Sitting on the deck, I visualise Switzerland as a brand. What would its
brand values be like? “Security, exactness, reliability, high quality would
certainly feature on the list,” I enumerate out loud.
“just checking.” “Okay, let’s see, Switzerland is of course famous for
its top brand watches, financial services and its favourable climate for
Geneva - "Crossing the lake" - CoolTravel - around the world - Storytelling Expedition Around the World.