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BrightonSEO 2013: Propellernet

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"Bandwagonesque" - Do we deserve to be on the content bus/train/plane? Here's Stefan Hull & Mark Henshall's (Propellernet) deck from Brighton SEO 2013 on the importance of putting the customer first and why Content needs to be integrated with SEO.

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One piece of advice I give to SEO masters is, don't chase after Google's algorithm; chase after your best interpretation of what users want, because that's what Google's chasing after. Matt Cutts (Google) (2011)
If you offer long-lasting, unique and compelling content - something that lets your expertise shine - people will want to recommend it to others
Listen to the questions people are asking and use this insight to create relevant and recommendable content ideas that influencers will engage with (and which you can encourage them to engage with) so that everyone is inspired to search and share, which will deliver a positive business impact.
BrightonSEO 2013: Propellernet
BrightonSEO 2013: Propellernet
BrightonSEO 2013: Propellernet
BrightonSEO 2013: Propellernet
BrightonSEO 2013: Propellernet
BrightonSEO 2013: Propellernet
BrightonSEO 2013: Propellernet
BrightonSEO 2013: Propellernet
BrightonSEO 2013: Propellernet
BrightonSEO 2013: Propellernet

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BrightonSEO 2013: Propellernet

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  • 14. One piece of advice I give to SEO masters is, don't chase after Google's algorithm; chase after your best interpretation of what users want, because that's what Google's chasing after. Matt Cutts (Google) (2011)
  • 15. If you offer long-lasting, unique and compelling content - something that lets your expertise shine - people will want to recommend it to others
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  • 27. Listen to the questions people are asking and use this insight to create relevant and recommendable content ideas that influencers will engage with (and which you can encourage them to engage with) so that everyone is inspired to search and share, which will deliver a positive business impact.