66.
Social campaign may have over
80% of the impact at the
beginning and the middle of the
purchase path for large business
in Travel industry.
-The Beginning=helps gain customers awareness
–In The Middle=creates desire and boosts interest.
-The End=helps to seal the deal.
Sources
93.
“Widen Your World”
Playing
Off The
SELFIE
Trend
SHARE
Brand
Messages
Socially.
VIA
Message Delivered
BUZZ
In Sharable
Commercial
Communication
Brand
Communication
Brand
Awareness
Brand
Interest
DELIVERYBUSINESS
OBJECTIVESDIGITALLY
Brand
Interest