My presentation on conducting site audits in 10 minutes from SearchLondon

1. SITE AUDITS IN TEN MINUTES
Jon Quinton, Senior SEO Consultant, SEOgadget

2. AKA – DISCOVERING WHAT YOU’RE
DEALING WITH…

3. WEAPONS PLUGINS OF CHOICE

4. • Ayima Redirect Path – checks and displays http headers and
redirect chains
http://www.ayima.com/seo-knowledge/redirect-checker.html
• Web Developer Toolbar – a MUST have!
https://addons.mozilla.org/en-US/firefox/addon/web-developer/
• MozBar – does allsorts; useful links to tools such as WHOIS
http://www.seomoz.org/seo-toolbar
• LinkChecker – scans for broken links
• https://addons.mozilla.org/en-us/firefox/addon/linkchecker/

5. REACHING 1ST BASE
-BUILTWITH.COM

6. -Server Information?
-Analytics?
-Language?

7. Lowercase – (200)
Uppercase – (200)
Remove www – (nothing)

8. STEP TWO – CHECKING INSTRUCTIONS
-ROBOTS.TXT
-XML SITEMAPS

9. -Import sitemap into
Excel
-Get a quick URL count
-Check for 404s,
redirects etc

10. Are there any obvious errors
with robots directives?

11. http://www.guildford.gov.uk/events?aday=5&amonth=1&ayear=2013#calendar
Check how URL parameters
are being handled. Are they
being indexed?

12. STEP 3 – TURN OFF STYLING
-CSS
-JAVASCRIPT
-CACHE

13. Check the following:
-Links
-Content
-Positioning

14. STEP 4 – INDEXATION
-ADVANCED OPERATORS

15. Indexed pages vs.
pages included in
sitemap

16. Are URL parameters
being indexed?

17. Duplicate Content –
External Domains

18. Checking for
keyword
cannibalisation

19. THANK YOU
Jon Quinton, SEOgadget
Blog: seogadget.co.uk
Email: jon@seogadget.co.uk