Introduction to Social Media Tools for Business for communication purposes

1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Module 9 – Other
Social Media Tools
Classification of
Social Media

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Social Media
Social Media stands for all media (platforms)
supporting the users in the interactive
exchange of information and in the mutual
communication.
(http://en.wikipedia.org/wiki/Social_media)

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euOverview

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Social Media Classification/
Functionality
Connect, exchange
and communicate
Publication
Collaboration
Reflection

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Module 9 – Other
Social Media Tools
Social Media Tools
for SMEs for
Communication

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Social Media Tools
for Communication

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Communication
with Skype
Easy to use for:
•Instant messaging/online chat
with 1 to more persons
•Live online discussions with 1 to more persons
•Video conference for 1 to 1 conversation
•Exchange files
•http://www.skype.com/en/

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
How Skype works

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
How to use Skype
in daily business
• Chat function to easily communicate with
your colleagues, exchange short information
• Chat function to be used as minutes function
when having an online
• Organise team meetings online if your
colleagues work in a different place

10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
How to use Skype
in daily business
• Support tool, e.g. to offer customers support
service through Skype
• Build your own online network with relevant
colleagues, partners, customers to easily stay
in contact with them

11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Communication
with Google+
• Social Network from Google
• Over 500 mio. registered users
Relevant Google+ Functionalities
• “Circles” followers/friends can easily be organised in “circles” for
sharing
• “Hangout”: live online video communication tool; can be streamed
online on YouTube
• “Communities“ to share information, news etc. on specific topics
• “Google+ Business Page”: organisation, institution can set up a
Google Business Page

12. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
What is Google+?

13. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Google+ for Business

14. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Other Social Media
Communication Tools
• Facebook - see module 5
• Twitter - see module 7
• LinkedIn - see module 10