Digital marketing in tourism and hospitality is defined as the use of digital channels to promote a travel, tourism and hospitality related products or services.

1. Digital Marketing inTourism and
Hospitality Industry

2. Speaker Profile:
Md. Shaifullar Rabbi
Professional Experiences
Coordinator & Lecturer- Dept. of Tourism &
Hospitality Management, Daffodil Institute
of IT(Affiliated National University)
Assessor -Bangladesh Technical Education
Board (Ticketing and Reservation)
Guest Trainer - Sheikh Hasina National
Institute of Youth Development
Guest Trainer - ATAB Tourism Training
Institute
GuestTrainer- HB AviationTraining Center
Former Manager sales - Mamun Air Service (IATA
Travel Agency)
Founder –Travel Memoria (OnlineTourism Group)
Educational Qualifications
MBA & BBA-Major in Tourism & Hospitality
Management, University of Dhaka.
Certified NTVQF Level -4/Assessor Part (Ticketing
And Reservation)
Completed Diploma Course in Travel Agency &
Tour Operation Management
Certified NTVQF Level 2 Course entitled Ticketing
& Reservation
Certified NTVQF Level 1 Course entitled Tour
Guiding

3. Digital Marketing
Digital marketing is
defined as the use of
digital channels to
promote a product
or service. The goal
of this approach is
to connect with
customers online -
the place where
they spend the most
time seeking
information or
entertainment.

4. Types of Digital Marketing
Digital marketing isn’t a single practice
but, instead, is the sum of several
elements. Some of the most common
examples of digital marketing include:
• Search engine optimization (SEO)
• Content marketing
• Social media marketing
• Pay per click (PPC)
• Native advertising
• Affiliate marketing
• Influencer marketing
• Email marketing
• Marketing automation
• Online PR
• Mobile marketing
• Conversion rate optimization (CRO)
Source-
https://www.wix.com/blog/2020/08/what-is-
digital-marketing/?

5. Tourism Marketing Strategies to HelpYou Succeed in 2022 and Beyond
1. UnderstandYour Customers
2. OptimizeYour Website
3. Focus on Mobile
4. Be Social
5. LiveVideo Marketing
6. SendThose Emails
7.Accept Online Bookings
8.Tap intoThe Power of Reviews
9. Blog, Consistently
10. Get SEO Right
11. Set Up or Optimize Your
“Google My Business” Listing
12. Focus on Experience
13. Engage Micro-Influencers
14. Set Goals, Monitor and Optimize

6. Components of Digital Marketing ForTourism Business Entrepreneurs
1. Wide-ranging travel mobile
applications
2. Google and its impact on tourism
marketing
3. Data in the tourism sector for
marketing decision making
4. Online sales of tours and
experiences
5. Inbound marketing and content
6. Social networks
7. Facebook Messenger and chatbots
8. Social media influencers

7. Digital Marketing CampaignTips for theTourism Sector
1) Keep The Target
Audience Front And Centre
2) Utilize All Aspects of
Social Media
3) Identify Key Moments on
the Booking Journey
4) Know Which Devices
They Use – and When!
5) Welcome ‘Social Proof’

8. Digital MarketingTrends in theTourism Industry
❑Current Digital MarketingTrends in theTourism Industry
# Social Media Marketing
#Travel from home
# Influencer / Affiliate
# Multimedia Marketing
# Content Marketing
❑Future of Digital Marketing in theTravel Industry
#Video Marketing
# Content Marketing
#Virtual Reality Marketing
Source- https://nilead.com/article/digital-marketing-in-travel-and-tourism-industry

9. Challenges Affecting the DigitalTravel Industry
1. Brand Differentiation
2. Budgeting
3. Multichannel Attribution
4. Customer security
5. Loyalty
6. Inspiration
7. Marketing Automation
8. Social Media

10. How digital marketing can help to recover
Businesses in tourism industry
• Review current Digital Marketing
Strategy
• Prepare a Digital Marketing
Strategy
• Plan out the content
• Create content for social media
Channels
• Keep engaged with your customers
by using Social Media platforms
• Proper use of digital platform
• Segmentation
• Market oriented promotional
strategy