Presentation on "Promoting Tourism and Hospitality Industry through Digital Marketing" By Md Shaifullar Rabbi, Travel Educator and Consultant Digital marketing is defined as the use of digital channels to promote a product or service.

1. P R O M O T I N G T O U R I S M A N D
H O S P I TA L I T Y I N D U S T R Y
T H R O U G H D I G I TA L M A R K E T I N G

2. Md Shaifullar Rabbi
Lecturer & Coordinator , Dept. ofTourism & Hospitality Management,
Daffodil Institute of IT
Resource Person &Trainer -Bangabandhu Sheikh Mujibur Rahman
International Institute ofTourism and Hospitality Under Bangladesh
Tourism Board
Assessor- Ticketing & Reservation ,BangladeshTechnical Education Board

3. D I G I TA L M A R K E T I N G
 D I G ITA L M AR K E T I N G
I S D E F I N ED A S T H E
U S E O F D I G ITA L
C H A N N E L S TO
P RO M OT E A PRO D U C T
O R S E RV I C E .
 T H E GOA L O F T H I S
A P P ROAC H I S TO
C O N N E C T W I T H
C U S TO M E R S O N L I N E -
T H E P L AC E W H E RE
T H E Y S PE N D T HE
M O S T T IM E S E E K I NG
I N F O R M AT IO N O R
E N T E RTA I N M E N T.

4. TYPES OF DIGITAL MARKETING
Digital marketing isn’t a single practice but, instead,
is the sum of several elements. Some of the most
common examples of digital marketing include:
• Search engine optimization (SEO)
• Content marketing
• Social media marketing
• Pay per click (PPC)
• Native advertising
• Affiliate marketing
• Influencer marketing
• Email marketing
• Marketing automation
• Online PR
• Mobile marketing
• Conversion rate optimization (CRO)

5. PROMOTING TOURISM AND HOSPITALITY
THROUGH DIGITAL MARKETING
• Information and communication technologies have
contributed significantly to the development and growth
of the tourism industry.
• Tourists use the Internet in all phases of the customer
journey. In 2020, the typical user spent on average 6 h and
43 min online each day, which was about 40% of their
waking life.
• Mobile devices account for more than half of all the
online time, but most Internet users still use a
combination of mobiles and computers to access the
Internet.
• Therefore, digital marketing offers great opportunities
for tourism organizations and suppliers to promote and
sell their offers and to establish long-lasting relationship
with their customers.

6. PROMOTING TOURISM AND HOSPITALITY
THROUGH DIGITAL MARKETING
• The travel and tourism industry today
is one of the most affected industries
by digital development.
• The travel and accommodation
industry is one of the first ones to use
digital marketing techniques in their
practices to engage communities and
make sure their clients have the best
possible getaways.
• To perform well and gain competitive
benefits, players in the travel industry
are always looking for the greatest
and unique ways to reach their buyer
persona and tailor their offering to
their target audience.

7. WHY ONLINE MARKETING
• More than 78% of business travelers
use a Smartphone during the trip
planning process
• 67% of people do online research
before making any decision relating
to travel.
• For instance, if you search ‘Best
Travel Package to Goa’, it is a
natural tendency that we will click
on the website that is at the search
engine result page or SERP.
• Social media marketing has already
replaced a large section of
traditional communication.

8. SOCIAL MEDIA IN TRAVEL AND
TOURISM INDUSTRY
• 97% of millennial say they post
pictures while traveling, especially
on Snapchat, WhatsApp, Instagram,
and Facebook (Frederic Gonzalo,
2016)
• 27% of Twitter users create positive
buzz for the brands they mention
by sharing good travel experiences
(Twitter, 2014)
• 39% of users on Twitter access the
platform mid-journey (Twitter,
2014)

9. DIGITALIZATION ON TRAVEL AND TOURISM
• Destination and Holiday
Planning through Travel
Aggregator Websites
• Hotels-at-a-click
• Travel to the Airport & Web-
Check-in
• The In-Airport and In-flight
Experience
• Ensuring Best Customer
Experience in Hotels Check-
in:
• Guest Wi-Fi Analytic
(Note: Online travel agencies
(OTAs)

10. TECHNOLOGY FOR TOURISM AND
HOSPITALITY INDUSTRY
 Traveling in the modern age is much
easier than it was in decades past.
Before digitization, booking flights,
hotels, tours, transportation and other
aspects of travel involved calling
multiple places, organizing dates and
keeping track of all the information.
 Now, the digital world makes it easy
to book everything you need in one
place with just a few clicks.
 Travel businesses can now implement
different digital marketing strategies
to raise awareness about their
products or services, reach a much
larger audience and offer exclusive
deals that will inspire and entice
travelers.

