Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
3. THE EVOLUTION OF CANNES WINNERS: 2014
Cannes 2016 : Trends and Inspiration
4. THE EVOLUTION OF CANNES WINNERS: 2015
Cannes 2016 : Trends and Inspiration
5. THE EVOLUTION OF CANNES WINNERS:
2014
ONE OFF STUNTS
TAPPING INTO EMOTIONS
NEW DATA PROVIDING NEW
STORIES
TECHNOLOGY AS AN ENABLER
FOR EXPERIENCE
TAPPING INTO CULTURUAL
MOMENTS
ADVERTISING BEING MORE
THAN ‘ADS’
TECHNOLOGY AS AN ENABLER
FOR GOOD
CREATNG CAMPAIGNS
BRANDS BEING MORE THAN
‘ADVERTISING’
2015 2016
Cannes 2016 : Trends and Inspiration
6. THERE WERE BROAD TRENDS IN THE LONGTAIL OF
WINNERS
Cannes 2016 : Trends and Inspiration
7. THERE WERE BROAD TRENDS IN THE LONGTAIL OF
WINNERS
Cannes 2016 : Trends and Inspiration
28. “How much do we drive those ideas
forward into the world? How much
do we leave them on the shelf each
year? And how do we start turning
today’s breakthroughs into
tomorrow’s best practices?”
Mark D’Arcy ; Facebook CCO
FINAL THOUGHT: THE
PURPOSE OF CANNES?