 
27.4 
7 
41.0 
2 
13.2 
15 
40.0 
NEVER HEARD OF 
57 
8.0 
49 
8.5 
1 
5.7 
5 
5.9 
2 
5.2 
12 
4.5 
15 
4.7 
19 
5.8 
27 
9.5 
3 
7.9 
2 
9.7 
7 
17.7 
NAME ID 
660 
92.0 
531 
91.5 
14 
94.3 
81 
94.1 
34 
94.8 
260 
100.0 
276 
100.0 
262 
95.5 
311 
95.3 
304 
94.2 
262 
90.5 
32 
92.1 
16 
90.3 
16 
100.0 
30 
82.3 
HARD NAME ID 
537 
74.9 
430 
74.0 
10 
72.3 
70 
81.7 
26 
73.9 
260 
100.0 
276 
100.0 
229 
83.7 
275 
84.2 
256 
79.5 
220 
76.0 
22 
64.7 
9 
49.3 
14 
86.8 
16 
42.4
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 4-1 
T4. Do you have a favorable or unfavorable opinion of Terri Lynn Land? 
GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT 
----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- 
TOTAL 
--------- 
MEN 
--------- 
MEN 
MARR 
-------- 
MEN 
SING 
--------- 
WOM 
--------- 
WOM 
MARR 
-------- 
WOM 
SING 
--------- 
18-29 
--------- 
30-44 
-------- 
45-54 
--------- 
55-64 
--------- 
65+ 
-------- 
TOT 
REP 
--------- 
REP 
MEN 
-------- 
REP 
WOM 
--------- 
TOT 
DEM 
--------- 
DEM 
MEN 
-------- 
DEM 
WOM 
--------- 
TOT 
IND 
--------- 
IND 
MEN 
-------- 
IND 
WOM 
--------- 
TOTAL 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0 
FAVORABLE 
274 
38.2 
148 
44.0 
104 
42.9 
42 
47.6 
125 
33.0 
90 
37.6 
36 
25.8 
21 
58.4 
44 
36.3 
62 
45.2 
49 
28.4 
96 
39.2 
168 
69.0 
90 
74.5 
78 
63.6 
20 
7.7 
8 
8.0 
12 
7.4 
85 
41.0 
50 
43.4 
36 
38.0 
UNFAVORABLE 
327 
45.5 
147 
43.7 
109 
45.1 
34 
38.4 
179 
47.2 
107 
44.9 
69 
50.0 
14 
38.0 
50 
41.3 
53 
38.8 
100 
58.2 
107 
43.9 
40 
16.4 
22 
18.0 
18 
14.7 
198 
74.6 
76 
75.4 
122 
74.1 
89 
42.6 
49 
43.0 
39 
42.3 
HEARD OF, NO OPINION 
99 
13.8 
35 
10.5 
26 
10.7 
9 
10.6 
63 
16.7 
35 
14.5 
29 
20.7 
1 
3.6 
21 
17.3 
18 
12.9 
21 
12.4 
37 
15.0 
28 
11.7 
6 
5.2 
22 
18.0 
42 
16.0 
16 
16.1 
26 
15.9 
28 
13.4 
13 
11.1 
15 
16.2 
NEVER HEARD OF 
18 
2.5 
6 
1.8 
3 
1.3 
3 
3.4 
12 
3.1 
7 
3.0 
5 
3.5 
6 
5.2 
4 
3.1 
2 
1.0 
5 
1.9 
7 
3.0 
3 
2.3 
5 
3.7 
5 
1.7 
0.4 
4 
2.5 
6 
3.0 
3 
2.5 
3 
3.5 
NAME ID 
699 
97.5 
331 
98.2 
240 
98.7 
85 
96.6 
368 
96.9 
232 
97.0 
134 
96.5 
36 
100.0 
116 
94.8 
132 
96.9 
170 
99.0 
239 
98.1 
237 
97.0 
119 
97.7 
118 
96.3 
261 
98.3 
101 
99.6 
160 
97.5 
202 
97.0 
112 
97.5 
90 
96.5 
HARD NAME ID 
600 
83.7 
296 
87.7 
214 
88.1 
76 
85.9 
305 
80.2 
197 
82.5 
105 
75.8 
35 
96.4 
95 
77.6 
114 
84.0 
149 
86.5 
202 
83.1 
208 
85.4 
112 
92.5 
96 
78.3 
218 
82.3 
84 
83.5 
134 
81.6 
174 
83.7 
99 
86.4 
75 
80.3
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 4-2 
T4. Do you have a favorable or unfavorable opinion of Terri Lynn Land? 
RACE PETERS 
IMAGE 
LAND IMAGE US SENATE BALLOT 
------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- 
TOTAL 
--------- 
WHIT 
--------- 
HISP 
-------- 
BLCK 
AA 
--------- 
OTH 
--------- 
FAV 
-------- 
UN 
FAV 
--------- 
FAV 
--------- 
UN 
FAV 
-------- 
PET 
ERS 
--------- 
LAND 
--------- 
FUL 
NER 
-------- 
WAHM 
HOFF 
--------- 
MAT 
KIN 
-------- 
UND 
--------- 
TOTAL 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0 
FAVORABLE 
274 
38.2 
235 
40.5 
7 
45.5 
18 
20.9 
14 
39.4 
31 
12.1 
198 
71.6 
274 
100.0 
22 
6.9 
240 
83.0 
4 
11.3 
2 
9.9 
4 
26.9 
2 
4.1 
UNFAVORABLE 
327 
45.5 
256 
44.1 
5 
33.6 
47 
54.6 
18 
51.3 
215 
82.6 
60 
21.7 
327 
100.0 
254 
78.8 
7 
2.5 
25 
71.7 
14 
76.1 
10 
62.7 
17 
45.6 
HEARD OF, NO OPINION 
99 
13.8 
76 
13.2 
3 
17.9 
18 
20.9 
2 
4.7 
14 
5.4 
18 
6.5 
41 
12.6 
35 
12.1 
5 
13.5 
1 
4.4 
18 
47.8 
NEVER HEARD OF 
18 
2.5 
13 
2.2 
3.0 
3 
3.6 
2 
4.6 
1 
0.2 
5 
1.7 
7 
2.4 
1 
3.5 
2 
9.7 
2 
10.4 
1 
2.4 
NAME ID 
699 
97.5 
568 
97.8 
14 
97.0 
83 
96.4 
34 
95.4 
260 
100.0 
276 
99.8 
274 
100.0 
327 
100.0 
317 
98.3 
282 
97.6 
34 
96.5 
16 
90.3 
14 
89.6 
36 
97.6 
HARD NAME ID 
600 
83.7 
492 
84.6 
11 
79.1 
65 
75.5 
33 
90.7 
246 
94.6 
258 
93.3 
274 
100.0 
327 
100.0 
277 
85.7 
247 
85.5 
29 
83.0 
15 
86.0 
14 
89.6 
18 
49.7
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 5-1 
T5. If the election for the United States Senate were being held today, for whom would you vote if the candidates were Gary Peters, the Democrat candidate, Terri Lynn Land, the Republican candidate, Jim Fulner, the 
Libertarian candidate, Chris Wahmhoff, the Green Party candidate, or Richard Matkin, the US Taxpayers Party candidate? 
GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT 
----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- 
TOTAL 
--------- 
MEN 
--------- 
MEN 
MARR 
-------- 
MEN 
SING 
--------- 
WOM 
--------- 
WOM 
MARR 
-------- 
WOM 
SING 
--------- 
18-29 
--------- 
30-44 
-------- 
45-54 
--------- 
55-64 
--------- 
65+ 
-------- 
TOT 
REP 
--------- 
REP 
MEN 
-------- 
REP 
WOM 
--------- 
TOT 
DEM 
--------- 
DEM 
MEN 
-------- 
DEM 
WOM 
--------- 
TOT 
IND 
--------- 
IND 
MEN 
-------- 
IND 
WOM 
--------- 
TOTAL 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0 
GARY PETERS 
323 
45.0 
147 
43.5 
112 
46.1 
33 
37.2 
176 
46.3 
106 
44.2 
68 
48.9 
13 
35.1 
50 
41.3 
44 
32.1 
104 
60.4 
108 
44.4 
30 
12.2 
23 
18.9 
7 
5.6 
222 
83.8 
84 
82.7 
139 
84.4 
71 
34.0 
40 
35.1 
30 
32.6 
TERRI LYNN LAND 
289 
40.3 
150 
44.5 
105 
43.1 
43 
49.0 
139 
36.6 
100 
42.0 
39 
28.1 
13 
36.7 
54 
44.3 
74 
54.0 
43 
24.7 
104 
42.5 
186 
76.3 
91 
75.3 
95 
77.3 
18 
6.9 
8 
8.1 
10 
6.2 
85 
40.7 
50 
43.8 
34 
36.9 
JIM FULNER 
35 
4.8 
12 
3.6 
8 
3.1 
3 
3.4 
23 
6.0 
11 
4.5 
12 
8.6 
5 
13.5 
4 
3.2 
6 
4.2 
9 
5.4 
11 
4.4 
8 
3.1 
8 
6.3 
9 
3.3 
2 
2.3 
6 
3.9 
18 
8.8 
10 
8.4 
9 
9.3 
CHRIS WAHMHOFF 
18 
2.5 
13 
3.7 
10 
4.3 
2 
2.4 
5 
1.4 
1 
0.5 
4 
2.9 
1 
3.7 
7 
6.0 
4 
2.6 
2 
0.9 
3 
1.2 
4 
1.8 
4 
3.6 
6 
2.2 
4 
3.9 
2 
1.1 
8 
3.6 
4 
3.6 
3 
3.6 
RICHARD MATKIN 
16 
2.2 
7 
2.0 
2 
0.9 
4 
4.6 
9 
2.4 
5 
2.2 
4 
2.8 
4 
11.0 
3 
2.8 
3 
1.9 
5 
2.8 
1 
0.4 
4 
1.7 
2 
1.3 
2 
2.0 
2 
0.8 
1 
1.1 
1 
0.6 
10 
4.6 
4 
3.5 
6 
5.9 
UNDECIDED 
37 
5.2 
9 
2.7 
6 
2.5 
3 
3.5 
28 
7.3 
16 
6.6 
12 
8.7 
3 
2.4 
7 
5.1 
10 
5.7 
17 
7.0 
12 
4.8 
1 
0.8 
11 
8.8 
8 
3.0 
2 
1.9 
6 
3.8 
17 
8.3 
6 
5.5 
11 
11.8
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 5-2 
T5. If the election for the United States Senate were being held today, for whom would you vote if the candidates were Gary Peters, the Democrat candidate, Terri Lynn Land, the Republican candidate, Jim Fulner, the 
Libertarian candidate, Chris Wahmhoff, the Green Party candidate, or Richard Matkin, the US Taxpayers Party candidate? 
