This document discusses non-profit organizations in the performing arts sector. It explains that most art music organizations cannot be economically viable through revenue alone and rely on government funding, corporate giving, and private donors for support. It also outlines some of the key ways non-profits in the performing arts generate income, such as through ticket and membership sales, fundraising, and employing marketing tactics to appeal to new audiences. Finally, it provides examples of cross-over successes and lists several resources for further information about non-profit performing arts administration.