World Football Forum partnership opportunities

1. 13-14 November 2014
FORUM | MOSCOW

2. FORUM | MOSCOW
UNIQUE EVENT FOR RUSSIA AND THE WORLD
In 2014, the second edition of this event - the World Football
Forum - will take place in Moscow, once again bringing together
leading figures from football across the globe in a country that
will become the centre of the football world, right up to the 2018
FIFA World Cup™.
When the final whistle is blown at the
Maracana Stadium in Rio de Janeiro,
Brazil on 13 July 2014, all eyes will
turn to Russia as the host of the 2018
FIFA World Cup™. Russia has now
four years to finalise and perfect its
organisation of the biggest single sport
event in the world.
Host Cities from Russia’s European
border to the Urals will prepare to
welcome and host the world and the
whole football family.
In 2011, Eventica introduced a first to
Russia: Inside World Football Moscow
Forum - a high profile international
conference focusing on the
financial, business and participation
opportunities in Russian football.

3. FORUM | MOSCOW
The FIFA World Cup™ is a
massive industry in its own
right. Global sport’s most
popular spectacle is watched
by billions of people, and the
opportunity to host it carries
substantial economic, political
and also symbolic rewards.
In Russia, where the FIFA
World Cup™ will take place
for the first time in 2018, it is
already playing a vital role in
jumpstarting a wide range of
existing modernisation plans,
with a dramatic overhaul of
the country’s infrastructure.
The recent success of the
Sochi 2014 Winter Olympics
has proved that Russia
has the capacity to stage a
global scale event. However,
managing the size and
complexity of this historic
event will require the kind of
close dialogue with leading
industry specialists that only
a major international b2b
conference can provide.
The World Football Forum,
which will take place annually
in Russia in the run-up to
2018, offers just such a
platform.
AN EVENT OF GLOBAL SCALE

4. FORUM | MOSCOW
THE ROAD TO 2018
Moscow (Luzhniki and Spartak Stadiums), Saint Petersburg,
Kaliningrad, Sochi, Rostov-on-Don, Ekaterinburg, Kazan, Samara,
Nizhny Novgorod, Volgograd and Saransk.
Preparing for 2018 will require
more than the construction of new
stadiums and the refurbishment of
existing ones: also underway is the
wholesale redevelopment of local
infrastructure in the host cities,
including the transport network,
hotel accommodation and other vital
services, as part of a massive multi-
billion dollar investment programme.
There will be numerous other demands
as well, from raising sponsorship
revenue to developing a far-reaching
legacy strategy.
A total of 1070 infrastructure
projects have already been identified
in the 11 Host Cities:

5. FORUM | MOSCOW
THE ROAD TO 2018
Stadia Budget:
620 billion rubles ($17.1 billion)
Transport:
300 to 400 km/h high speed services
on dedicated lines from Moscow to St
Petersburg and from Moscow to Nizhny
Novgorod and Kazan, with a possible
extension to Yekaterinburg.
Training grounds:
Around $34 million will be spent on training
grounds for the 2018 FIFA World Cup™.
Infrastructure:
A programme consisting of some 292
facilities including 12 stadiums, 113
training sites, 62 hotels, 11 airports,
communal and transport infrastructure,
electricity, IT and communications
infrastructure.
Total: RUB 917 billion (USD
$29 billion)

6. FORUM | MOSCOW
THE PROGRAMME
The agenda for the World Football
Forum will have lots to offer all
stakeholders and players in the
football industry. It will give suppliers
and service providers a much deeper
understanding of the opportunities
available in the run-up to 2018, and
valuable insight on how to approach
doing business in Russia.
A key feature for the 2014
programme will be a focus
on the eleven confirmed
Host Cities staging matches
in 2018.
From Kaliningrad in the west
to Ekaterinburg in the east,
each city will be represented
at the World Football Forum
laying out their vision
for the World Cup and
identifying opportunities
for collaboration with
international specialists.

