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CZEGO MARKETER MOŻE NAUCZYĆ SIĘ OD
PROGRAMISTY?
Czego marketer może nauczyć się od programisty?
AGILE TO ZDOLNOŚĆ DO TWORZENIA I REAGOWANIA
NA ZMIANY W CELU OSIĄGNIĘCIA SUKCESU W
NIEPEWNYM I ZMIENNYM OTOCZENIU
N-MIESIĘCY 1-4 TYGODNI
UNREAD (1261) UNREAD (0)
Zaufaj mi.
Jestem
SCRUM
MASTER-em
ewolucja
SOCIAL MEDIA
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
jak długo zajęło wygenerowanie
500 MLN $ ZYSKU?
60 DNI 365 DNI*
via TechCrunch & Forbes
* pierwszy raz w 138-letniej historii
ile czasu zajęło tym wynalazkom zdobycie
50 MLN UŻYTKOWNIKÓW?
75 LAT 13 LAT 4 LATA 35 DNI
via Wall Street Journal
Czego marketer może nauczyć się od programisty?
#REALTIMEMARKETING
#VIRALMARKETING
#INBOUNDMARKETING
Czego marketer może nauczyć się od programisty?
AGILE MARKETING
MANIFESTO
1. PO PIERWSZE KLIENT
2. INTERDYSCYPLINARNE ZESPOŁY
3. DZIAŁANIE JEST LEPSZE OD BRAKU DZIAŁANIA
4. TWÓRZ, MIERZ I UCZ SIĘ
#1 PO PIERWSZE
KLIENT
#1 NARZĘDZIA: MAPA EMPATII
CO MYŚLI?
CO WIDZI?
CO
SŁYSZY?
CO ROBI?
#1 NARZĘDZIA: PERSONA
ANDRZEJ
PRZEDSIĘBIORCZY
Czego marketer może nauczyć się od programisty?
#2 INTERDYSCYPLINARNE
ZESPOŁY
#2 ORGANIZACJA PRACY: DAILY
15 MINUT 3 PYTANIACODZIENNIE
#2 ORGANIZACJA PRACY: KANBAN
TO DO IN PROGRESS BLOCK REVIEW DONE
#3 DZIAŁANIE JEST LEPSZE OD
BRAKU DZIAŁANIA
The Art of Maximizing Work Not Done
#3 ½ NARZĘDZIE: USER STORY
JAKO
____________________________
CHCIAŁBYM
_____________________
ŻEBY
#3 ½ NARZĘDZIE: USER STORY
JAKO UCZESTNIK/CZKA DIGITALKOD
CHCIAŁBYM/ŁABYM POZNAĆ IDEĘ AGILE MARKETINGU
ŻEBY WYKORZYSTAĆ JĄ DO ROZWOJU SWOJEGO
BIZNESU
UCZ SIĘ
TWÓRZ
MIERZ
Czego marketer może nauczyć się od programisty?
#4 RETROSPEKTYWA
STOP!
JAK TO
ZMIENIĆ?
START!
A BAD EXPERIENCE IN
TECH SUPPORT / MARKETING/ SALES
CAN MAKE A GREAT PRODUCT
A BAD EXPERIENCE FOR USER
@BIEGAJEWSKI
MACIEJ BIEGAJEWSKI
MACIEJ@BIEGAJEWSKI.CO
M
PRZECZYTAJ WIĘCEJ O AGILE MARKETINGU NA MOIM
BLOGU

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Czego marketer może nauczyć się od programisty?

Notas do Editor

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