Creativity and innovation are important factors for any company. They help companies stay relevant and bypass their competitors, while keeping employees thinking critically and performing exceptionally.

1. Creativity +
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2. Creativity

3. What is creativity?
 Creativity is defined as “the ability to transcend
traditional ideas, rules, patterns, relationships, or
the like, and to create meaningful new ideas,
forms, methods, interpretations, etc.; originality,
progressiveness, or imagination”
 What does that mean???
Cleverness, genius, imagination, ingenuity, inspiration,
inventiveness, originality, resourcefulness, talent,
vision

4. What can we assume about creativity?
 Creativity is essential for health, happiness,
and success
 Creativity is within everyone
 Creativity varies among individuals
 We can develop creativity by experiencing it

5. Attitudes toward creativity
Oh no! A problem!
 There’s nothing I can do
 It’s impossible
 I’m not creative
 I might fail
A problem? I’ll find a way!
 There’s something I can do
 Anything is possible
 I’m creative in my own
way
 If I fail, I’ll try again
Negative
Positive

6. 4 Tools of Creativity
1. Faith in your own creativity
2. Absence of judgment
3. Precise observation
4. Challenging questions

7. 1. Accept that you can be creative
2. Question traditional assumptions
3. Expand your problem-solving styles
4. Employ creativity techniques
5. Practice thinking in new ways
6. Learn when your creative thinking is best
Steps to personal creativity

8. Improving your creative abilities
 Keep track of your ideas at all times
 Pose new questions to yourself every day
 Keep abreast of your field
 Engage in imaginative hobbies
 Have courage and self-confidence
 Learn to know and understand yourself

9. Improving your creative abilities
 Learn about things outside your specialty
 Avoid rigid, set patterns of doing things
 Be open and receptive to ideas
 Be alert in your observations
 Adopt a risk-taking attitude
 Keep your sense of humor

10. Stimulants to Creativity
 Learn about things outside your specialty
 Avoid rigid, set patterns of doing things
 Be open and receptive to ideas
 Be alert in your observations
 Adopt a risk-taking attitude
 Keep your sense of humor

11. Stimulants to Creativity
 Freedom in deciding what work to do and how
to do it
 Resources needed to do the work
 Encouragement from a supervisor who is a good
professional role model, sets appropriate goals,
supports, and has confidence in the work group
 Organizational culture that supports creativity
and communicates a clear shared vision

12. Why is creativity important?
 Global challenges and problems
 Rapidly changing and competitive work
environments
 Increased productivity
 Greater customer satisfaction
 Enhanced employee engagement

14. What is innovation?
 Innovation is defined as “something new or
different introduced”
 What does that mean???
Improvement, advancement, building,
furthering, increasing, modernization

15. Creativity + Application = Innovation
 Believe in your ideas
Never be embarrassed to share ideas
There’s no such thing as a bad idea
 Explain them well to others
 Brainstorm, research, and implement ideas

16.  Internal thinking
 Very difficult to
measure and define
 External
Putting creative
thoughts to use
 Has been tested and
found to work in the
real world
Creativity Innovation

17. Intended results
 Propel a company ahead of competitors
 Increase trust, respect, leadership in the
workplace
 Encourage teamwork
 Encourages thinking outside the box

18. “
”
There’s a way to do
it better—find it.
Thomas Edison

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