7. FORUM | MOSCOW
World Football Forum will bring
together decision-makers in world
football including LOC Russia 2018,
the Football Union of Russia, FIFA
and other leading stakeholders in the
football industry.
Participation is a must for:
• Professional service providers
• Infrastructure specialists
• Construction/engineering consultants
• Contractors and suppliers
• Sports marketing experts
• Corporate sponsorship directors
• Commercial directors of football clubs
• TV, print and digital media
• Sports journalists and commentators
• Hotel & accommodation providers
• Security experts
WHO SHOULD ATTEND

8. FORUM | MOSCOW
THE VENUE: Ritz-Carlton Moscow is
located in the heart of the Russian
capital, just a few minutes walk from
Red Square and the Kremlin walls. With
state-of-the-art conference facilities,
the Ritz-Carlton provides an ideal,
5-star home for the World Football
Forum Moscow.
THE VENUE

9. FORUM | MOSCOW
INSIDE WORLD FOOTBALL MOSCOW FORUM 2011
The first ever Inside World
Football Moscow Forum
attracted over 500 delegates
from Russia and around the
world, with an exhaustive
programme that explored the
initial preparations for the 2018
FIFA World Cup™ on many
different levels.
The Forum was supported
by MegaFon, IMG, Populous,
Wembley Stadium Consultancy,
Adidas and a number of other
well known industry names.
SPEAKERS INCLUDED:
• Jerome Valcke, Secretary
General, FIFA
• Walter Gagg, Director, FIFA
• Alexey Sorokin, CEO, Russia
2018 World Cup Local Organising
Committee
• Nic Coward, General Secretary,
English Premier League
• Sergei Cheban, Executive
Director, Russian Premier League
• Donna Cullen, Executive
Director of Tottenham Hotspur FC
• Evgeny Giner, President, CSKA
Football Club
• David Thomson, Group Events
Director, Wembley Stadium
• John Barrow, Senior Principal,
Populous
• Diarmuid Crowley, Senior Vice
President, IMG

10. FORUM | MOSCOW
“….an excellent event.”
Diarmuid Crowley, IMG
“The best organised conference I ever
attended.”
Szymon Konop, PL.2012
“Thank you for your hospitality;
the welcome from you and your team was
very generous.”
Nic Coward, English Premier League
“Congratulations on carrying out such a
successful and interesting event”
Jeffery McMillan, PwC
“It was a well organised conference
and as a representative of BTD, I
had the opportunity to speak with
interesting people.”
Stefan Schaale
BTD International Consulting AG
“Mr Shishkarev was highly impressed
by the Forum and its participants…we
would be very pleased to work with
you again in the future.”
Ksenia Kostina, Adviser to Russian
Duma Deputy Sergei Shishkarev
WHAT THEY SAY

11. FORUM | MOSCOW
ABOUT THE ORGANISERS
The World Football Forum
is hosted by Eventica
Sport – a specialist division
of leading international
strategic communications
company, Eventica
Communications, which
has extensive experience
in event organisation and
management, PR and many
other related activities.
The World Football Forum
is the latest in a series of
initiatives from Eventica
Sport. The company played
a supporting role in the
successful Russia 2018
Bid Campaign, organises
the Global Sports Industry
Congress in London and
project managed the official
Russian ‘houses’ in London
during the 2012 Olympic
Games. More recently,
Eventica Sport has delivered
high profile projects at The
Sochi Winter Olympics, and
is the organiser of House of
Russia in Rio de Janeiro – the
official Russian hospitality
hub during the 2014 FIFA
World Cup™ in Brazil.
http://www.eventica.co.uk

12. FORUM | MOSCOW
HOW TO SPONSOR THE FORUM
Companies can choose from two-tiers
of sponsorship: Platinum and Gold.
Both encompassing a wide range
of opportunities for the company to
involve itself in various features of the
forum from the Welcome Reception,
Coffee Breaks, Meeting/VIP Lounges,
Panel Discussions, Gala Dinner and
many more.

13. FORUM | MOSCOW
PLATINUM
• Total package price: EUR 90,000.
• This tier is limited to a maximum of 4
partners.
• Each Platinum Partner will be entitled
to industry sector exclusivity.
• Platinum Partners will be associated
with all aspects of the programme
with maximum branding opportunities,
becoming virtual co-organisers.
HOW TO SPONSOR THE FORUM: Platinum and Gold
sponsorship
GOLD
• Total package price: EUR 50,000.
• Gold Partners will be entitled to broad
exposure across the event and to lead
the agenda on questions related to
respective industry sectors.

