A look at social media platforms that are having a breakout year so far. This presentation also covers trends gaining traction among apps and in social media in general, and new technologies that will impact social media.
2. Snapshot of Social Media Trends
Snapshot of Social Media Trends
April 26, 2016
3. Snapshot of Social Media Trends
April 26, 2016
What we’ll cover today
• Social media platforms that are having a breakout
year so far
• Trends gaining traction among apps
• Trends happening in social media in general
• New technologies that are going to impact social
media
5. Snapchat
• Now valued at
around $16 billion
Snapshot of Social Media Trends
April 26, 2016
6. Snapchat
•Now valued at around
$16 billion
•100 million daily users
Snapshot of Social Media Trends
April 26, 2016
7. Snapchat
•Now valued at around
$16 billion
•100 million daily users
•8 billion video views per
day
Snapshot of Social Media Trends
April 26, 2016
8. Snapshot of Social Media Trends
April 26, 2016
Why is Snapchat such a mystery?
• Nearly impossible to grow an organic audience
• No user suggestion page
• No content discovery portal
• No easy way to share snaps
12. Slack
•Now valued at $2.8
billion
•1.1 million daily users
•Almost half of those
users joined this year
Snapshot of Social Media Trends
April 26, 2016
14. The integrations!
•You can set up a chat room in
Slack that tells you every time
someone mentions you on
Twitter.
Snapshot of Social Media Trends
15. The integrations!
•You can set up a chat room in
Slack that tells you every time
someone mentions you on
Twitter.
•You can set up a chat room
that imports every picture
MITpics posts on Instagram.
Snapshot of Social Media Trends
April 26, 2016
17. Snapshot of Social Media Trends
April 26, 2016
Why you can’t ignore Facebook
• Nearing 3 billion users, and Facebook is actively
looking to find its next 3 billion users
• It’s getting “sticker”
• Facebook has the most engaged audiences across
demographic segments
19. App trends
•Messaging apps (dark
social)
Estimated 70% of
social shares are
dark
First-time social
media user in 2016
will join WhatsApp
and Facebook
Snapshot of Social Media Trends
April 26, 2016
20. App trends
•Push notifications
User engagement
can be as high as
80%
Kahuna data reports
customizing delivery
time can result in
conversion increase
of 384%
Snapshot of Social Media Trends
April 26, 2016
21. General social media trends
Snapshot of Social Media Trends
April 26, 2016
Image: ingiteordigital.com
26. General trends
•Merging of services
You can request an
Uber ride in Facebook
Snapshot of Social Media Trends
April 26, 2016
27. General trends
•Merging of services
You can request an
Uber ride in Facebook
You can check the
status of a package
Snapshot of Social Media Trends
April 26, 2016
Listening tool, track brand sentiment. There are about a 100 other platforms Slack integrates with…and counting.
There are about a 100 other platforms Slack integrates with…and counting.
Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
Kahuna is a pioneer in communication automation – clients include overstock.com, yelp, and the weather channel.
You can use an app card which enables users to download and open a mobile app directly within a tweet. This tweet led to more than 19,500 app installs.
We know about boosting posts but you can also raise attendance at your event, increase conversions to your website, get video views…these are all Facebook ad options.
