My presentation from A4Uexpo in Amsterdam, 2013

1. Jon Quinton
Senior SEO Consultant, SEOgadget
@jonquinton1

2. What do site
owners need to
know and do?

6. 1.
Understanding
the Landscape

7. http://mozcast.com/

9. http://moz.com/google-
algorithm-change

11. https://chrome.google.com/webstore/detail/c
hartelligence/

13. 2. Be the first to
know

14. http://www.advancedwebranking.com
http://www.trustedproxies.com/

17. 3. Identify and
watch
competitors

18. http://blog.searchmetrics.com/us/2013/05/23/
google-penguin-update-2-0-loser-analysis/
http://www.linkresearchtools.com/case-
studies/

20. Penguin 2.0

21. -14
-9
+3

22. 4.Always ask
‘why’

26. http://www.opensiteexplorer.org/

29. 5. Prepare
some resource

36. 6. Keep
detailed
records

39. 7. Learn to
analyse data

42. http://www.dslreports.com/forum/r21961683-Excel-
Trying-to-break-down-an-IP-address-into-its-octets-in-E

44. The same
goes for on-site
data too…

47. 8. Building your
own easy
reports

48. http://seogadget.com/majestic-
added-links-api-extension/

53. makes no warranties, express, implied or statutory, as to the information in this presentation.
jon@seogadget.com