14. FORUM | MOSCOW
Those companies that choose
Platinum Sponsorship will have
a very exclusive role, working
closely with the organisers
every step of the way. This
option is open to a select
degree of companies looking
for maximum exposure at the
event.
Platinum Sponsorship offers the
company exclusive rights to be
involved in various aspects of
the forum and its literature.
It includes placement of
corporate logo as follows:
• On official event web page.
• In pre-event newspaper and
magazine advertising.
• On conference screen and
signage at venue.
• On cover of delegate pack at
venue.
• On all banners and passes
for all features of the event
(Meeting/VIP lounge, Reception
evening, Gala evening).
Other exposure includes but is
not limited to:
• Opportunity to place company
profile in delegate packs.
• 5 complimentary delegate
passes.
• Premium space for exhibiting
at venue.
• Arrangement of interviews
with TV, radio and print media.
HOW TO SPONSOR THE FORUM: Platinum sponsorship

15. FORUM | MOSCOW
The Platinum package allows
the exclusive rights to work
alongside the organisers in
setting the programme agenda,
as well as the opportunity to be
involved in the other features
of WFF Moscow.
Programme Agenda
This option is ideal for
companies looking to set up
a question to be discussed so
as to expose their expertise
in their field or to be closely
identified with a particular
question.
• Opportunity to cooperate
in creating session topic &
content.
• Opportunity to assist in
compilation of speakers’ list.
• Opportunity to put forward a
speaker for a panel discussion
or to give a presentation.
Welcome Reception
• Opportunity to give welcome
speech to Reception guests.
• Company product placement
or literature in the lounge.
Coffee Breaks & Lunches
• Company product placement
or literature in the lounge.
HOW TO SPONSOR THE FORUM: Platinum Sponsorship of
Programme Events

16. FORUM | MOSCOW
HOW TO SPONSOR THE FORUM: Platinum Sponsorship of
Programme Events
Meeting/VIP Areas
This area will offer speakers
and other key VIPs a refuge
away from the busier parts of
the conference. The sponsoring
company will have an
opportunity to reach a small and
exclusive audience, in relaxed
surroundings.
• Company product placement or
literature in the lounge.
• Allocation of passes to Lounge
for company clients.
• Space for stand at pre-drinks
reception.
• 3 complimentary delegate
places.
The Gala Dinner
The Gala Dinner will bring
together key Forum participants
in an exclusive setting, and is
an ideal opportunity for any
organisation looking to reach a
select audience.
• Opportunity to make welcome
speech to guests.
• Logo to appear on plasma
screens during dinner.
• Premium table for 10 guests.

17. FORUM | MOSCOW
HOW TO SPONSOR THE FORUM: Gold Sponsorship
The Gold package allows for the
company to be involved in many
aspects of the WFF Moscow 2014. This
package is ideal for those companies
looking for exposure in the majority of
space that the forum has to offer.
It includes placement of corporate logo
as follows:
• On official event web page.
• In pre-event newspaper and
magazine advertising.
• On cover of delegate pack at venue.
Other exposure includes:
• Opportunity to place company profile
in delegate packs.
• 2 complimentary delegate passes.
• Premium space for exhibiting at
venue.

18. FORUM | MOSCOW
HOW TO SPONSOR THE FORUM: Gold Sponsorship of
Programme Events
The Gold package allows the company
to have a speaker or delegate as part
of a particular question or discussion
which is set out in the programme. It
also provides the opportunity to be
involved in some other features of WFF
Moscow.
Speaker for question or discussion at
conference
Option is ideal for companies looking
to show their expertise in relation to a
question or a discussion set out in the
programme.
• Opportunity to put forward a speaker
to take part in discussion or to give
presentation.

19. FORUM | MOSCOW
HOW TO SPONSOR THE FORUM: Gold Sponsorship of
Programme Events
Welcome Reception
• Company product placement
or literature in the lounge.
Coffee Breaks & Lunches
• Company product placement
or literature in the lounge.
Meeting/VIP Areas
This area will offer speakers
and other key VIPs a refuge
away from the busier parts
of the conference. The
sponsoring company will
have an opportunity to
reach a small and exclusive
audience, in relaxed
surroundings.
• Company product placement
or literature in the lounge.
• Allocation of passes to
Lounge for company clients.
The Gala Dinner
The Gala Dinner will bring
together key Forum
participants in an exclusive
setting, and is an ideal
opportunity for any
organisation looking to reach
a select audience.
• 5 guest invitations.
• Space for stand at pre-
drinks reception.

20. London:
3 Quayside Lodge
William Morris Way
London SW6 2UZ
United Kingdom
T: +44 (0)20 7183 2560
Moscow:
Business centre Noev Kovcheg
A4 Podkopaevskiy pereulok
109028, Moscow, Russia
T: +7 495 995 07 41
www.eventica.co.uk
info@eventica.co.uk