The already live Penguin 2.0 update from Google tightens the Penguin web spam algorithm even more for providing high quality and most relevant search results to the users. To cope up with these drastic changes, it is required to re-define existing Search Engine Optimization (SEO) practices.

1. Penguin 2.0
and its Impact on SEO
Now that Penguin 2.0 has been rolled out, online marketers are keenly analyzing its
impact on search engine optimization (SEO) tactics. Penguin 2.0 features a
completely new generation of algorithms, goes much deeper than former updates
and impacts even smaller areas quite significantly. The main aim of this update is to
penalize websites that resort to black hat SEO techniques and ensure that only high
value websites achieve top search results rankings. Penguin 2.0 is estimated to have
affected around 2.3% of English US search results.
Matt Cutts mentions four main issues that Penguin 2.0 will tackle:
Content
Similar to earlier algorithmic updates, Penguin 2.0 emphasizes the importance of
quality content. Matt Cutts says that if you have high quality content, then there’s no
reason to worry about the different changes that the new algorithm has brought
about. Ensuring you have original, informative website content, articles, blogs,

2. product descriptions and press releases are necessary to enhance your search engine
result page ranking (SERP). So what this update prompts is the development of a
content strategy for both on-site and off-site optimization.
Industry Authority
The new update has the ability to detect authority in the specific area. So if you are a
physician with authority in your space, your website would rank higher in SERPs.
Google’s search engine algorithms will favor your website if it provides visitors with
information on their issues, attracts links from other authoritative sites or publishers,
gets a lot of attention on social networking sites like Google Plus, and has an ethical
way of converting traffic to sales. Conventionally spammy sites will be automatically
demoted.
Author Rank
Google created Author Rank to identify and trace the identity of genuine authors
across the web. What you need to do is set up a Google+ account and have
authorship markup implemented. Participation in Google+ allows Google to
evaluate and rank you based on the content you are sharing, your audience size
and quality, the number of +1s, and so on.
Rich Snippets
Snippets help users to recognize whether the search result from a particular
website is relevant to their search. Your Google ranking depends on rich snippets
in its search results. Gain more authority with an author rich snippet that allows
your name and picture to come up along in search results related to your content.
These factors need to be considered seriously while optimizing your content for
Penguin 2.0.

3. Advertorials
Google has enforced stronger measures to tackle advertorials that violate its quality
guidelines. Penguin 2.0 will target any site that pays for coverage or advertisements.
These advertorials will not flow PageRank. This simply means that you cannot
improve your ranking by purchasing authority. This could seem a threat to link
building for search engine optimization. But, the fact is that the new algorithmic
update supports natural link building.
Link Profile
Clean up your link profile if you don’t want to be hit by Penguin 2.0.
Link Relevancy
Link Velocity
Accumulating links from sites that are
not related to your industry will affect
your rankings in a Penguin 2.0
environment.
Penguin 2.0 penalizes link
spammers. Keep an eye on the
rate at which your website
acquires links.
Link Value
Links from bad neighborhoods that use
unethical techniques can will negatively impact
your website’s ranking. Reliable guest blogging
can ensure that the links are acquired from
reputable sites. Publishing original content with
your link in it is a high value backlink.
Build the Right SEO Strategy
Google is also planning a variety of additional quality signals for sites that close to
border zone of being affected by the Panda algorithm. This is expected to soften the
effects for sites with some quality that were previously affected, says Cutts.

4. Penguin 2.0 update has given a new meaning to search engine optimization though
Cutts has made it clear that the new algorithmic change targets web spam, and not
SEO. However, the right search engine optimization strategy can help your website
Consult a professional SEO company for a customized SEO package that can
boost your natural search engine ranking in the face of these changing algorithms.
MOS SEO Services
Search Engine Optimization Company
Tulsa, Oklahoma.
Call Now: - 1-800-670-2809
Website: - www.viralseoservices.com