audio information and media

1. Media and Information Languages
Genre, Codes and
Conventions
MEDIA AND
INFORMATION
LITERACY (MIL)

2. MEDIA AND
INFORMATIO
N LITERACY
(MIL)
Mr. October C. Garay
Culabay National High
School, Philippines
TABLE OF
CONTENT:
Guide Card……………………3
L.O……………………….4
Objectives……………5-6
Activity Card…………………23
Assessment Card………...28
Enrichment Card…………34
Reference Card………..….37
Answer key…………………..41

3. Guide Card
3

4. Learning Competencies
Evaluate everyday media and information
with regard to with codes, convention and
messages in regards with audience,
producers and others stakeholders
CODE (MIL11/12MILA-IIIf-15).
4

5. Learning Objectives
define genres, codes, and conventions
(SSHS);
discuss the different types of genres and
codes in each genre (SSHS);
explain how codes and conventions are
used in constructing media messages
(SSHS);
5

6. Learning Objectives
Learners will be able to…
Identify the genre and codes used on a
television advertisement (SSHS); and
evaluate everyday media and information
with regard to codes, conventions, and
messages; in regard to the audience,
producers, and other stakeholders
CODE (MIL11/12MILA-IIIf15).
6

7. What is genre?
comes from the French word meaning 'type'
or 'class‘
can be recognized by its common set of
distinguishing features (codes and
conventions)
7

8. What are codes and
conventions?
CODES
 are systems of signs, which create meaning
CONVENTIONS
 are the generally accepted ways of doing
something
8

9. Technical Codes
 ways in which equipment is used to tell the story
(camera techniques, framing, depth of fields,
lighting and etc.)
Types of Code
Technical Symbolic Written
9

10. Video
Presentation
Technical Codes
Camera Angles with Zach King
.(2014). YouTube Channel: King Film School.
Retrieved September 14, 2016, from
https://www.youtube.com/watch?v=tD63b6Z-
Tr0
10

11. Technical
Codes
Camera
Techniques
Basic Camera
Shots
Advance Camera
Shots
Camera
Angles
Extreme Wide
Shot Wide Shot
Medium Shot
Medium Close-
up Close- up
Extreme Close-
up
Two
Shot
Cut
Away
Over the
Shoulder Point
of View
Selective Focus
Arc Shot
Eye-Level
High Angle
Low Angle
Bird's Eye
View
Worm’s Eye
View Slanted
(canted)
11

12. Video Presentation
Technical Codes
Camera Movement - Storytelling with
Cinematography
.(2015).DSLRguide .Youtube.
Retrieved Sept. 15, 2016, from
https://www.youtube.com/watch?v=J9APr
V5cYnE
12

13. Basic Camera
Movements
13

14. Basic Camera
Movements
14

15. Video Presentation
Technical Codes
Lighting with Zach King
.(2014). YouTube Channel: King Film School.
Retrieved September 14, 2016, from
https://www.youtube.com/watch?v=6W70YkNj
FKY
15

16. Symbolic Codes
 show what is beneath the surface of what we see
(objects, setting, body language, clothing, color,
etc. )
Types of Code
Technical Symbolic Written
16

17. Video Presentation
Symbolic Codes
Symbolisms in Films
.(2010).YouTube Channel: Chris Constantine.
Retrieved September 14, 2016, from
https://www.youtube.com/watch?v=WhijmmeP
lU8
17

18. Written Codes
 use of language style and textual layout
(headlines, captions, speech bubbles,
language style, etc. )
Types of Code
Technical Symbolic Written
18

19. Written
Codes
19

20. Video Presentation
Conventions
Conventions and Iconography of an Action Film
.(2015). YouTube Channel: Skyline Productions.
Retrieved September 9, 2016, from
https://www.youtube.com/watch?v=HuxNcpC9a0A&list
=PLvqJQ
QNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=
3
20

21. Video Presentation
Conventions
Cinemalaya 2016
(2016). YouTube Channel: Viral Pinoy. Retrieved
September
9, 2016, from
https://www.youtube.com/watch?v=DKKuo2kSy0M
21

22. VIDEO (TV COMMERCIAL)
ANALYSIS
Kwentong Jollibee Valentine Series:
Vow
YouTube Channel: Jollibee
Philippines Date Uploaded:
Feb 9, 2017
https://www.youtube.com/watch?v=7kAOvTFA
5rs 22

23. Activity Card
23

24. Motivation: Movie
Trailers
Rings

https://www.youtube.com/watch?v=mZBLbeDtpaE
Max Steel
 https://www.youtube.com/watch?v=Tf4sa0BVJVw
Jack Reacher
 https://www.youtube.com/watch?v=aRwrdbcAh2s
24

25. Motivation: Movie
Trailers
Central Intelligence

https://www.youtube.com/watch?v=RYW47dArUgw
Miracles from Heaven
 https://www.youtube.com/watch?v=CldGTG6iVrU
25

26. Activity Card 1
Poster Analysis
26

27. .
Board
Work
Movie Description
Rings
Max Steel
Jack Reacher .
Central Intelligence
Miracles from
Heaven
Activity Card: 2
27

28. Assessment
Card
28

29. Video Analysis
Codes and Conventions
Watch the following clips from AMC’s “The Walking
Dead”
 https://www.youtube.com/watch?v=0OO9ICQ1x9Y

https://www.youtube.com/watch?v=UkpwMKJptmg
29

30.  What codes are evident in this
scene? 30

31.  What codes were used to compliment the
brilliant acting of this actor?
31

32. Formative
Assessment
Class Discussion
 How did this scene convince the audience that it is
possible for Glenn to survive under this garbage
bin? 32

33. Formative Assessment
Class Discussion
Guide Questions
1. How did the director convince the viewers that
the two characters in the first clip was in a
dangerous situation and escaping from the
zombies was impossible?
2. How did the director use codes to make the audience
think that Glenn died in the first clip? Do you think it
was intentional in the part of the director to “suggest”
or “misled” the audience to think that Glenn died? Why
or why not?
33

34. Enrichment
Card
Give the following basic camera
shots
Give the following shot angles
34
#
#

35. 35

36. 36

37. References
Card
37

38. References Card
 MIL Curriculum Guide by DepEd
 Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
 http://media-studies.tki.org.nz/Teaching-media-
studies/Media-concepts/Codes-and-
conventions#tkibar- genre-0
 http://media-studies.tki.org.nz/Teaching-
media- studies/Media-concepts/Genre
38

39. Referenc
es

http://www.thewildclassroom.com/wildfilmschool/
gettings tarted/camerashots.html
 http://www.mediacollege.com/video/shots/
 https://www.youtube.com/user/DSLRguide
 https://www.youtube.com/user/KingFilmSchool
http://digitalwriting101.net/content/excerpt-
camera- angles-and-shooting-tips-for-
digital-storytelling/
References Card
39

40. Referenc
es

https://www.pinterest.com/pin/51045493898932420
2/

https://www.tes.com/lessons/YRVz4Xg3TxrJSQ/c
amera- movement

https://www.youtube.com/watch?v=WhijmmePlU8

https://www.youtube.com/watch?v=HuxNcpC9a0
References Card
40

41. Answer key
41

42. Answer key
42
Formative
Assessment
Class Discussion
1. The director can convince the viewer because of
the scene isolation from building walls and
perimeter fence.
2. The director use technical code to portray the scenario
and to make the story intense survival