Poster Analysis
The target audience for this poster is parents who drink a lot and who may have drinking
problems, I know this because it shows a little kid drinking alcohol and on the title it says ‘Like
father…like son’ and ‘Is your drinking having an impact on your child?’. The overall key message
for this poster is to motivate people with drinking problems to find help for their child, or parents
that may think that their problems with alcohol is already effecting their child's behaviour, I know
this because the poster is in black and white and the text is being bold in red so its what your
eyes are drawn too, in the photo of the child only the bottle is in red and it is in the centre of the
poster being what the viewers see first. The red can be shown as urgency and importance to the
viewer as they would want to fix their unhealthy relationship with alcohol as soon as possible for
their child. The photo of the child holding a bottle looks a lot like a regular day for a older male
parent who drinks a lot, lying down watching something with alcohol in your hand ,usually a
bottle. This may be a wake up call for the parent to see their child in the same position they're in
and for them to see more clear the habits they may pick up from their addiction and liking to
alcohol.

Poster Analysis
The target audience for this poster could be someone who has a close
family or someone who has a family and is alcoholic or even someone
who isn’t, I know this because in this Russian poster it shows a family
photo with scissors in the shape of a vodka bottle cut out a family
member who has the physical causes of being an alcoholic. The
overall key message of this poster is that alcohol and excessively
drinking can ruin someone's life and make it lonely, drinking can make
someone lose their job, turn aggressive and have severe personality
changes, I know this because alcohol can cause severe tension
between families and relationships with other people.

Poster Analysis
The target audience for this poster is towards young adults and adults
(18-26 year olds) that may drinking a lot, I know this a lot because in
the poster is an adult looking like an zombie, which is what the effects
of alcohol can do to people if they excessively drink alcohol. The key
message is to not over drink and to not underestimate the effect of
alcohol and to show that drunk people act about like zombies, also
highlights the aggression drunk people may have, I know this because
it’s a drunk person that is made out to look like a zombie with the title
as the ‘Invasion of the mindless drunk’ which is imitating titles of
zombie films. The colour is quite dark and grungy and has a green tint
to it, the text is in a light tea/border with the smaller text being all white.
It highlights that drunk people are more likely to injure themselves and
others.