1. Pop up Store & Retail Activations
Post Event Report
29/08/2016

2. Welcome to Nickelodeon
@ Modhesh World 2016
In the month of July we saw over 20 000 kids pass
through the Nickelodeon activation, having fun in the
various areas, with over 15 000 kids actively participating.
August was as busy with just under 14 000 kids joining in.
Nickelodeon Licence Fees: Dhs 300 000

3. ...in the beginning: Build Up

4. Staff
Beatrice Elisha Almonte Carpio
Ahmed Mundher Nasih Elaiwi
Ahmad Faiez Taher Faronieya
Alamira Dina A Ahmed Bahaa Mokhmalj
Andreia Lloven M. Dimayuga
Aisha Butti Ahmed Saeed Al Mansoori
Asma Butti Ahmed Binkhadim Almansoori
Dina Ardeshir Ghavidel
Eric Christian Herrera Pancito
Feryal Yadollah Entezari
Hames Hassan Mohyeldin Hassan
Ibtesam Gadalla Elhagadln
Issraa Mohamed Gasim AbdelWahid
Khaireia Ali Refaat ElSharkawy
Jwan Abdelmajid Mustafa Albwab
Eric Miguel Pancito
Maryam Hassan Mousa El Hila
Maryam Juma Muhamed
Muhannad Hassan Nizam
Nash Kaila Marie Suasi Laurel
Nourman Mohammad Alzoubi
Rama Zakwan Fawal
Roua Bachar Alrihani Tallaj
Rufaida Mahmoud Hamid
Sally Abdul Rahman Zarzour
Wajd Osama Methqal Abdeldayem
The staff that helped us with the activation was
The staff had to be FUN, ENERGETIC, WELL SPOKEN, INTERACTIVE

5. June 27 to July 31, 2016 Date Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues
Dora Activity 27-Jun 28-Jun 29-Jun 30-Jun 01-Jul 02-Jul 03-Jul 04-Jul 05-Jul 06-Jul 07-Jul 08-Jul 09-Jul 10-Jul 11-Jul 12-Jul
BANANA MAKING 8 8 6 9 15 13 1 6 2 5 30 5 22 20 26 3
BACKPACK COLOURING 0 0 0 1 0 2 13 8 11 9 34 0 16 0 36 8
SCAVENGER HUNT 0 0 0 0 24 35 12 3 6 3 7 36 18 8 41 20
CLOCK MAKING 0 0 4 7 8 11 1 8 15 21 32 25 22 21 35 20
RAINBOW COLOURING 0 0 2 0 2 0 3 5 0 7 7 3 0 0 14 15
MASK COLOURING 10 11 13 23 25 45 21 10 31 97 44 52 47 0 0 5
BRACLET MAKING 13
Total 18 19 25 40 74 106 51 40 65 142 154 121 125 49 152 84
MAKING NINJA MASK
BLUE 8 8 6 2 3 4 10 18 17 22 0 10 33 26 36 0
RED 4 4 6 8 16 10 8 20 27 44 0 8 23 15 39 0
PURPLE 5 4 8 7 23 18 8 33 74 0 16 36 14 22 36
Orange 5 4 5 10 6 0 10 8 0 0 0 10 17 18 7 112
Total 22 20 25 27 48 32 36 46 77 140 0 44 109 73 104 148
Ninja Training: Kids Play 15 45 49 58 37 38 25 36 54 153 160 120 99 50 92 136
Fastest: 32sec 32sec 40SEC 33SEC 27sec 26sec 35sec 31sec 32sec 36sec
mini golf 22 24 47 55 58 62 38 48 81 222 345 156 73 56 107 182
Play station 11 40 119 125 0 0 0 0 12 84 41
GIVE AWAYS LIGHTS STICK656
GIVE AWAYS LIGTHS SHADES639
Activation Report

6. Sat Sun Mon Tues Wed Thurs Fri Sat Sun
23-Jul 24-Jul 25-Jul 26-Jul 27-Jul 28-Jul 29-Jul 30-Jul 31-Jul dhs/child
31 6 11 22 17 0 0 23 10 373 4 1492
16 0 0 0 0 15 10 5 13 275 3.5 962.5
52 43 12 12 45 8 42 22 12 524 7.5 3930
21 30 16 17 13 0 0 0 0 484 6 2904
0 3 7 2 20 0 0 0 8 106 4 424
41 27 29 6 0 35 73 76 51 1124 4.5 5058
0 0 0 0 0 0 0 3 0 124 4 124
161 109 75 59 95 58 125 129 94 14894.5
7 2 0 0 0 34 9 14 13
3 3 0 0 0 25 11 12 21
15 29 0 0 0 6 0 0 0
19 9 0 0 0 20 10 11 25
44 43 0 0 0 85 30 37 59 1980 4.5 8910
162 125 149 132 122 68 203 145 148 1432
27SEC 25sec 27SEC 26sec 31sec 26sec 26sec 25sec 32sec
190 171 143 111 200 42 262 161 217 1766
61 25 40 23 49 0 0 0
36 27 39 35 43 57 44 33 50 656 10 6560
48 27 36 60 66 48 42 42 38 639 15 9585
39949.5
....Activation Report

