The document discusses marketing strategies for law firms. It defines marketing and outlines various tactics firms can use including developing relationships, differentiating themselves, creating marketing plans, using tools like CRM and understanding sales cycles. Specific recommendations are made around social media platforms, events, blogs, RSS feeds and measuring success. The overall message is that marketing is important for law firms and relationship building should be a key focus.

1. Presented By MaryJane Mudd www.fulltiltcommunications.com February 4, 2009

3. The State of Affairs

6. There Are Still Opportunities According to BTI: Demand for counseling and advisory work is surging …The bailout bill is generating $5.2 billion in fees…Proven strategies and tactics can help you take advantage of immediate opportunities in a challenging economy – practice by practice

7. What Is Marketing?

9. Marketing Relationships More and Better Business Generates Prospects Trust, Service Public Relations Advertising Events Newsletters Internet Social Media White papers, articles Rankings

11. Differentiate Yourself

16. Implement Your Plan

20. Client Testimonial

26. Corporate Concepts That Work

27. Customer Relationship Management (CRM)

44. Remember to Measure Success

46. www.marketingprofs.com www.webmarketcentral.blogspot.com www.marketingtoday.blogspot.com www.ama.org Laura Gibson [email_address] Advertising Review Committee www.texasbar.com/adreview