Marketing for People, Not for Robots: Less Killer App, More Killer Experience

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@contagiousmag

“Here is Edward Bear, coming
downstairs now, bump, bump,
bump, on the back of his head,
behind Christopher Robin. It
is, as far as he knows, the only
way of coming downstairs,
but sometimes he feels that
there really is another way, if
only he could stop bumping
for a moment and think of it.”
A. A. Milne, Winnie-the-Pooh

Marketing language places barriers
between ‘them’ and ‘us’

Marketing for People, not Robots:
Less Killer App, More Killer Experience
A Contagious Trend Briefing

… and making sure it’s useful, relevant,
or entertaining. Maybe all three…

Thank you.

will@contagiousmagazine.com
@contagiousmag

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