7. August 1 to 30, 2016 s
Dora Activity 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
BANANA MAKING 9 12 8 0 27 8 0 0 0 0 2 7 6 9 14 8 2 3 11 6 0
BACKPACK COLOURING 7 0 0 0 0 10 13 7 0 0 0 0 0 24 25 3 0 0 19 0 0
SCAVENGER HUNT 4 0 0 17 9 0 5 0 5 6 10 5 15 30 45 17 32 30 24 10 18
CLOCK MAKING 0 8 16 11 9 24 11 14 8 0 0 0 0 0 0 0 0 0 0 0 0
RAINBOW COLOURING 0 0 0 0 12 0 0 0 0 0 0 0 0 9 5 3 10 3 0 13 0
MASK COLOURING 47 39 70 51 73 44 25 44 41 49 56 120 60 42 40 51 63 67 92 77 52
BRACLET MAKING 0 0 3 10 0 0 0 0 0 6 0 0 0 0 0 0 0 0 0 0 0
Total 67 59 97 89 130 86 54 65 54 61 68 132 81 114 129 82 107 103 146 106 70
MAKING NINJA MASK
BLUE 26 0 15 45 39 26 0 0 13 9 11 8 50 16 26 36 0 2 9 36 0
RED 25 11 18 47 28 35 0 5 16 18 10 9 65 13 15 39 0 14 15 40 0
PURPLE 0 0 14 18 34 20 20 2 12 14 9 7 0 2 14 22 36 19 11 28 0
Orange 21 15 9 21 39 26 0 5 7 15 8 5 44 20 18 7 112 28 16 18 0
Total 72 26 56 131 140 107 20 12 48 56 38 29 159 51 73 104 148 63 51 122 0
Ninja Training: Kids Play 139 116 156 176 196 163 80 92 121 136 147 231 196 165 153 175 186 158 300 190 107
Fastest: 28sec 29sec 32sec 28sec 30sec 28sec 29sec 31sec 30sec 30sec 28sec 25sec 25sec 27sec 27SEC 26sec 26sec 28sec 24sec 28sec 28sec
TROPHIES 3 1 1 3 2 1 5 1 1 1 2 3 3 1 1 1 2 0 0 0 0
Nickelodeon Mug 30 4 24 12 20 14 10
Crystal 5 10 4 8 7 7 2 6 2 2 5 4 5 3 1
Total give aways 3 1 1 3 2 1 10 11 5 9 9 10 5 7 33 7 31 16 25 17 11
Mini golf: Kids play 147 147 144 151 274 138 122 118 121 134 117 168 193 170 164 145 223 215 372 350 209
PLAY STATION 50 68 44 50 73 118 37 50 62 21 10 0 0 0 0 0 0 0 0 0 0
425 348 453 547 740 494 276 287 344 387 370 560 629 500 519 506 664 539 869 768 386
....Activation Report

8. 22 23 24 25 26 27 28 29 dhs/child
0 0 0 22 11 0 165 4 660
0 0 0 24 25 1 158 3.5 553
17 7 25 21 63 38 453 7.5 3397.5
0 0 0 0 0 0 101 6 606
11 0 13 13 0 0 92 4 368
65 69 32 0 0 0 1369 4.5 6160.5
0 0 0 0 0 0 19 4 76
93 76 70 80 99 39 2357 11821
4 10 0 0 11 0
10 8 0 0 10 0
18 8 0 0 9 0
15 10 50 49 0 0
47 36 50 49 30 0 1718 4.5 7731
157 92 120 178 198 39 4167
28sec 27sec 26sec 29sec 33sec 31sec
0 0 0 0 0 0 32 400 12800
18 2 10 18 15 23 200 30 6000
2 4 3 5 0 0 85 200 17000
20 6 13 23 15 23
224 193 200 301 277 235 5252
0 0 0 0 0 0 583
521 397 440 608 604 313 0 0 13494
55352
....Activation Report

9. 9970 kids came to play Mini Golf and the Dad’s had fun
showing their skills and teaching their kids.
This activity proved to be very family orientated with
all ages trying a hand at sinking the ball.
Mini Golf with
SpongeBob Square Pants and friends
for the whole family

10. TMNT Counter with Playstation
and Ninja mask making
We assisted 3715 kids
make their own TMNT masks
and 1693 people had a go
at the Play Station game.

11. TMNT Ninja Training Course
3598 kids ran the Ninja training course with records reaching
25 seconds. Most kids ran between 1 and 1 and a half minute.
All ages was welcome and was assisted depending on their ability.

12. The Dora activation was very popular with girls,
although boys seemed to love to the activities
and joined in.
Making the Dora clock was a firm favourite.
We counted 2795 kids in July and 2537 kids in
August, making Dora the 2nd most popular
Nickelodeon Activity this year.
Dora the Explorer Fun

13. Dora the Explorer Fun
Cost of Dora Activation was mostly
in the tools purchased, for the kids
make and take crafts like the Dora
Clock, Scavenger Hunt tickets and
paints and other Printed Products.

14. Nickelodeon Merchandise
Supported by 4 local companies that sell
Nickelodeon licenced products we focused
on selling 3 Ip’s
Dora the explorer
Teenage Mutant Ninja Turtle
Paw Patrol

15. Nickelodeon Sales Report

16. Characters
The Characters was really fun
and pulled a lot of kids into the area
with over 42 appearances in the Nickelodeon Activation
Cost of Characters Dhs95 000
Plus miscellaneous like, dressing and storage area,
fan, mirrors, table, chairs and music system: Dhs 5 600

17. Characters

18. Thank you
Pop up Store & Retail Activations
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