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Who is the creator?
2011 When
The Inspiration for Lean Startup
What
Reduce costs of a startup
Commercialisation risk
Waste of resources
Likelihood to succeed in the
market
Why Lean Startup?
Where can Lean Startup be used?
...
Basics of Lean Startup
How
Hypotheses/Assumptions
Nothing is Real
Until your market tells you it’s real
Experiments/Rapid Prototyping
 A version or representation of your product/service
that enables you to gather the most learning to move
you towards your product/market fit with the least
effort.
 An MVP can be anything...your imagination is the only
limit
Another name for a crap product/service
Minimum Viable Product (MVP)
Measure / Find your market fit
Measure / Data
• Actionable
• Accessible
• Auditable
Good metric
Learning
 Who  Eric Ries
 When  2011
 What  Lean, Customer Development, Agile, etc.
 Why  Help entrepreneurs be successful
 Where  Everywhere
 How  Build – Measure - Learn
Recap of Lean Startup 101
 The book
 Lean Startup website
 Eric Ries’ blog
References
Lean Startup 101

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