11. DIGITALIZATION ON TRAVEL AND TOURISM
• Customer Engagement
• Exposure on Search Engine
Results
• Social Media Presence
• Consumer Interest inTravel
• Data for Personalized Travel
Experiences
• In-Flight Marketing
• Destination Marketing
• Video Marketing
• Focus on theTarget Audience
• LeverageVisuals

12. COMPONENTS OF DIGITAL MARKETING FOR
TOURISM BUSINESS ENTREPRENEURS
1. Wide-ranging travel mobile
applications
2. Google and its impact on
tourism marketing
3. Data in the tourism sector for
marketing decision making
4. Online sales of tours and
experiences
5. Inbound marketing and
content
6. Social networks
7. Facebook Messenger and
chatbots
8. Social media influencers

13. COMPONENTS OF DIGITAL MARKETING
FOR TOURISM BUSINESS ENTREPRENEURS
1. Wide-ranging travel mobile
applications
2. Google and its impact on
tourism marketing
3. Data in the tourism sector for
marketing decision making
4. Online sales of tours and
experiences
5. Inbound marketing and content
6. Social networks
7. Facebook Messenger and
chatbots
8. Social media influencers

14. TOURISM MARKETING STRATEGIES TO HELP YOU
SUCCEED IN 2022 AND BEYOND
1. UnderstandYour Customers
2. OptimizeYour Website
3. Focus on Mobile
4. Be Social
5. LiveVideo Marketing
6. SendThose Emails
7.Accept Online Bookings
8.Tap intoThe Power of Reviews
9. Blog, Consistently
10. Get SEO Right
11. Set Up or Optimize Your “Google My
Business” Listing
12. Focus on Experience
13. Engage Micro-Influencers
14. Set Goals, Monitor and Optimize

15. CURRENT DIGITAL
MARKETING TRENDS IN THE
TOURISM INDUSTRY
# Social Media Marketing
#Travel from home
# Influencer / Affiliate
# Multimedia Marketing
# Content Marketing
FUTURE OF DIGITAL
MARKETING IN THE TRAVEL
INDUSTRY
#Video Marketing
# Content Marketing
#Virtual Reality Marketing
Source-
https://nilead.com/article/digital-
marketing-in-travel-and-
tourism-industry

16. CHALLENGES AFFECTING THE DIGITAL
TRAVEL INDUSTRY
1. Brand Differentiation
2. Budgeting
3. Multichannel Attribution
4. Customer security
5. Loyalty
6. Inspiration
7.Automation Strategies
8. Social Media

17. HOW DIGITAL MARKETING CAN HELP TO
RECOVER BUSINESSES IN TOURISM INDUSTRY
• Review current Digital Marketing
Strategy
• Prepare a Digital Marketing Strategy
• Plan out the content
• Create content for social media
Channels
• Keep engaged with your customers by
using Social Media platforms
• Proper use of digital platform
• Segmentation
• Market oriented promotional strategy

18. WHAT HAS CHANGED IN THE TOURISM SECTOR DUE TO THE
FOURTH INDUSTRIAL REVOLUTION?
• The tourism and hospitality industry was one of the first industries to experience change on a
global level (UNWTO).
• The tourism industry has successfully kept up with the demand and the trends by using different
forms of technology in assisting them to enhance and improve travelers' experience.
• The airline and hotel booking systems were brought online by the tourism industry from an early
stage and through this, the industry became one of the key driving forces behind the Fourth
Industrial Revolution (ITHSA).
• Mobile phones have also had a tremendous impact on the industry, especially with regards to the
development of data roaming options available in Europe.
• This opens up opportunities for online travel agents to “give updates, links to specific information,
search functions or feedback and general evaluation for other travelers” to assist and make
travelling more accessible and opens up a broader spectrum of choices (Sabinezs, 2018).
• “Airports around the world are introducing biometric technology to identify travelers and make their trip
as frictionless as possible” (ITHSA)
Source: https://ctutraining.ac.za/4ir-and-tourism/

19. THANK YOU ALL