RACE PETERS 
IMAGE 
LAND IMAGE US SENATE BALLOT 
------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- 
TOTAL 
--------- 
WHIT 
--------- 
HISP 
-------- 
BLCK 
AA 
--------- 
OTH 
--------- 
FAV 
-------- 
UN 
FAV 
--------- 
FAV 
--------- 
UN 
FAV 
-------- 
PET 
ERS 
--------- 
LAND 
--------- 
FUL 
NER 
-------- 
WAHM 
HOFF 
--------- 
MAT 
KIN 
-------- 
UND 
--------- 
TOTAL 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0 
GARY PETERS 
323 
45.0 
238 
41.0 
5 
36.7 
68 
78.5 
11 
32.0 
235 
90.3 
21 
7.7 
22 
8.2 
254 
77.8 
323 
100.0 
TERRI LYNN LAND 
289 
40.3 
261 
44.9 
7 
47.9 
8 
9.7 
13 
36.6 
18 
6.7 
202 
73.1 
240 
87.6 
7 
2.2 
289 
100.0 
JIM FULNER 
35 
4.8 
26 
4.5 
1 
4.7 
4 
4.4 
4 
12.4 
1 
0.4 
21 
7.7 
4 
1.4 
25 
7.6 
35 
100.0 
CHRIS WAHMHOFF 
18 
2.5 
14 
2.5 
1 
9.4 
1 
1.3 
1 
2.6 
4 
1.6 
5 
1.7 
2 
0.6 
14 
4.1 
18 
100.0 
RICHARD MATKIN 
16 
2.2 
9 
1.6 
2 
2.6 
5 
12.6 
14 
5.0 
4 
1.6 
10 
3.0 
16 
100.0 
UNDECIDED 
37 
5.2 
32 
5.6 
1.4 
3 
3.5 
1 
3.9 
3 
1.0 
13 
4.8 
2 
0.6 
17 
5.2 
37 
100.0
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 6-1 
T6. Do you consider yourself to be a Republican, a Democrat or something else? 
GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT 
----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- 
TOTAL 
--------- 
MEN 
--------- 
MEN 
MARR 
-------- 
MEN 
SING 
--------- 
WOM 
--------- 
WOM 
MARR 
-------- 
WOM 
SING 
--------- 
18-29 
--------- 
30-44 
-------- 
45-54 
--------- 
55-64 
--------- 
65+ 
-------- 
TOT 
REP 
--------- 
REP 
MEN 
-------- 
REP 
WOM 
--------- 
TOT 
DEM 
--------- 
DEM 
MEN 
-------- 
DEM 
WOM 
--------- 
TOT 
IND 
--------- 
IND 
MEN 
-------- 
IND 
WOM 
--------- 
TOTAL 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0 
DEMOCRAT 
265 
37.0 
101 
30.0 
73 
30.0 
26 
29.8 
164 
43.2 
87 
36.6 
74 
53.6 
5 
14.0 
39 
32.0 
35 
25.4 
85 
49.5 
99 
40.5 
265 
100.0 
101 
100.0 
164 
100.0 
REPUBLICAN 
244 
34.0 
121 
36.0 
89 
36.5 
33 
37.1 
122 
32.2 
91 
38.1 
31 
22.6 
15 
42.9 
40 
32.7 
61 
44.9 
31 
18.2 
94 
38.6 
244 
100.0 
121 
100.0 
122 
100.0 
SOMETHING ELSE 
208 
29.0 
115 
34.0 
81 
33.5 
29 
33.0 
93 
24.6 
60 
25.3 
33 
23.7 
15 
43.1 
43 
35.3 
40 
29.7 
56 
32.3 
51 
20.9 
208 
100.0 
115 
100.0 
93 
100.0
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 6-2 
T6. Do you consider yourself to be a Republican, a Democrat or something else? 
RACE PETERS 
IMAGE 
LAND IMAGE US SENATE BALLOT 
------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- 
TOTAL 
--------- 
WHIT 
--------- 
HISP 
-------- 
BLCK 
AA 
--------- 
OTH 
--------- 
FAV 
-------- 
UN 
FAV 
--------- 
FAV 
--------- 
UN 
FAV 
-------- 
PET 
ERS 
--------- 
LAND 
--------- 
FUL 
NER 
-------- 
WAHM 
HOFF 
--------- 
MAT 
KIN 
-------- 
UND 
--------- 
TOTAL 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0 
DEMOCRAT 
265 
37.0 
189 
32.6 
6 
39.0 
61 
70.9 
9 
26.4 
168 
64.5 
36 
12.8 
20 
7.4 
198 
60.6 
222 
68.9 
18 
6.3 
9 
25.1 
6 
32.8 
2 
13.6 
8 
21.8 
REPUBLICAN 
244 
34.0 
221 
38.1 
3 
24.2 
12 
14.5 
7 
18.8 
33 
12.8 
150 
54.2 
168 
61.4 
40 
12.2 
30 
9.3 
186 
64.4 
8 
22.1 
4 
24.9 
4 
25.9 
12 
31.5 
SOMETHING ELSE 
208 
29.0 
170 
29.3 
5 
36.8 
13 
14.6 
20 
54.8 
59 
22.6 
91 
33.0 
85 
31.1 
89 
27.2 
71 
21.9 
85 
29.3 
18 
52.8 
8 
42.2 
10 
60.5 
17 
46.7
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 7-1 
And now I have a couple of questions for statistical purposes only... 
T7. Are you a man or a woman? 
GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT 
----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- 
TOTAL 
--------- 
MEN 
--------- 
MEN 
MARR 
-------- 
MEN 
SING 
--------- 
WOM 
--------- 
WOM 
MARR 
-------- 
WOM 
SING 
--------- 
18-29 
--------- 
30-44 
-------- 
45-54 
--------- 
55-64 
--------- 
65+ 
-------- 
TOT 
REP 
--------- 
REP 
MEN 
-------- 
REP 
WOM 
--------- 
TOT 
DEM 
--------- 
DEM 
MEN 
-------- 
DEM 
WOM 
--------- 
TOT 
IND 
--------- 
IND 
MEN 
-------- 
IND 
WOM 
--------- 
TOTAL 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0 
WOMAN 
380 
53.0 
380 
100.0 
239 
100.0 
138 
100.0 
18 
50.2 
66 
53.9 
68 
49.7 
90 
52.3 
135 
55.5 
122 
50.2 
122 
100.0 
164 
61.9 
164 
100.0 
93 
44.9 
93 
100.0 
MAN 
337 
47.0 
337 
100.0 
243 
100.0 
88 
100.0 
18 
49.8 
56 
46.1 
69 
50.3 
82 
47.7 
108 
44.5 
121 
49.8 
121 
100.0 
101 
38.1 
101 
100.0 
115 
55.1 
115 
100.0
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 7-2 
And now I have a couple of questions for statistical purposes only... 
T7. Are you a man or a woman? 
RACE PETERS 
IMAGE 
LAND IMAGE US SENATE BALLOT 
------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- 
TOTAL 
--------- 
WHIT 
--------- 
HISP 
-------- 
BLCK 
AA 
--------- 
OTH 
--------- 
FAV 
-------- 
UN 
FAV 
--------- 
FAV 
--------- 
UN 
FAV 
-------- 
PET 
ERS 
--------- 
LAND 
--------- 
FUL 
NER 
-------- 
WAHM 
HOFF 
--------- 
MAT 
KIN 
-------- 
UND 
--------- 
TOTAL 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0 
WOMAN 
380 
53.0 
308 
53.0 
7 
48.7 
48 
55.3 
18 
49.5 
125 
48.0 
139 
50.3 
125 
45.8 
179 
54.9 
176 
54.5 
139 
48.2 
23 
65.5 
5 
29.2 
9 
57.4 
28 
75.3 
MAN 
337 
47.0 
273 
47.0 
7 
51.3 
38 
44.7 
18 
50.5 
135 
52.0 
137 
49.7 
148 
54.2 
147 
45.1 
147 
45.5 
150 
51.8 
12 
34.5 
13 
70.8 
7 
42.6 
9 
24.7
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 8-1 
T8. Which of the following age groups applies to you? 
GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT 
----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- 
TOTAL 
--------- 
MEN 
--------- 
MEN 
MARR 
-------- 
MEN 
SING 
--------- 
WOM 
--------- 
WOM 
MARR 
-------- 
WOM 
SING 
--------- 
18-29 
--------- 
30-44 
-------- 
45-54 
--------- 
55-64 
--------- 
65+ 
-------- 
TOT 
REP 
--------- 
REP 
MEN 
-------- 
REP 
WOM 
--------- 
TOT 
DEM 
--------- 
DEM 
MEN 
-------- 
DEM 
WOM 
--------- 
TOT 
IND 
--------- 
IND 
MEN 
-------- 
IND 
WOM 
--------- 
TOTAL 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0 
18-29 
36 
5.0 
18 
5.3 
13 
5.2 
4 
4.2 
18 
4.7 
5 
2.1 
13 
9.3 
36 
100.0 
15 
6.3 
13 
10.6 
2 
2.0 
5 
1.9 
1 
0.8 
4 
2.5 
15 
7.4 
4 
3.6 
11 
12.1 
30-44 
122 
17.0 
56 
16.7 
36 
15.0 
20 
22.3 
66 
17.3 
42 
17.5 
24 
17.3 
122 
100.0 
40 
16.4 
15 
12.6 
25 
20.1 
39 
14.7 
14 
14.0 
25 
15.1 
43 
20.7 
27 
23.3 
16 
17.5 
45-54 
136 
19.0 
69 
20.3 
51 
21.1 
16 
18.5 
68 
17.8 
61 
25.4 
7 
5.0 
136 
100.0 
61 
25.1 
35 
28.9 
26 
21.3 
35 
13.0 
12 
11.6 
23 
13.9 
40 
19.5 
22 
18.9 
19 
20.2 
55-64 
172 
24.0 
82 
24.4 
65 
26.9 
16 
18.4 
90 
23.7 
64 
26.9 
24 
17.1 
172 
100.0 
31 
12.8 
14 
11.9 
17 
13.7 
85 
32.1 
39 
38.9 
46 
28.0 
56 
26.7 
28 
24.8 
27 
29.0 
65+ 
244 
34.0 
108 
32.2 
76 
31.2 
30 
34.4 
135 
35.6 
65 
27.1 
70 
50.5 
244 
100.0 
94 
38.6 
42 
34.3 
52 
42.9 
99 
37.3 
35 
34.7 
64 
38.8 
51 
24.5 
32 
27.8 
19 
20.4 
UNSURE 
REFUSED 
7 
1.0 
4 
1.1 
1 
0.5 
2 
2.2 
3 
0.9 
2 
1.0 
1 
0.7 
2 
0.8 
2 
1.6 
3 
1.0 
3 
1.6 
3 
1.2 
2 
1.6 
1 
0.8
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 8-2 
T8. Which of the following age groups applies to you? 
RACE PETERS 
IMAGE 
LAND IMAGE US SENATE BALLOT 
------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- 
TOTAL 
--------- 
WHIT 
--------- 
HISP 
-------- 
BLCK 
AA 
--------- 
OTH 
--------- 
FAV 
-------- 
UN 
FAV 
--------- 
FAV 
--------- 
UN 
FAV 
-------- 
PET 
ERS 
--------- 
LAND 
--------- 
FUL 
NER 
-------- 
WAHM 
HOFF 
--------- 
MAT 
KIN 
-------- 
UND 
--------- 
TOTAL 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0 
18-29 
36 
5.0 
23 
3.9 
1 
9.4 
7 
8.3 
5 
13.2 
11 
4.3 
17 
6.0 
21 
7.6 
14 
4.2 
13 
3.9 
13 
4.6 
5 
13.9 
1 
7.6 
4 
24.8 
30-44 
122 
17.0 
89 
15.3 
7 
51.8 
19 
21.9 
7 
19.1 
27 
10.4 
42 
15.3 
44 
16.1 
50 
15.4 
50 
15.6 
54 
18.7 
4 
11.4 
7 
41.0 
3 
21.6 
3 
7.9 
45-54 
136 
19.0 
119 
20.5 
2 
15.7 
6 
7.4 
8 
23.2 
37 
14.3 
68 
24.5 
62 
22.5 
53 
16.2 
44 
13.6 
74 
25.4 
6 
16.6 
4 
20.2 
3 
16.5 
7 
19.0 
55-64 
172 
24.0 
134 
23.1 
2 
13.2 
30 
35.3 
6 
16.4 
89 
34.2 
56 
20.3 
49 
17.8 
100 
30.7 
104 
32.2 
43 
14.7 
9 
27.0 
2 
9.1 
5 
30.8 
10 
26.5 
65+ 
244 
34.0 
211 
36.4 
1 
8.6 
23 
26.3 
9 
24.0 
94 
36.0 
91 
33.1 
96 
34.9 
107 
32.8 
108 
33.6 
104 
35.9 
11 
31.1 
3 
16.8 
1 
6.3 
17 
46.1 
UNSURE 
REFUSED 
7 
1.0 
5 
0.8 
1.4 
1 
0.8 
1 
4.1 
2 
0.9 
2 
0.8 
3 
1.0 
3 
0.8 
4 
1.2 
2 
0.8 
1 
5.3 
0.5
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 9-1 
T9. What is your marital status? 
GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT 
----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- 
TOTAL 
--------- 
MEN 
--------- 
MEN 
MARR 
-------- 
MEN 
SING 
--------- 
WOM 
--------- 
WOM 
MARR 
-------- 
WOM 
SING 
--------- 
18-29 
--------- 
30-44 
-------- 
45-54 
--------- 
55-64 
--------- 
65+ 
-------- 
TOT 
REP 
--------- 
REP 
MEN 
-------- 
REP 
WOM 
--------- 
TOT 
DEM 
--------- 
DEM 
MEN 
-------- 
DEM 
WOM 
--------- 
TOT 
IND 
--------- 
IND 
MEN 
-------- 
IND 
WOM 
--------- 
TOTAL 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0 
MARRIED 
481 
67.2 
243 
72.0 
243 
100.0 
239 
62.8 
239 
100.0 
18 
49.8 
78 
64.1 
112 
82.2 
129 
75.2 
140 
57.6 
180 
73.7 
89 
72.9 
91 
74.4 
160 
60.3 
73 
72.1 
87 
53.1 
142 
68.2 
81 
71.0 
60 
64.8 
WIDOWED 
94 
13.1 
28 
8.2 
28 
31.1 
67 
17.5 
67 
48.2 
1 
1.4 
8 
6.5 
7 
5.1 
7 
4.1 
71 
29.1 
33 
13.7 
11 
9.0 
22 
18.3 
40 
15.2 
8 
8.3 
32 
19.4 
21 
9.9 
8 
7.2 
12 
13.3 
SINGLE 
NEVER MARRIED 
72 
10.1 
35 
10.4 
35 
39.7 
37 
9.8 
37 
26.8 
15 
40.8 
28 
23.3 
10 
7.2 
11 
6.4 
8 
3.1 
19 
7.6 
15 
12.2 
4 
3.0 
31 
11.5 
9 
9.1 
21 
13.0 
23 
11.2 
11 
9.7 
12 
12.9 
DIVORCED 
49 
6.8 
21 
6.2 
21 
23.6 
28 
7.3 
28 
20.1 
4 
2.9 
7 
4.8 
20 
11.7 
19 
7.6 
11 
4.7 
6 
5.1 
5 
4.2 
26 
9.9 
8 
7.6 
19 
11.3 
11 
5.4 
7 
6.0 
4 
4.5 
UNMARRIED 
WITH PARTNER 
7 
0.9 
2 
0.7 
2 
2.8 
4 
1.1 
4 
2.9 
1 
4.0 
1 
0.6 
1 
0.6 
2 
0.9 
1 
0.4 
1 
0.8 
3 
1.0 
1 
1.1 
2 
1.0 
3 
1.4 
0.4 
2 
2.6 
SEPARATED 
5 
0.7 
2 
0.7 
2 
2.8 
3 
0.7 
3 
2.0 
3 
2.5 
1 
0.4 
1 
0.6 
1 
0.3 
1 
0.6 
4 
2.1 
2 
2.1 
2 
2.0 
UNSURE 
NO OPINION 
9 
1.2 
6 
1.7 
3 
0.7 
1 
3.9 
1 
0.7 
3 
1.6 
3 
1.2 
5 
1.7 
2 
1.8 
3 
1.7 
4 
1.9 
4 
3.5
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 9-2 
T9. What is your marital status? 
RACE PETERS 
IMAGE 
LAND IMAGE US SENATE BALLOT 
------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- 
TOTAL 
--------- 
WHIT 
--------- 
HISP 
-------- 
BLCK 
AA 
--------- 
OTH 
--------- 
FAV 
-------- 
UN 
FAV 
--------- 
FAV 
--------- 
UN 
FAV 
-------- 
PET 
ERS 
--------- 
LAND 
--------- 
FUL 
NER 
-------- 
WAHM 
HOFF 
--------- 
MAT 
KIN 
-------- 
UND 
--------- 
TOTAL 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0 
MARRIED 
481 
67.2 
413 
71.2 
6 
42.9 
40 
46.7 
22 
61.1 
181 
69.5 
188 
67.9 
194 
70.8 
217 
66.4 
218 
67.4 
205 
70.8 
18 
53.1 
12 
65.3 
7 
46.1 
22 
59.1 
WIDOWED 
94 
13.1 
71 
12.2 
3 
18.3 
17 
20.0 
3 
9.5 
29 
11.2 
37 
13.3 
31 
11.2 
41 
12.4 
41 
12.6 
37 
12.7 
5 
13.5 
3 
15.2 
3 
20.3 
6 
17.2 
SINGLE 
NEVER MARRIED 
72 
10.1 
51 
8.7 
3 
22.0 
16 
18.4 
3 
7.2 
23 
8.7 
29 
10.3 
29 
10.5 
32 
9.9 
32 
10.0 
29 
9.9 
6 
16.6 
2 
10.1 
4 
11.0 
DIVORCED 
49 
6.8 
38 
6.6 
9 
10.1 
2 
4.8 
20 
7.6 
18 
6.3 
13 
4.9 
27 
8.4 
24 
7.6 
15 
5.2 
3 
9.0 
2 
9.7 
4 
12.1 
UNMARRIED 
WITH PARTNER 
7 
0.9 
3 
0.5 
1 
6.6 
1 
1.7 
1 
3.8 
4 
1.4 
3 
1.0 
4 
1.6 
2 
0.7 
2 
0.6 
1 
0.4 
2 
9.9 
1 
9.1 
0.5 
SEPARATED 
5 
0.7 
1 
0.1 
1 
10.2 
2 
1.8 
2 
4.6 
1 
0.2 
1 
0.3 
1 
0.3 
1 
0.2 
1 
0.4 
1 
0.3 
1 
3.8 
2 
10.4 
UNSURE 
NO OPINION 
9 
1.2 
4 
0.7 
1 
1.3 
3 
9.1 
4 
1.4 
3 
0.9 
2 
0.7 
7 
2.0 
5 
1.4 
2 
0.7 
1 
4.1 
1 
4.0
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 10-1 
T10. For statistical purposes only, what is your race? 
GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT 
----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- 
TOTAL 
--------- 
MEN 
--------- 
MEN 
MARR 
-------- 
MEN 
SING 
--------- 
WOM 
--------- 
WOM 
MARR 
-------- 
WOM 
SING 
--------- 
18-29 
--------- 
30-44 
-------- 
45-54 
--------- 
55-64 
--------- 
65+ 
-------- 
TOT 
REP 
--------- 
REP 
MEN 
-------- 
REP 
WOM 
--------- 
TOT 
DEM 
--------- 
DEM 
MEN 
-------- 
DEM 
WOM 
--------- 
TOT 
IND 
--------- 
IND 
MEN 
-------- 
IND 
WOM 
--------- 
TOTAL 
717 
100.0 
337 
100.0 
243 
100.0 
88 
100.0 
380 
100.0 
239 
100.0 
138 
100.0 
36 
100.0 
122 
100.0 
136 
100.0 
172 
100.0 
244 
100.0 
244 
100.0 
121 
100.0 
122 
100.0 
265 
100.0 
101 
100.0 
164 
100.0 
208 
100.0 
115 
100.0 
93 
100.0 
WHITE 
581 
81.0 
273 
81.0 
200 
82.4 
70 
78.8 
308 
81.0 
213 
89.3 
94 
67.6 
23 
63.1 
89 
72.8 
119 
87.6 
134 
77.8 
211 
86.7 
221 
90.7 
107 
88.2 
114 
93.2 
189 
71.3 
69 
68.7 
120 
72.9 
170 
82.0 
97 
84.3 
74 
79.1 
BLACK OR AFRICAN 
AMERICAN 
86 
12.0 
38 
11.4 
28 
11.4 
11 
12.1 
48 
12.5 
12 
5.2 
34 
24.6 
7 
20.0 
19 
15.4 
6 
4.7 
30 
17.7 
23 
9.3 
12 
5.1 
7 
6.0 
5 
4.2 
61 
23.0 
26 
25.3 
35 
21.6 
13 
6.0 
6 
4.9 
7 
7.5 
OTHER 
36 
5.0 
18 
5.4 
11 
4.4 
5 
5.4 
18 
4.7 
11 
4.7 
6 
4.3 
5 
13.2 
7 
5.6 
8 
6.1 
6 
3.4 
9 
3.5 
7 
2.8 
5 
4.1 
2 
1.4 
9 
3.6 
3 
2.5 
7 
4.2 
20 
9.4 
11 
9.3 
9 
9.7 
HISPANIC OR LATINO 
14 
2.0 
7 
2.2 
4 
1.7 
3 
3.7 
7 
1.8 
2 
0.9 
5 
3.6 
1 
3.7 
7 
6.1 
2 
1.7 
2 
1.1 
1 
0.5 
3 
1.4 
2 
1.7 
1 
1.2 
6 
2.1 
4 
3.5 
2 
1.3 
5 
2.5 
2 
1.6 
3 
3.7
Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 
Table 10-2 
T10. For statistical purposes only, what is your race? 
RACE PETERS 
IMAGE 
LAND IMAGE US SENATE BALLOT 
------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- 
TOTAL 
--------- 
WHIT 
--------- 
HISP 
-------- 
BLCK 
AA 
--------- 
OTH 
--------- 
FAV 
-------- 
UN 
FAV 
--------- 
FAV 
--------- 
UN 
FAV 
-------- 
PET 
ERS 
--------- 
LAND 
--------- 
FUL 
NER 
-------- 
WAHM 
HOFF 
--------- 
MAT 
KIN 
-------- 
UND 
--------- 
TOTAL 
717 
100.0 
581 
100.0 
14 
100.0 
86 
100.0 
36 
100.0 
260 
100.0 
276 
100.0 
274 
100.0 
327 
100.0 
323 
100.0 
289 
100.0 
35 
100.0 
18 
100.0 
16 
100.0 
37 
100.0 
WHITE 
581 
81.0 
581 
100.0 
201 
77.4 
228 
82.6 
235 
85.9 
256 
78.5 
238 
73.9 
261 
90.2 
26 
74.5 
14 
80.7 
9 
57.6 
32 
87.4 
BLACK OR AFRICAN 
AMERICAN 
86 
12.0 
86 
100.0 
46 
17.7 
24 
8.8 
18 
6.6 
47 
14.4 
68 
20.9 
8 
2.9 
4 
10.8 
1 
6.5 
2 
14.0 
3 
8.2 
OTHER 
36 
5.0 
36 
100.0 
9 
3.5 
17 
6.3 
14 
5.2 
18 
5.6 
11 
3.6 
13 
4.5 
4 
12.8 
1 
5.3 
5 
28.4 
1 
3.8 
HISPANIC OR LATINO 
14 
2.0 
14 
100.0 
4 
1.4 
7 
2.4 
7 
2.4 
5 
1.5 
5 
1.6 
7 
2.4 
1 
1.9 
1 
7.6 
0.5

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  • 1. ! SEPTEMBER 22nd, 2014 MEMORANDUM TO: INTERESTED PARTIES FROM: DAVID FLAHERTY, MAGELLAN STRATEGIES RE: MICHIGAN US SENATE SURVEY SUMMARY ________________________________________________________________________ This memorandum is a summary of an automated survey of 717 likely general election voters in Michigan. The survey was fielded on September 14th and 15th, and has a margin of error of +/- 3.66% at the 95% confidence level. This survey measured the candidate image ratings and ballot test in the race for the United States Senate. Survey Findings Among all voters, Democrat candidate Gary Peters leads Republican Terri Lynn Land by 5 points, 45% to 40% respectively in the race for the United States Senate. The Libertarian candidate Jim Fulner has 5%, the Green Party candidate Chris Wahmhoff has 3%, Richard Matkin the US Taxpayer’s Party candidate has 2% and 5% of voters are undecided. Since our last survey looking at this race in early June, support for Gary Peters has declined by 5 points from 50% to 45% and support for Terri Lynn Land has declined by 1 point from 41% to 40%. When looking at the ballot test by gender we find Terri Lynn Land leading by 1 point among all male voters and Gary Peters leading among all female voters by 9 points. This has become a familiar picture this election cycle, considering Democrat efforts to drive women away from Republican candidates. Among the important independent voters we find Terri Lynn Land leading Gary Peters by 7 points, 41% to 34% respectively. US Senate Ballot Test by Voter Subgroup All Voters All Men Mar. Men Sing. Men All Wom Mar. Wom. Sing. Wom. All Rep All Dem All Ind Peters Net +5 -1 +3 -12 +9 +2 +21 -64 +77 -7 Peters 45% 44% 46% 37% 46% 44% 49% 12% 84% 34% Land 40% 45% 43% 49% 37% 42% 28% 76% 7% 41% Fulner 5% 3% 3% 3% 6% 5% 9% 3% 3% 9% Wahmhoff 3% 4% 4% 2% 1% 1% 3% 2% 2% 4% Matkin 2% 2% 1% 5% 2% 2% 3% 2% 1% 4% Undecided 5% 2% 3% 4% 8% 6% 8% 5% 3% 8%
  • 2. Magellan Strategies Michigan US Senate Survey Summary 717n, MoE +/- 3.66%, September 14th - 15th Magellan Strategies |1685 Boxelder Street, Suite 300 | Louisville, CO 80027 MagellanStrategies.com | 303-861-8585 2 Gary Peters Image Rating Among all voters, 36% have a favorable opinion of Gary Peters, 39% have an unfavorable opinion of him, 17% have heard of him, but do not have an opinion of him, and 8% have never heard of him. The following table shows Gary Peters’ image rating by voter subgroup. Gary Peters Image Rating by Voter Subgroup All Voters All Men Mar. Men Sing. Men All Wom Mar. Wom. Sing. Wom. All Rep All Dem All Ind Fav. Net -3 -1 +4 -12 -4 -7 0 -47 +50 -16 Favorable 36% 40% 42% 36% 33% 33% 32% 14% 63% 28% Unfavorable 39% 41% 38% 48% 37% 40% 32% 61% 13% 44% Hrd. No Op. 17% 12% 13% 8% 21% 20% 24% 15% 18% 19% Nvr. Hrd. Of 8% 7% 7% 8% 9% 7% 12% 10% 6% 9% Terri Lynn Land Image Rating Among all voters, 38% have a favorable opinion of Terri Lynn Land, 46% have an unfavorable opinion of her, 14% have heard of her but do not have an opinion of her, and 2% have never heard of her. The following table shows Terri Lynn Land’s image rating by voter subgroup. Terri Lynn Land Rating by Voter Subgroup All Voters All Men Mar. Men Sing. Men All Wom Mar. Wom. Sing. Wom. All Rep All Dem All Ind Fav. Net -8 0 -2 +10 -14 -7 -24 +53 -67 -2 Favorable 38% 44% 43% 48% 33% 38% 26% 69% 8% 41% Unfavorable 46% 44% 45% 38% 47% 45% 50% 16% 75% 43% Hrd. No Op. 14% 11% 11% 11% 17% 14% 21% 12% 16% 13% Nvr. Hrd. Of 2% 1% 1% 3% 3% 3% 3% 3% 1% 3% Conclusion With 47 days until the election, this survey finds the US Senate race in Michigan competitive with Terri Lynn Land trailing Gary Peters by 5 points. Although Terri Lynn Land’s support among men is not matching Gary Peters’ support among women, she does have a 7-point lead among independents. How voters make up their mind in the remaining weeks will be interesting to watch. Survey Commissioned By This survey was not commissioned by any candidate campaign, organization, political party or individual and is the sole work of Magellan Strategies.
