Tasti D-lite has put itself on the map through its innovative merging of loyalty programs and social media. The Tasti-D-lite Way, the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing. Using social media to engage customers is only part of the story. Here, readers will learn how to re-engineer businesses to compete and win in the age of social media marketing, and break through from being a brand that’s social friendly to one that forms meaningful, one-to-one relationships with their customers.

1. Learn more at http://thetastidliteway.com

2. Questions Answered in The Tasti D-Lite Way:
? What does it really take for businesses
to be relevant on today’s web?
How has social media changed the
? relationship between brand and
consumer?
How do you recognize and reward
? customers for their digital activity?
What is the role of social technologies
? and social media marketing in brand
building?
As companies become more human,
? what will it take to maintain a
competitive edge?

3. The Tasti D-Lite Way chronicles the digital journey of an amazing brand as it jumps
headlong into the realm of social media at a critical point in the history of the
company. This book demonstrates the power that these new mediums can have
when passionate customers are engaged through the creative use of social
technologies.
Not just another book on social media, co-authors Jim Amos and BJ Emerson share
insights on culture, technology and the heart of the matter when it comes to
customer engagement on the Web.
The business cases and real life stories within these pages will challenge the models
and mindsets of old and inspire new ways of doing business in this digital age of
transparency and the humanization of brands.

4. The Most Powerful Word on the Internet
“Beyond having big ears, do first responders have the edge? The race can be a
literal pursuit of opportunity when it comes to catching consumers in the midst of a
purchase decision.” From Chapter 2: The Race for Transparency

5. Generating Buzz
TweetUp: An organized or impromptu gathering of
people that use Twitter. (A meet up of people that
'tweet' using Twitter.)
“Hosting an offline meeting for those that are active online can be a great introduction to local groups
or organizations. During the event the conversation will no doubt spread within the social networks.
Area social media clubs often look for venues to hold meetings and make presentations, usually
involving technology and social media. Sponsoring an event for these leaders and influencers is
another way to effectively connect with members and establish credibility online as well as off. There’s
no brick-and-mortar presence required to contribute to these kinds of events, and they can do
wonders for an online presence for just about any business.”
From Chapter 4: Character in 140 Characters

6. Don’t Be Boring
RickRolling: This Internet meme is a bait
and switch; a person provides
a hyperlink seemingly relevant to the
topic at hand, but actually leads to the
Rick Astley video “Never Gonna Give You
Up.”
“Regardless of industry, businesses are standing out by providing engaging
content and capturing the eyeballs and mouse clicks of valuable customers.”
From Chapter 5: Don’t be Boring (and Other Thoughts on Relevance)

7. The Location Business
“The ‘where’ dimension has come of age.
Reaching consumers based on their proximity to
a business has become a reality and many local
merchants are already reaping great benefits.”
5 Ways to Go Beyond the Check-in:
1. Get passionate about listening. With the wealth of information now available online,
getting visibility with the conversations happening around a business is critical.
2. Play the game. You need to download, sign up, claim your business, and get involved.
3. Make it part of the DNA of your brand. Impart this within your organization by
pushing those insights and engaging with associates, suppliers, and customers online.
4. Bridge the gap. Why not bring the information into the physical location with a digital
display?
5. Don’t make customer engagement a
checklist. Be prepared for spontaneous and
human interaction around these
technologies.
From Chapter 9: The Location Business Attorney!

