1.
I’m getting more and more interested in the diversity and inclusion subject. Although I’m a white male, D&I it doesn’t
always has to do with skin colour or gender. An often-overlooked aspect of the topic is cognitive diversity.
Companies produce the best results and are better able to innovate when their team members don't all think, process
information or see the world in the same way.
Divers teams make better decisions. Leaders who innovate and make an impact seek out those who don’t share their
opinions.
Research shows that the kinds of diversity we most commonly think of - rage, gender, age - had no correlation to a
team's results. What did make a difference was whether the team members had different perspectives and different
ways of processing information.
What does it mean cognitive diversity?
When we recruit, we look for people like us. It's important to address this bias when it comes to factors like race,
gender and age. But you should also be aware of favouring people who think like you do as well.
Maarten Schäfer
Author - Public Speaker - Founder CoolBrands