  • 3. Magellan Strategies Michigan US Senate Survey Summary 717n, MoE +/- 3.66%, September 14th - 15th Magellan Strategies |1685 Boxelder Street, Suite 300 | Louisville, CO 80027 MagellanStrategies.com | 303-861-8585 3 Survey Methodology This survey was conducted using automated voice recorded technology. The sample for this survey was randomly drawn from a Michigan voter file. The results were weighted based upon past voting demographics of the non-Presidential voting population in Michigan. Any questions regarding the methodology of this survey should be directed to David Flaherty of Magellan Strategies at dflaherty@magellanstrategies.com or 303-861-8585. The survey toplines and crosstabs are included in this document.
  • 4. !!!! Michigan General Election Survey Topline Results Magellan Strategies are pleased to present the topline results for a 717n autodial survey of likely general election voters in the state of Michigan. The interviews were conducted September 14th – 15th, 2014. This survey has a margin of error of +/- 3.66% at the 95 percent confidence interval. This survey was weighted based upon past general election voting demographics. T1. Are you registered to vote? Yes ........................................................................ 100% T2. How likely are you to vote in the November general election for Governor and the United States Senate? Extremely likely ....................................................... 92% Very likely ................................................................. 6% Somewhat likely ........................................................ 2% T3. Do you have a favorable or unfavorable opinion of Gary Peters? Favorable ................................................................ 36% Unfavorable ............................................................ 39% Heard of, no opinion ............................................... 17% Never heard of .......................................................... 8% Name ID ................................................................. 92% Hard Name ID ........................................................ 75%
  • 5. Magellan ID#: MIGEN-091414 Michigan General Election Survey Topline Results Field Dates: 9/14/14 – 9/15/14, MoE +/- 3.66%, 717n, CONFIDENTIAL Magellan Strategies | 1685 Boxelder St. Suite 300 | Louisville, CO 80027 www.MagellanStrategies.com | (303) 861-8585 2 T4. Do you have a favorable or unfavorable opinion of Terri Lynn Land? Favorable ................................................................ 38% Unfavorable ............................................................ 46% Heard of, no opinion ............................................... 14% Never heard of .......................................................... 2% Name ID ................................................................. 98% Hard Name ID ........................................................ 84% T5. If the election for the United States Senate were being held today, for whom would you vote if the candidates were Gary Peters, the Democrat candidate, Terri Lynn Land, the Republican candidate, Jim Fulner, the Libertarian candidate, Chris Wahmhoff, the Green Party candidate, or Richard Matkin, the US Taxpayers Party candidate? Gary Peters ............................................................. 45% Terri Lynn Land ....................................................... 40% Jim Fulner ................................................................. 5% Chris Wahmhoff ........................................................ 3% Richard Matkin ......................................................... 2% Undecided ................................................................ 5% T6. Do you consider yourself to be a Republican, a Democrat or something else? Democrat ................................................................ 37% Republican .............................................................. 34% Something else ........................................................ 29% And now I have a couple of questions for statistical purposes only… T7. Are you a man or a woman? Woman ................................................................... 53% Man ........................................................................ 47%
  • 6. Magellan ID#: MIGEN-091414 Michigan General Election Survey Topline Results Field Dates: 9/14/14 – 9/15/14, MoE +/- 3.66%, 717n, CONFIDENTIAL Magellan Strategies | 1685 Boxelder St. Suite 300 | Louisville, CO 80027 www.MagellanStrategies.com | (303) 861-8585 3 T8. Which of the following age groups applies to you? 18-29 ........................................................................ 5% 30-44 ...................................................................... 17% 45-54 ...................................................................... 19% 55-64 ...................................................................... 24% 65+ ......................................................................... 34% Unsure or no opinion ................................................ 1% T9. What is your marital status? Married ................................................................... 67% Widowed ................................................................ 13% Single and never been married ................................ 10% Divorced ................................................................... 7% Unmarried living with partner ................................... 1% Separated .................................................................. 1% Unsure or no opinion ................................................ 1% T10. For statistical purposes only what is your race? Press 1 if you are white, press 2 if you are Hispanic or Latino, press 3 if you are black or African American, press 4 if you belong to some other racial group. White ...................................................................... 81% Black or African American ...................................... 12% Other ethnic group .................................................... 5% Hispanic ................................................................... 2% Survey Methodology This survey was conducted using automated telephone touchtone technology. The sample used for this survey was randomly drawn from a statewide Michigan voter file. The survey response data was weighted based upon past general election voting demographics. The interviews were conducted on September 14th – 15th, 2014. Three attempts were made to interview each household in the sample. This survey has a margin of error of 3.66% at the 95 percent confidence interval.
  • 7. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 1-1 T1. Are you registered to vote? GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT ----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- TOTAL --------- MEN --------- MEN MARR -------- MEN SING --------- WOM --------- WOM MARR -------- WOM SING --------- 18-29 --------- 30-44 -------- 45-54 --------- 55-64 --------- 65+ -------- TOT REP --------- REP MEN -------- REP WOM --------- TOT DEM --------- DEM MEN -------- DEM WOM --------- TOT IND --------- IND MEN -------- IND WOM --------- TOTAL 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0 YES 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0
  • 8. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 1-2 T1. Are you registered to vote? RACE PETERS IMAGE LAND IMAGE US SENATE BALLOT ------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- TOTAL --------- WHIT --------- HISP -------- BLCK AA --------- OTH --------- FAV -------- UN FAV --------- FAV --------- UN FAV -------- PET ERS --------- LAND --------- FUL NER -------- WAHM HOFF --------- MAT KIN -------- UND --------- TOTAL 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0 YES 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0