8. Name That Mascot Contest
Name Customer Rationale
D-Lish Because Tasti D-Lite treats are
DELICIOUS!!!!!
Stanley Swirl Tasti D-Lite is a sweet swirl in a cup!
And he looks like a Stanley : )
D Mixmaster D for D-Lite and Mixmaster for all the
different flavors Tasti D offers.
Vinny Vanilla He’s vanilla! Plus this way you can
have other characters like Charles
Chocolate.
Sprinkles Sprinkles is not only a cute name, but
it will also increase sales. People will
want to buy more toppings when
they think of the name.
“The opportunities for getting customers
actively involved in brand building and product
development exercises are greater than ever…”
From Chapter 10: Meet Your Cocreators

9. The Social Friendly Enterprise
Social media is rapidly moving from adoption to full integration for both consumers as
well as businesses. Here, we’ll outline five fundamentals or attributes of the social-
friendly enterprise of the future:
1. The ability to listen effectively – Understanding the opportunities online begins with
education and you can’t learn anything with your mouth open.
2. The ability to engage creatively – Capturing the heart of consumers means meeting
them where they are. Sometimes you can’t wait for them to come to you so get
creative.
3. The ability to execute locally – Accountability at the local level will continue to be
something that businesses deal with on multiple fronts. Be prepared to offer a
consistent experience between your online presence and offline activities.
4. The ability to embrace transparency – Social media gives consumers a glimpse into
the culture and people behind those products and services they love. What does
that picture look like for your organization?
5. The ability to curate and tell your stories – Capturing and sharing the moments and
experiences you are having with customers will touch others inside and outside your
organization. Data and numbers will provide the rational justification; stories will
provide the emotional connection. Don’t underestimate the power of either when it
comes to influencing the various personalities occupying the C-suite.
From Chapter 11: The Social Future

10. About the Authors
Chairman and CEO, James Amos, Jr., acquired Tasti D-Lite in 2007 with New
York-based private equity firm Snow Phipps Group. Before Tasti D-Lite, Jim was
the CEO of Mailboxes, Etc., the world’s largest nonfood franchise, which is now
the UPS Store. He grew MBE from 2,500 to 4,000 locations in 80 countries. Jim
was chairman of the IFA in 2001 and gained experience in the frozen dessert
category through building a 2,500-store network for “I Can’t Believe It’s Yogurt!”
A former Marine Corps captain and veteran of two combat tours in Vietnam, Jim received 12
decorations, including the Purple Heart and Vietnamese Cross of Gallantry. A graduate of the University
of Missouri, he is the author of several books including the bestsellers The Memorial, Focus or Failure:
America at the Crossroads, and The Complete Idiot’s Guide to Franchising. In 2012, Jim’s leadership in
the franchising industry was recognized with his induction into the International Franchise Association
Hall of Fame.
BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie.
Considered a social loyalty pioneer in the industry, in 2010 he led the deployment
of the first ever loyalty platform to feature an integration with Facebook, Twitter
and Foursquare which has been recognized with a variety of industry awards. His
projects were featured as case studies in 7 different books published in 2011 and
provided the foreword to Location Based Marketing for Dummies. BJ speaks
throughout the United States as well as internationally on a regular basis on the
topics of social media, technology and customer loyalty.
His passion for being an ambassador and empowering others with technology can be seen through the
innovative solutions and campaigns he manages.

11. More Praise for The Tasti D-Lite Way
“If you want to build a useable Social Media strategy in your company this book is for
you. It starts with a great brand, a savvy businessman who has built businesses before
and an Information Technology guru who are able to translate customer experiences
into a strategy in a step by step approach. Read and enjoy the stories.”
- Ken Walker, Chairman and CEO,
Driven Brands, Inc.
“Jim and BJ have outlined what every growing business craves----creative ways to
reach consumers and form an emotional connection at a reasonable cost.”
- Bill Fry, Chairman and former CEO,
Oreck Corporation
“Jim is one of world’s best leaders at building brands and being at the forefront of
trends…and The Tasti D-Lite Way is an example of how to turn the advent of Social
Media into understandable, actionable strategies. Digest its rich content and you will
find loyal customers lining up!”
- Jon Luther, Chairman of Dunkin' Brands (Dunkin’ Donuts, Baskin-Robbins) and
Chairman of Arby's Inc.

12. On sale now:
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Learn more at http://thetastidliteway.com