Personal Information
Organização/Local de trabalho
Greater New York City Area, NY United States
Cargo
Lead Planner at Huge
Setor
Advertising / Marketing / PR
Site
http://mattyford.com
Sobre
Hi, I'm Mat.
I have been working for over 10 years in Advertising & Marketing as a Creative, Account Director, and Strategist & Planner. Digitally focused, I have an obsessive curiosity about culture, behaviour, technology, creativity and what makes businesses tick.
I help organizations plan strategies for an increasingly complex world. In the age of disruptive innovation, I have been helping my clients to digitally transform their businesses to better respond to shifting consumer values and new engagement expectations.
This has involved a lot of:
- Crafting and refining adaptive organizational vision and actions.
- Understanding the modern networked consumer and building business mod...
Marcadores
data
technology
marketing
advertising
digital marketing
digital advertising
digital transformation
digital
Ver mais
Apresentações
(1)Gostaram
(20)About Face: a New Approach to Facebook For Big Brands
James Mullally
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Há 7 anos
10 core principles for starting up
Intercom
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Há 6 anos
Business models in consumer technology
Jan Dawson
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Há 9 anos
Go Home Marketing, You Are Drunk
Kristina Halvorson
•
Há 10 anos
The Rise of Social Media Video Marketing
Gary Vaynerchuk
•
Há 8 anos
The Operating Model That is Eating the World
undercurrent
•
Há 10 anos
Undercurrent 2.0
undercurrent
•
Há 9 anos
How Google Works
Eric Schmidt
•
Há 9 anos
CPX 2011 Complexity and the game of go
Stuart French
•
Há 12 anos
Mobile Is Eating the World (2014)
a16z
•
Há 9 anos
Digital advertising social marketing and tech trends predictions in 2015
Soap Creative
•
Há 9 anos
Meet Generation Z: Forget Everything You Learned About Millennials
sparks & honey
•
Há 9 anos
How to Determine the ROI of Anything
Gary Vaynerchuk
•
Há 9 anos
Lowe Profero Short Talks - 25 things About Pitching to Win
Damian Claassens
•
Há 10 anos
Ultimate Guide to Funnel Optimization
Sean Johnson
•
Há 11 anos
[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis
Altimeter, a Prophet Company
•
Há 11 anos
Perspectives 2013
Reactive, part of Accenture Interactive
•
Há 10 anos
Digital Predictions 2013
Soap Creative
•
Há 11 anos
Sensational iOS App Design: First Principles and New Trends for 2012
Qubop Inc.
•
Há 12 anos
Universal McCann Wave 5 the socialisation of brands
Olivier Mermet-Grandfille
•
Há 13 anos
Personal Information
Organização/Local de trabalho
Greater New York City Area, NY United States
Cargo
Lead Planner at Huge
Setor
Advertising / Marketing / PR
Site
http://mattyford.com
Sobre
Hi, I'm Mat.
I have been working for over 10 years in Advertising & Marketing as a Creative, Account Director, and Strategist & Planner. Digitally focused, I have an obsessive curiosity about culture, behaviour, technology, creativity and what makes businesses tick.
I help organizations plan strategies for an increasingly complex world. In the age of disruptive innovation, I have been helping my clients to digitally transform their businesses to better respond to shifting consumer values and new engagement expectations.
This has involved a lot of:
- Crafting and refining adaptive organizational vision and actions.
- Understanding the modern networked consumer and building business mod...
Marcadores
data
technology
marketing
advertising
digital marketing
digital advertising
digital transformation
digital
Ver mais