  • 9. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 2-1 T2. How likely are you to vote in the November general election for Governor and the United States Senate? GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT ----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- TOTAL --------- MEN --------- MEN MARR -------- MEN SING --------- WOM --------- WOM MARR -------- WOM SING --------- 18-29 --------- 30-44 -------- 45-54 --------- 55-64 --------- 65+ -------- TOT REP --------- REP MEN -------- REP WOM --------- TOT DEM --------- DEM MEN -------- DEM WOM --------- TOT IND --------- IND MEN -------- IND WOM --------- TOTAL 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0 EXTREMELY LIKELY 656 91.5 314 93.3 229 94.3 81 91.1 342 90.0 221 92.4 119 85.8 34 95.0 110 90.0 122 89.9 159 92.4 226 92.7 229 94.0 115 94.7 114 93.3 235 88.6 91 89.9 144 87.8 192 92.5 109 94.7 84 89.7 VERY LIKELY 43 6.0 19 5.6 11 4.6 7 7.8 24 6.3 7 3.0 17 12.1 2 5.0 10 8.0 8 5.7 8 4.9 13 5.5 8 3.1 5 3.8 3 2.4 25 9.4 8 8.3 17 10.1 10 5.0 6 5.3 4 4.7 SOMEWHAT LIKELY 18 2.5 4 1.1 3 1.1 1 1.1 14 3.7 11 4.6 3 2.1 2 2.0 6 4.5 5 2.7 5 1.9 7 2.9 2 1.5 5 4.3 5 2.0 2 1.9 4 2.1 5 2.5 5 5.6
  • 10. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 2-2 T2. How likely are you to vote in the November general election for Governor and the United States Senate? RACE PETERS IMAGE LAND IMAGE US SENATE BALLOT ------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- TOTAL --------- WHIT --------- HISP -------- BLCK AA --------- OTH --------- FAV -------- UN FAV --------- FAV --------- UN FAV -------- PET ERS --------- LAND --------- FUL NER -------- WAHM HOFF --------- MAT KIN -------- UND --------- TOTAL 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0 EXTREMELY LIKELY 656 91.5 532 91.6 12 86.6 82 95.4 30 83.5 244 93.6 261 94.5 260 95.0 307 94.1 304 94.1 263 91.0 31 88.2 16 92.5 14 85.5 29 78.5 VERY LIKELY 43 6.0 34 5.8 1 8.7 3 3.4 5 14.2 13 5.0 11 3.9 10 3.7 15 4.7 14 4.4 18 6.2 3 8.2 1 7.5 2 14.5 4 11.1 SOMEWHAT LIKELY 18 2.5 15 2.6 1 4.7 1 1.2 1 2.3 4 1.4 4 1.5 4 1.3 4 1.2 5 1.5 8 2.7 1 3.6 4 10.4
  • 11. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 3-1 T3. Do you have a favorable or unfavorable opinion of Gary Peters? GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT ----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- TOTAL --------- MEN --------- MEN MARR -------- MEN SING --------- WOM --------- WOM MARR -------- WOM SING --------- 18-29 --------- 30-44 -------- 45-54 --------- 55-64 --------- 65+ -------- TOT REP --------- REP MEN -------- REP WOM --------- TOT DEM --------- DEM MEN -------- DEM WOM --------- TOT IND --------- IND MEN -------- IND WOM --------- TOTAL 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0 FAVORABLE 260 36.3 135 40.2 103 42.3 32 36.0 125 32.9 78 32.8 44 31.8 11 31.4 27 22.1 37 27.3 89 51.7 94 38.4 33 13.7 25 20.7 8 6.7 168 63.3 77 75.8 92 55.7 59 28.3 34 29.3 25 27.1 UNFAVORABLE 276 38.6 137 40.7 93 38.2 42 47.5 139 36.6 95 39.7 44 32.0 17 46.3 42 34.8 68 49.7 56 32.6 91 37.5 150 61.4 76 62.5 74 60.4 36 13.4 12 11.6 24 14.5 91 43.9 50 43.4 41 44.5 HEARD OF, NO OPINION 123 17.2 42 12.4 32 13.1 8 8.6 81 21.4 48 20.0 34 24.3 5 14.9 33 27.4 19 14.2 20 11.8 43 17.6 36 14.8 11 9.3 25 20.2 47 17.6 9 9.0 38 22.9 40 19.4 21 18.7 19 20.2 NEVER HEARD OF 57 8.0 23 6.7 16 6.4 7 8.0 35 9.1 18 7.5 17 12.0 3 7.4 19 15.7 12 8.8 7 3.9 16 6.5 25 10.1 9 7.5 15 12.7 15 5.7 4 3.6 11 6.9 18 8.4 10 8.6 8 8.2 NAME ID 660 92.0 314 93.3 227 93.6 81 92.0 345 90.9 221 92.5 122 88.0 33 92.6 103 84.3 124 91.2 165 96.1 228 93.5 219 89.9 112 92.5 107 87.3 250 94.3 97 96.4 153 93.1 190 91.6 105 91.4 86 91.8 HARD NAME ID 537 74.9 273 80.9 195 80.5 74 83.4 264 69.5 173 72.5 88 63.8 28 77.7 69 56.9 105 77.0 145 84.2 185 75.9 183 75.1 101 83.2 82 67.1 204 76.7 88 87.4 115 70.2 150 72.2 83 72.7 67 71.5
  • 12. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 3-2 T3. Do you have a favorable or unfavorable opinion of Gary Peters? RACE PETERS IMAGE LAND IMAGE US SENATE BALLOT ------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- TOTAL --------- WHIT --------- HISP -------- BLCK AA --------- OTH --------- FAV -------- UN FAV --------- FAV --------- UN FAV -------- PET ERS --------- LAND --------- FUL NER -------- WAHM HOFF --------- MAT KIN -------- UND --------- TOTAL 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0 FAVORABLE 260 36.3 201 34.7 4 26.1 46 53.5 9 25.4 260 100.0 31 11.5 215 65.8 235 72.9 18 6.1 1 3.1 4 23.2 3 6.8 UNFAVORABLE 276 38.6 228 39.3 7 46.1 24 28.2 17 48.5 276 100.0 198 72.3 60 18.4 21 6.6 202 70.0 21 61.6 5 26.2 14 86.8 13 35.6 HEARD OF, NO OPINION 123 17.2 102 17.5 3 22.0 11 12.4 8 21.0 32 11.8 36 11.1 47 14.7 42 14.5 10 27.4 7 41.0 2 13.2 15 40.0 NEVER HEARD OF 57 8.0 49 8.5 1 5.7 5 5.9 2 5.2 12 4.5 15 4.7 19 5.8 27 9.5 3 7.9 2 9.7 7 17.7 NAME ID 660 92.0 531 91.5 14 94.3 81 94.1 34 94.8 260 100.0 276 100.0 262 95.5 311 95.3 304 94.2 262 90.5 32 92.1 16 90.3 16 100.0 30 82.3 HARD NAME ID 537 74.9 430 74.0 10 72.3 70 81.7 26 73.9 260 100.0 276 100.0 229 83.7 275 84.2 256 79.5 220 76.0 22 64.7 9 49.3 14 86.8 16 42.4
  • 13. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 4-1 T4. Do you have a favorable or unfavorable opinion of Terri Lynn Land? GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT ----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- TOTAL --------- MEN --------- MEN MARR -------- MEN SING --------- WOM --------- WOM MARR -------- WOM SING --------- 18-29 --------- 30-44 -------- 45-54 --------- 55-64 --------- 65+ -------- TOT REP --------- REP MEN -------- REP WOM --------- TOT DEM --------- DEM MEN -------- DEM WOM --------- TOT IND --------- IND MEN -------- IND WOM --------- TOTAL 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0 FAVORABLE 274 38.2 148 44.0 104 42.9 42 47.6 125 33.0 90 37.6 36 25.8 21 58.4 44 36.3 62 45.2 49 28.4 96 39.2 168 69.0 90 74.5 78 63.6 20 7.7 8 8.0 12 7.4 85 41.0 50 43.4 36 38.0 UNFAVORABLE 327 45.5 147 43.7 109 45.1 34 38.4 179 47.2 107 44.9 69 50.0 14 38.0 50 41.3 53 38.8 100 58.2 107 43.9 40 16.4 22 18.0 18 14.7 198 74.6 76 75.4 122 74.1 89 42.6 49 43.0 39 42.3 HEARD OF, NO OPINION 99 13.8 35 10.5 26 10.7 9 10.6 63 16.7 35 14.5 29 20.7 1 3.6 21 17.3 18 12.9 21 12.4 37 15.0 28 11.7 6 5.2 22 18.0 42 16.0 16 16.1 26 15.9 28 13.4 13 11.1 15 16.2 NEVER HEARD OF 18 2.5 6 1.8 3 1.3 3 3.4 12 3.1 7 3.0 5 3.5 6 5.2 4 3.1 2 1.0 5 1.9 7 3.0 3 2.3 5 3.7 5 1.7 0.4 4 2.5 6 3.0 3 2.5 3 3.5 NAME ID 699 97.5 331 98.2 240 98.7 85 96.6 368 96.9 232 97.0 134 96.5 36 100.0 116 94.8 132 96.9 170 99.0 239 98.1 237 97.0 119 97.7 118 96.3 261 98.3 101 99.6 160 97.5 202 97.0 112 97.5 90 96.5 HARD NAME ID 600 83.7 296 87.7 214 88.1 76 85.9 305 80.2 197 82.5 105 75.8 35 96.4 95 77.6 114 84.0 149 86.5 202 83.1 208 85.4 112 92.5 96 78.3 218 82.3 84 83.5 134 81.6 174 83.7 99 86.4 75 80.3
  • 14. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 4-2 T4. Do you have a favorable or unfavorable opinion of Terri Lynn Land? RACE PETERS IMAGE LAND IMAGE US SENATE BALLOT ------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- TOTAL --------- WHIT --------- HISP -------- BLCK AA --------- OTH --------- FAV -------- UN FAV --------- FAV --------- UN FAV -------- PET ERS --------- LAND --------- FUL NER -------- WAHM HOFF --------- MAT KIN -------- UND --------- TOTAL 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0 FAVORABLE 274 38.2 235 40.5 7 45.5 18 20.9 14 39.4 31 12.1 198 71.6 274 100.0 22 6.9 240 83.0 4 11.3 2 9.9 4 26.9 2 4.1 UNFAVORABLE 327 45.5 256 44.1 5 33.6 47 54.6 18 51.3 215 82.6 60 21.7 327 100.0 254 78.8 7 2.5 25 71.7 14 76.1 10 62.7 17 45.6 HEARD OF, NO OPINION 99 13.8 76 13.2 3 17.9 18 20.9 2 4.7 14 5.4 18 6.5 41 12.6 35 12.1 5 13.5 1 4.4 18 47.8 NEVER HEARD OF 18 2.5 13 2.2 3.0 3 3.6 2 4.6 1 0.2 5 1.7 7 2.4 1 3.5 2 9.7 2 10.4 1 2.4 NAME ID 699 97.5 568 97.8 14 97.0 83 96.4 34 95.4 260 100.0 276 99.8 274 100.0 327 100.0 317 98.3 282 97.6 34 96.5 16 90.3 14 89.6 36 97.6 HARD NAME ID 600 83.7 492 84.6 11 79.1 65 75.5 33 90.7 246 94.6 258 93.3 274 100.0 327 100.0 277 85.7 247 85.5 29 83.0 15 86.0 14 89.6 18 49.7
