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Revenue Based Financing: An Alternative to Traditional Funding
By Terrence Ammons, Partner, Porter Keadle Moore, LLP



During the course of assisting a financial technology client with raising growth capital, we were
introduced to a unique method of financing that many businesses in the technology space have
never heard of before: “Revenue Based Financing.”

In revenue based financing, the investor, or lender, provides funds to an organization and is
repaid not based on a level dollar amount or an eventual sell of the business, but based on a
small percentage of monthly revenue. Revenue based financing works well when a company
desires to continue to operate as an independent business or where a sale with a large cash
payout is not likely or desired. Naturally, the business needs to be generating some level of
revenue, but it allows for fluctuations in sales and in essence, turns loan repayment from a fixed
expense into a variable expense.

This type of financing is best considered by companies when there is a lack of hard assets that
can be used for collateral. It also works well for companies with seasonal or unpredictable
revenue streams. For entrepreneurs, revenue based loans are typically structured in a way that
eliminates dilution and control issues for the founders and there is generally not a board seat for
the lender or investor. The investment usually does not require a valuation of the business or
personal guarantees from the owners. Revenue based financing is a viable option for
organizations that have operated without outside funding and allows for companies to grow
without the need to create an exit strategy – which benefits investors as well. The typical
payback for these loans is three to five times the investment but, because a large exit is not
needed, there is less pressure on the company to hit a home run.

Revenue based financing is not a fit for all organizations; however, it is an alternative that
technology entrepreneurs should definitely consider. Please feel free to contact Arvil Stanford at
Porter Keadle Moore, LLP if you are interested in learning more about revenue based financing.


                                                                            Contact Information
                                                                                 Arvil R. Stanford
                                                                            astandford@pkm.com
                                                                                    404.420.5796

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2011 Revenue Based Financing

  • 1. Revenue Based Financing: An Alternative to Traditional Funding By Terrence Ammons, Partner, Porter Keadle Moore, LLP During the course of assisting a financial technology client with raising growth capital, we were introduced to a unique method of financing that many businesses in the technology space have never heard of before: “Revenue Based Financing.” In revenue based financing, the investor, or lender, provides funds to an organization and is repaid not based on a level dollar amount or an eventual sell of the business, but based on a small percentage of monthly revenue. Revenue based financing works well when a company desires to continue to operate as an independent business or where a sale with a large cash payout is not likely or desired. Naturally, the business needs to be generating some level of revenue, but it allows for fluctuations in sales and in essence, turns loan repayment from a fixed expense into a variable expense. This type of financing is best considered by companies when there is a lack of hard assets that can be used for collateral. It also works well for companies with seasonal or unpredictable revenue streams. For entrepreneurs, revenue based loans are typically structured in a way that eliminates dilution and control issues for the founders and there is generally not a board seat for the lender or investor. The investment usually does not require a valuation of the business or personal guarantees from the owners. Revenue based financing is a viable option for organizations that have operated without outside funding and allows for companies to grow without the need to create an exit strategy – which benefits investors as well. The typical payback for these loans is three to five times the investment but, because a large exit is not needed, there is less pressure on the company to hit a home run. Revenue based financing is not a fit for all organizations; however, it is an alternative that technology entrepreneurs should definitely consider. Please feel free to contact Arvil Stanford at Porter Keadle Moore, LLP if you are interested in learning more about revenue based financing. Contact Information Arvil R. Stanford astandford@pkm.com 404.420.5796