The video of the workshop can be found at http://goo.gl/1oUKzz Learn from Google Analytics certified training partners on how to interpret the vast amount of data you can collect from your websites and turn them into a list of actionable items. Takeaway: -Learn how to get actionable insights from the analytics reports -How to set up Google Analytics for e-commerce websites -How to measure business outcomes -Learn techniques that can improve your AdWords campaigns or any other marketing campaigns you are running The MSA Launch (http://bit.ly/1yhQPZV) is a 5-day event aiming to provide an introduction to MaGIC Academy. It is presented as a condensed version of how MaGIC Academy is going to contribute to you and the startup community. You will be able to experience a series of workshops, skill and sharing knowledge opportunity, and mentoring with our selected network of mentors. Website : www.mymagic.my Facebook : https://www.facebook.com/magic.cyberjaya Twitter : https://twitter.com/magiccyberjaya Youtube : http://goo.gl/HvrRLa SlideShare : http://slidesha.re/1BfSncP Email : enquiries@mymagic.my

1. Presentation!
October 2014
Persuasion Technologies Sdn Bhd!
Contact:
Mr. Chu Tzu Ming
Ms. Sue Khoo
A: 50M-3 & 50N-3 Kelana Mall, Jalan SS 6/14, 47301 Petaling Jaya, Malaysia
W: http://impersuasion.com/
T: +60126817759
E: suleng@impersuasion.com
SINGAPORE:
Persuasion Technologies Pte Ltd
188 Keng Lee Road #2-02 Rochelle at Newton Singapore
308414
VIETNAM:
602/51A Dien Bien Phu, Ward 22,
Binh Thanh District, Ho Chi Minh City

2. Our Mission
“Activating Offline, Acquiring and Driving Returning
Customers Through Online Media Channels ”

3. WHO WE ARE
Persuasion Technologies was founded on 2009. One of 2 Malaysian companies
who are Google Analytics Certified Partners.
Ø We consistently increase sales and client leads by over 20% after our
implementations.
Ø Our team has been appointed as Google regional trainers
Ø Our skill sets cover Google Analytics & Adwords, online media buying and
statistical analysis
Why us? Our aim is to assist our customers in increasing their online transactions
by collecting meaningful and actionable data that will result in revenue
generation.
Why you? Our customers want to know how to reach and convert potential buyers
located regionally or globally and also how to increase repeat sales from big
spenders. If that is YOU, we’d love to hear from you.
*Subject to terms and conditions

4. 40 People Across Malaysia And Vietnam
Chu Tzu Ming
v Founder, Director of Product Development And Analytics
v Top tier consulting experience Deloitte Consulting, A.T Kearney
v Partner/CEO Venture Capital firm in Asia, Invested and IPO companies in London
Stock Exchange
v Adwords Certification Trainer SEA, Google Analytics Certified Individual, Google
Classroom Trainer Analytics, Adwords Google
v Founder Institute KL, Director
v MBA, UNSW, Exeter University
CK Wong
v Director Of Search
v PPC, SEO expert, Google Adwords and Analytics certified
v Adwords Certification Trainer across SEA
v MBA, University of Kent (Bsc)
Jason Khaw
v Director eCommerce and Operations
v Google Adwords Certified Partner
v Buyer at tesco Malaysia,
v Bsc in Business Sheffield Hallam University

5. SELECTED CLIENT LIST
We focus on eCommerce Analytics
eCommerce
Hotels
Education
Non Profit
Brands

6. Retention And Ecommerce
Source:i-buy roadshop presentation
Relative high social media penetration and retail sales market

7. Characteristics
• Mobile is main source of
Internet access
• Purchases expected to be
about 40-50% from mobile in
2014
• 35% now smartphones
• Most prefer to shop at night
• Payment by credit card and
bank transfer

8. What is your AARRR?
Acquisition
Activation/Action
Retention
Referral
Revenue
How do people find you?
What do you want people to do?
How do you get people interested?
How do you get people to tell others?
How does the business come in?
Source: Dave McClure – Startup Metrics for Pirates

9. Funnel – Drive New Users, Collect, Remarket
Touch Point
1st Time Visits Returning Path
Repeat Visits
Search Ads Display Ads/
Forum/Display
Remarketing
Landing Page
“Headline”
Benefits
• Faster
• Better
• Cheaper
Call to Action
Name
Email
Search
Remarketing
Frequency of remarketing offers is crucial!

10. What Is Important?
1. Annual Revenue
– Price X Qty [Frequency X No Of Customers] X 12
months
2. Where are my customers?
3. What is my Funnel?
4. What is the Customer Lifetime Value?
5.What is the target margin per customer?
6. What is the cost per customer acquisition?
7. What is the hit rate? (Conversion rate)
8. Every customer is different (Personalization)

11. It’s Free? - How can I sign up?

12. Key Google Analytics Features
1. Goals
2. Ecommerce tracking (Enhanced is good!)
3. Multi channel funnels
4. Segments + Standard Reports
– Segments by Converters/purchasers, Non-
Converters
• Reports -In-Page Analytics
• Reports – Sources
5. Use Google Tag Manager
– (eCommerce, Event tracking)

13. Setting Up Ecommerce Tracking

14. Set-Up Site Search

15. Key Metrics
1. Returning Visitors %
2. Returning Visitors % by Source
3. Returning Customers % Of Revenue (Non
GA)
4. Conversion Rate by Source
5. Median Revenue Per Customer 12 months
6. Frequency of Purchase Per Customer (Non
GA)

16. Returning Customers Are Key
Returning customer base growth will be important – 69% of
revenue

17. How Do People Come Back To Buy?
Common mechanisms include remarketing, email remarketing, FB custom
audiences.

18. Comparable - Sign Ups – Funnel Sources
Display and Facebook Drove email sign ups with a pop up on an ecommerce site. The
only caveat is you need a good offer for the sign up (pop up or landing page) else
conversions will be low. In our case, we didn’t have the pop-up until only a 7 days ago.

19. Comparable - Data - Transactions
Closers are Emails, Display Remarketing for this ecommerce site selling fashion apparel.

20. E-Commerce Tracking - Track
Transaction Data
Sales Aug – RM64,610, 153 Transactions
Sales Sept - RM45,690, 169 Transactions

21. Goals - Adding To Cart
Drop off from payment method to success – 60%
Facebook Campaigns

22. MCF - Assisted Conversions
Facebook Campaigns
Facebook and Display Remarketing help with assists!
Referrals are suspected to be FB Related campaigns

23. Channels That Work
Acquisition
Facebook
Paid Search
Instagram
Assists
Remarketing (FB/Adwords)
Paid Search (Branded)
Emails
Closers
Emails
Paid Search
Facebook
Others (Cart Abandonment)

24. Segment!

25. Top Campaigns
Top Sources
Google Search/Display
Emails
Facebook

26. CONTACT
Mr. Chu Tzu Ming
Director
Ms Sue Khoo
Business Development Manager
M: +60126817759
E: suleng@impersuasion.com