  • 15. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 5-1 T5. If the election for the United States Senate were being held today, for whom would you vote if the candidates were Gary Peters, the Democrat candidate, Terri Lynn Land, the Republican candidate, Jim Fulner, the Libertarian candidate, Chris Wahmhoff, the Green Party candidate, or Richard Matkin, the US Taxpayers Party candidate? GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT ----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- TOTAL --------- MEN --------- MEN MARR -------- MEN SING --------- WOM --------- WOM MARR -------- WOM SING --------- 18-29 --------- 30-44 -------- 45-54 --------- 55-64 --------- 65+ -------- TOT REP --------- REP MEN -------- REP WOM --------- TOT DEM --------- DEM MEN -------- DEM WOM --------- TOT IND --------- IND MEN -------- IND WOM --------- TOTAL 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0 GARY PETERS 323 45.0 147 43.5 112 46.1 33 37.2 176 46.3 106 44.2 68 48.9 13 35.1 50 41.3 44 32.1 104 60.4 108 44.4 30 12.2 23 18.9 7 5.6 222 83.8 84 82.7 139 84.4 71 34.0 40 35.1 30 32.6 TERRI LYNN LAND 289 40.3 150 44.5 105 43.1 43 49.0 139 36.6 100 42.0 39 28.1 13 36.7 54 44.3 74 54.0 43 24.7 104 42.5 186 76.3 91 75.3 95 77.3 18 6.9 8 8.1 10 6.2 85 40.7 50 43.8 34 36.9 JIM FULNER 35 4.8 12 3.6 8 3.1 3 3.4 23 6.0 11 4.5 12 8.6 5 13.5 4 3.2 6 4.2 9 5.4 11 4.4 8 3.1 8 6.3 9 3.3 2 2.3 6 3.9 18 8.8 10 8.4 9 9.3 CHRIS WAHMHOFF 18 2.5 13 3.7 10 4.3 2 2.4 5 1.4 1 0.5 4 2.9 1 3.7 7 6.0 4 2.6 2 0.9 3 1.2 4 1.8 4 3.6 6 2.2 4 3.9 2 1.1 8 3.6 4 3.6 3 3.6 RICHARD MATKIN 16 2.2 7 2.0 2 0.9 4 4.6 9 2.4 5 2.2 4 2.8 4 11.0 3 2.8 3 1.9 5 2.8 1 0.4 4 1.7 2 1.3 2 2.0 2 0.8 1 1.1 1 0.6 10 4.6 4 3.5 6 5.9 UNDECIDED 37 5.2 9 2.7 6 2.5 3 3.5 28 7.3 16 6.6 12 8.7 3 2.4 7 5.1 10 5.7 17 7.0 12 4.8 1 0.8 11 8.8 8 3.0 2 1.9 6 3.8 17 8.3 6 5.5 11 11.8
  • 16. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 5-2 T5. If the election for the United States Senate were being held today, for whom would you vote if the candidates were Gary Peters, the Democrat candidate, Terri Lynn Land, the Republican candidate, Jim Fulner, the Libertarian candidate, Chris Wahmhoff, the Green Party candidate, or Richard Matkin, the US Taxpayers Party candidate? RACE PETERS IMAGE LAND IMAGE US SENATE BALLOT ------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- TOTAL --------- WHIT --------- HISP -------- BLCK AA --------- OTH --------- FAV -------- UN FAV --------- FAV --------- UN FAV -------- PET ERS --------- LAND --------- FUL NER -------- WAHM HOFF --------- MAT KIN -------- UND --------- TOTAL 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0 GARY PETERS 323 45.0 238 41.0 5 36.7 68 78.5 11 32.0 235 90.3 21 7.7 22 8.2 254 77.8 323 100.0 TERRI LYNN LAND 289 40.3 261 44.9 7 47.9 8 9.7 13 36.6 18 6.7 202 73.1 240 87.6 7 2.2 289 100.0 JIM FULNER 35 4.8 26 4.5 1 4.7 4 4.4 4 12.4 1 0.4 21 7.7 4 1.4 25 7.6 35 100.0 CHRIS WAHMHOFF 18 2.5 14 2.5 1 9.4 1 1.3 1 2.6 4 1.6 5 1.7 2 0.6 14 4.1 18 100.0 RICHARD MATKIN 16 2.2 9 1.6 2 2.6 5 12.6 14 5.0 4 1.6 10 3.0 16 100.0 UNDECIDED 37 5.2 32 5.6 1.4 3 3.5 1 3.9 3 1.0 13 4.8 2 0.6 17 5.2 37 100.0
  • 17. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 6-1 T6. Do you consider yourself to be a Republican, a Democrat or something else? GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT ----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- TOTAL --------- MEN --------- MEN MARR -------- MEN SING --------- WOM --------- WOM MARR -------- WOM SING --------- 18-29 --------- 30-44 -------- 45-54 --------- 55-64 --------- 65+ -------- TOT REP --------- REP MEN -------- REP WOM --------- TOT DEM --------- DEM MEN -------- DEM WOM --------- TOT IND --------- IND MEN -------- IND WOM --------- TOTAL 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0 DEMOCRAT 265 37.0 101 30.0 73 30.0 26 29.8 164 43.2 87 36.6 74 53.6 5 14.0 39 32.0 35 25.4 85 49.5 99 40.5 265 100.0 101 100.0 164 100.0 REPUBLICAN 244 34.0 121 36.0 89 36.5 33 37.1 122 32.2 91 38.1 31 22.6 15 42.9 40 32.7 61 44.9 31 18.2 94 38.6 244 100.0 121 100.0 122 100.0 SOMETHING ELSE 208 29.0 115 34.0 81 33.5 29 33.0 93 24.6 60 25.3 33 23.7 15 43.1 43 35.3 40 29.7 56 32.3 51 20.9 208 100.0 115 100.0 93 100.0
  • 18. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 6-2 T6. Do you consider yourself to be a Republican, a Democrat or something else? RACE PETERS IMAGE LAND IMAGE US SENATE BALLOT ------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- TOTAL --------- WHIT --------- HISP -------- BLCK AA --------- OTH --------- FAV -------- UN FAV --------- FAV --------- UN FAV -------- PET ERS --------- LAND --------- FUL NER -------- WAHM HOFF --------- MAT KIN -------- UND --------- TOTAL 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0 DEMOCRAT 265 37.0 189 32.6 6 39.0 61 70.9 9 26.4 168 64.5 36 12.8 20 7.4 198 60.6 222 68.9 18 6.3 9 25.1 6 32.8 2 13.6 8 21.8 REPUBLICAN 244 34.0 221 38.1 3 24.2 12 14.5 7 18.8 33 12.8 150 54.2 168 61.4 40 12.2 30 9.3 186 64.4 8 22.1 4 24.9 4 25.9 12 31.5 SOMETHING ELSE 208 29.0 170 29.3 5 36.8 13 14.6 20 54.8 59 22.6 91 33.0 85 31.1 89 27.2 71 21.9 85 29.3 18 52.8 8 42.2 10 60.5 17 46.7
  • 19. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 7-1 And now I have a couple of questions for statistical purposes only... T7. Are you a man or a woman? GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT ----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- TOTAL --------- MEN --------- MEN MARR -------- MEN SING --------- WOM --------- WOM MARR -------- WOM SING --------- 18-29 --------- 30-44 -------- 45-54 --------- 55-64 --------- 65+ -------- TOT REP --------- REP MEN -------- REP WOM --------- TOT DEM --------- DEM MEN -------- DEM WOM --------- TOT IND --------- IND MEN -------- IND WOM --------- TOTAL 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0 WOMAN 380 53.0 380 100.0 239 100.0 138 100.0 18 50.2 66 53.9 68 49.7 90 52.3 135 55.5 122 50.2 122 100.0 164 61.9 164 100.0 93 44.9 93 100.0 MAN 337 47.0 337 100.0 243 100.0 88 100.0 18 49.8 56 46.1 69 50.3 82 47.7 108 44.5 121 49.8 121 100.0 101 38.1 101 100.0 115 55.1 115 100.0
  • 20. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 7-2 And now I have a couple of questions for statistical purposes only... T7. Are you a man or a woman? RACE PETERS IMAGE LAND IMAGE US SENATE BALLOT ------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- TOTAL --------- WHIT --------- HISP -------- BLCK AA --------- OTH --------- FAV -------- UN FAV --------- FAV --------- UN FAV -------- PET ERS --------- LAND --------- FUL NER -------- WAHM HOFF --------- MAT KIN -------- UND --------- TOTAL 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0 WOMAN 380 53.0 308 53.0 7 48.7 48 55.3 18 49.5 125 48.0 139 50.3 125 45.8 179 54.9 176 54.5 139 48.2 23 65.5 5 29.2 9 57.4 28 75.3 MAN 337 47.0 273 47.0 7 51.3 38 44.7 18 50.5 135 52.0 137 49.7 148 54.2 147 45.1 147 45.5 150 51.8 12 34.5 13 70.8 7 42.6 9 24.7
  • 21. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 8-1 T8. Which of the following age groups applies to you? GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT ----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- TOTAL --------- MEN --------- MEN MARR -------- MEN SING --------- WOM --------- WOM MARR -------- WOM SING --------- 18-29 --------- 30-44 -------- 45-54 --------- 55-64 --------- 65+ -------- TOT REP --------- REP MEN -------- REP WOM --------- TOT DEM --------- DEM MEN -------- DEM WOM --------- TOT IND --------- IND MEN -------- IND WOM --------- TOTAL 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0 18-29 36 5.0 18 5.3 13 5.2 4 4.2 18 4.7 5 2.1 13 9.3 36 100.0 15 6.3 13 10.6 2 2.0 5 1.9 1 0.8 4 2.5 15 7.4 4 3.6 11 12.1 30-44 122 17.0 56 16.7 36 15.0 20 22.3 66 17.3 42 17.5 24 17.3 122 100.0 40 16.4 15 12.6 25 20.1 39 14.7 14 14.0 25 15.1 43 20.7 27 23.3 16 17.5 45-54 136 19.0 69 20.3 51 21.1 16 18.5 68 17.8 61 25.4 7 5.0 136 100.0 61 25.1 35 28.9 26 21.3 35 13.0 12 11.6 23 13.9 40 19.5 22 18.9 19 20.2 55-64 172 24.0 82 24.4 65 26.9 16 18.4 90 23.7 64 26.9 24 17.1 172 100.0 31 12.8 14 11.9 17 13.7 85 32.1 39 38.9 46 28.0 56 26.7 28 24.8 27 29.0 65+ 244 34.0 108 32.2 76 31.2 30 34.4 135 35.6 65 27.1 70 50.5 244 100.0 94 38.6 42 34.3 52 42.9 99 37.3 35 34.7 64 38.8 51 24.5 32 27.8 19 20.4 UNSURE REFUSED 7 1.0 4 1.1 1 0.5 2 2.2 3 0.9 2 1.0 1 0.7 2 0.8 2 1.6 3 1.0 3 1.6 3 1.2 2 1.6 1 0.8
  • 22. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 8-2 T8. Which of the following age groups applies to you? RACE PETERS IMAGE LAND IMAGE US SENATE BALLOT ------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- TOTAL --------- WHIT --------- HISP -------- BLCK AA --------- OTH --------- FAV -------- UN FAV --------- FAV --------- UN FAV -------- PET ERS --------- LAND --------- FUL NER -------- WAHM HOFF --------- MAT KIN -------- UND --------- TOTAL 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0 18-29 36 5.0 23 3.9 1 9.4 7 8.3 5 13.2 11 4.3 17 6.0 21 7.6 14 4.2 13 3.9 13 4.6 5 13.9 1 7.6 4 24.8 30-44 122 17.0 89 15.3 7 51.8 19 21.9 7 19.1 27 10.4 42 15.3 44 16.1 50 15.4 50 15.6 54 18.7 4 11.4 7 41.0 3 21.6 3 7.9 45-54 136 19.0 119 20.5 2 15.7 6 7.4 8 23.2 37 14.3 68 24.5 62 22.5 53 16.2 44 13.6 74 25.4 6 16.6 4 20.2 3 16.5 7 19.0 55-64 172 24.0 134 23.1 2 13.2 30 35.3 6 16.4 89 34.2 56 20.3 49 17.8 100 30.7 104 32.2 43 14.7 9 27.0 2 9.1 5 30.8 10 26.5 65+ 244 34.0 211 36.4 1 8.6 23 26.3 9 24.0 94 36.0 91 33.1 96 34.9 107 32.8 108 33.6 104 35.9 11 31.1 3 16.8 1 6.3 17 46.1 UNSURE REFUSED 7 1.0 5 0.8 1.4 1 0.8 1 4.1 2 0.9 2 0.8 3 1.0 3 0.8 4 1.2 2 0.8 1 5.3 0.5
  • 23. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 9-1 T9. What is your marital status? GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT ----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- TOTAL --------- MEN --------- MEN MARR -------- MEN SING --------- WOM --------- WOM MARR -------- WOM SING --------- 18-29 --------- 30-44 -------- 45-54 --------- 55-64 --------- 65+ -------- TOT REP --------- REP MEN -------- REP WOM --------- TOT DEM --------- DEM MEN -------- DEM WOM --------- TOT IND --------- IND MEN -------- IND WOM --------- TOTAL 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0 MARRIED 481 67.2 243 72.0 243 100.0 239 62.8 239 100.0 18 49.8 78 64.1 112 82.2 129 75.2 140 57.6 180 73.7 89 72.9 91 74.4 160 60.3 73 72.1 87 53.1 142 68.2 81 71.0 60 64.8 WIDOWED 94 13.1 28 8.2 28 31.1 67 17.5 67 48.2 1 1.4 8 6.5 7 5.1 7 4.1 71 29.1 33 13.7 11 9.0 22 18.3 40 15.2 8 8.3 32 19.4 21 9.9 8 7.2 12 13.3 SINGLE NEVER MARRIED 72 10.1 35 10.4 35 39.7 37 9.8 37 26.8 15 40.8 28 23.3 10 7.2 11 6.4 8 3.1 19 7.6 15 12.2 4 3.0 31 11.5 9 9.1 21 13.0 23 11.2 11 9.7 12 12.9 DIVORCED 49 6.8 21 6.2 21 23.6 28 7.3 28 20.1 4 2.9 7 4.8 20 11.7 19 7.6 11 4.7 6 5.1 5 4.2 26 9.9 8 7.6 19 11.3 11 5.4 7 6.0 4 4.5 UNMARRIED WITH PARTNER 7 0.9 2 0.7 2 2.8 4 1.1 4 2.9 1 4.0 1 0.6 1 0.6 2 0.9 1 0.4 1 0.8 3 1.0 1 1.1 2 1.0 3 1.4 0.4 2 2.6 SEPARATED 5 0.7 2 0.7 2 2.8 3 0.7 3 2.0 3 2.5 1 0.4 1 0.6 1 0.3 1 0.6 4 2.1 2 2.1 2 2.0 UNSURE NO OPINION 9 1.2 6 1.7 3 0.7 1 3.9 1 0.7 3 1.6 3 1.2 5 1.7 2 1.8 3 1.7 4 1.9 4 3.5
  • 24. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 9-2 T9. What is your marital status? RACE PETERS IMAGE LAND IMAGE US SENATE BALLOT ------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- TOTAL --------- WHIT --------- HISP -------- BLCK AA --------- OTH --------- FAV -------- UN FAV --------- FAV --------- UN FAV -------- PET ERS --------- LAND --------- FUL NER -------- WAHM HOFF --------- MAT KIN -------- UND --------- TOTAL 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0 MARRIED 481 67.2 413 71.2 6 42.9 40 46.7 22 61.1 181 69.5 188 67.9 194 70.8 217 66.4 218 67.4 205 70.8 18 53.1 12 65.3 7 46.1 22 59.1 WIDOWED 94 13.1 71 12.2 3 18.3 17 20.0 3 9.5 29 11.2 37 13.3 31 11.2 41 12.4 41 12.6 37 12.7 5 13.5 3 15.2 3 20.3 6 17.2 SINGLE NEVER MARRIED 72 10.1 51 8.7 3 22.0 16 18.4 3 7.2 23 8.7 29 10.3 29 10.5 32 9.9 32 10.0 29 9.9 6 16.6 2 10.1 4 11.0 DIVORCED 49 6.8 38 6.6 9 10.1 2 4.8 20 7.6 18 6.3 13 4.9 27 8.4 24 7.6 15 5.2 3 9.0 2 9.7 4 12.1 UNMARRIED WITH PARTNER 7 0.9 3 0.5 1 6.6 1 1.7 1 3.8 4 1.4 3 1.0 4 1.6 2 0.7 2 0.6 1 0.4 2 9.9 1 9.1 0.5 SEPARATED 5 0.7 1 0.1 1 10.2 2 1.8 2 4.6 1 0.2 1 0.3 1 0.3 1 0.2 1 0.4 1 0.3 1 3.8 2 10.4 UNSURE NO OPINION 9 1.2 4 0.7 1 1.3 3 9.1 4 1.4 3 0.9 2 0.7 7 2.0 5 1.4 2 0.7 1 4.1 1 4.0
  • 25. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 10-1 T10. For statistical purposes only, what is your race? GENDER~MARITAL AGE REPUBLICAN DEMOCRAT INDEPENDENT ----------------------------------------------------------------- ------------------------------------------------------ ------------------------------- ------------------------------- ------------------------------- TOTAL --------- MEN --------- MEN MARR -------- MEN SING --------- WOM --------- WOM MARR -------- WOM SING --------- 18-29 --------- 30-44 -------- 45-54 --------- 55-64 --------- 65+ -------- TOT REP --------- REP MEN -------- REP WOM --------- TOT DEM --------- DEM MEN -------- DEM WOM --------- TOT IND --------- IND MEN -------- IND WOM --------- TOTAL 717 100.0 337 100.0 243 100.0 88 100.0 380 100.0 239 100.0 138 100.0 36 100.0 122 100.0 136 100.0 172 100.0 244 100.0 244 100.0 121 100.0 122 100.0 265 100.0 101 100.0 164 100.0 208 100.0 115 100.0 93 100.0 WHITE 581 81.0 273 81.0 200 82.4 70 78.8 308 81.0 213 89.3 94 67.6 23 63.1 89 72.8 119 87.6 134 77.8 211 86.7 221 90.7 107 88.2 114 93.2 189 71.3 69 68.7 120 72.9 170 82.0 97 84.3 74 79.1 BLACK OR AFRICAN AMERICAN 86 12.0 38 11.4 28 11.4 11 12.1 48 12.5 12 5.2 34 24.6 7 20.0 19 15.4 6 4.7 30 17.7 23 9.3 12 5.1 7 6.0 5 4.2 61 23.0 26 25.3 35 21.6 13 6.0 6 4.9 7 7.5 OTHER 36 5.0 18 5.4 11 4.4 5 5.4 18 4.7 11 4.7 6 4.3 5 13.2 7 5.6 8 6.1 6 3.4 9 3.5 7 2.8 5 4.1 2 1.4 9 3.6 3 2.5 7 4.2 20 9.4 11 9.3 9 9.7 HISPANIC OR LATINO 14 2.0 7 2.2 4 1.7 3 3.7 7 1.8 2 0.9 5 3.6 1 3.7 7 6.1 2 1.7 2 1.1 1 0.5 3 1.4 2 1.7 1 1.2 6 2.1 4 3.5 2 1.3 5 2.5 2 1.6 3 3.7
  • 26. Michigan General Election Survey, September 14th - 15th, 2014, 717N, 3.66% MoE, Weighted Results, Magellan Strategies, 1685 Boxelder St. Suite 300, Louisville, CO 80027, 303-861-8585 Table 10-2 T10. For statistical purposes only, what is your race? RACE PETERS IMAGE LAND IMAGE US SENATE BALLOT ------------------------------------------ -------------------- -------------------- ----------------------------------------------------------------- TOTAL --------- WHIT --------- HISP -------- BLCK AA --------- OTH --------- FAV -------- UN FAV --------- FAV --------- UN FAV -------- PET ERS --------- LAND --------- FUL NER -------- WAHM HOFF --------- MAT KIN -------- UND --------- TOTAL 717 100.0 581 100.0 14 100.0 86 100.0 36 100.0 260 100.0 276 100.0 274 100.0 327 100.0 323 100.0 289 100.0 35 100.0 18 100.0 16 100.0 37 100.0 WHITE 581 81.0 581 100.0 201 77.4 228 82.6 235 85.9 256 78.5 238 73.9 261 90.2 26 74.5 14 80.7 9 57.6 32 87.4 BLACK OR AFRICAN AMERICAN 86 12.0 86 100.0 46 17.7 24 8.8 18 6.6 47 14.4 68 20.9 8 2.9 4 10.8 1 6.5 2 14.0 3 8.2 OTHER 36 5.0 36 100.0 9 3.5 17 6.3 14 5.2 18 5.6 11 3.6 13 4.5 4 12.8 1 5.3 5 28.4 1 3.8 HISPANIC OR LATINO 14 2.0 14 100.0 4 1.4 7 2.4 7 2.4 5 1.5 5 1.6 7 2.4 1 1.9 1 7.6 0.5