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SWOT Analysis
1. A perspective on agricultural and trade
issues of India ….
Indian Agriculture – An Overview…
Challenges facing Indian agriculture &
Syngenta’s contribution…
March 6, 2014
2. Some facts….
By 2050 global
population will rise to 9
billion….out of which 1.7
billionwill be in India
alone
Total calorie
requirement will go
up from 2495 to
3000
Food grain production
would need to increase
by 5.5 MT annually
Demand for high-value food commodities will
go up by > 100% due to migration of
people into cities, increased wealth, shift
towards diets rich in protein
Currently..
52% of our population is involved in
Agriculture....
yet it contributes just 13.7% to India’s GDP
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Brazil Russia India China Indonesia USA Mexico South
Africa
Zimbabwe
HectareofArableLand
Source: UN and FAO, 2005
Arable Land (ha) per person
Most populous countries have
least room to expand
Produce more with less…
Land | Water | Labor
Growing resource constraints
• Much of India’s total arable area already in use (46%)
• Most remaining land has serious soil and terrain constraints
4. There is also the problem of….
Decreasing size of landholding
86% growers in
India are
smallholders
They cultivate 44% of
the land and
contribute 50% to
farm output
Landholding declined
from 2.30ha in the
70s to <1.16 ha
Average size would be
a mere 0.68 ha in
2020 and 0.32 ha in
2030
5. And the degradation of the production
environment….
Soil erosion has degraded 120.72
million ha of land in India
8.4 million ha has soil salinity and
water-logging
Water-table & water quality
deteriorating
Green-revolution belt exhibiting
problems owing to over-exploitation
and mismanagement of soil-and-water
resources
6. Source: UN-Water and FAO
Growing resource constraints
Agriculture is India’s
largest user of
water
>40% lost to
inefficient practices
Nearly 50%
agricultural land is
rain-fed
Produce more with less…
Land | Water | Labor
7. Growing resource constraints
Source: UN-Water and FAO
Farm demographics- aging
population and migration to
cities influence labor
availability
High-tech machines, complex
production processes and
strict production regulations
require skilled labor
Produce more with less…
Land | Water | Labor
8. Indian Agriculture
• India agriculture has an extensive background which goes back to 10
thousand years. At present, in terms of agricultural production, the
country holds the second position all over the world.
• Indian Agriculture has made rapid strides since independence;
– From food shortages and import
to self-sufficiency and exports.
– From subsistence farming
to intensive and technology led cultivation.
– Today , India is the front ranking
producer of many crops in the world.
– Ushered in through the
green, white, blue and yellow revolutions
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9. Total Area 7th
Irrigated Area 1st
Population 2nd
Economically Active population 2nd
Total Cereals 3rd
Wheat 2nd
Rice 2nd
Coarse grains 4th
Total Pulses 1st
Oil Seeds 2nd
Fruits and Vegetables 2nd
Implements (Tractors) 3rd
Milk 1st
Live Stock (castles, Buffaloes) 1st
Indian Agriculture – Respective Global Rank
10. ● Contributes to 14% of GDP
● Provides food to 1.25 Billion people
● Sustains 65% of the population : helps alleviate poverty
● Produces 51 major Crops
● Provides Raw Material to Industries
● Contributes to 1/6th of the export earnings
● Huge bio-diversity : 46,000 species of plants & 86,000 species of animals Largest producer in
the world of pulses , tea , and milk
● India was largest exporter of rice and guar gum, and second largest exporter of cotton and
beef (buffalo meat).
● Second Largest producer of fruits & vegetables,wheat,rice,groundnut & sugarcane.
● Our major imports: edible oils (US $11 billion) and pulses (about US $ 3 billion).
Indian Agriculture- Some Facts
11. Agriculture productivity in India - 1970 to 2010
Crop
Average YIELD, 1970-
1971
Average YIELD, 1990-
1991
Average YIELD, 2010–
2011
kilogram per hectare kilogram per hectare kilogram per hectare
Rice 1123 1740 2240
Wheat 1307 2281 2938
Pulses 524 578 689
Oilseeds 579 771 1325
Sugarcane 48322 65395 68596
Tea 1182 1652 1669
Cotton 106 225 510
12. Indian Agriculture – Major Crop Areas
Rice 106 million tonnes
Wheat 96 million tonnes
Coarse Cereals 41 million tonnes
Pulses 20 million tonnes
Oilseeds 20.9 million tonnes
Sugarcane 29.9 million tonnes
Total Geographical Area - 328
million hectares
Net Area sown - 142 million
hectares
Gross Cropped Area – 190.8 million
hectares
Major Crop Production;
13. Crop
Average farm yield in
Bihar
Average farm yield in
Karnataka
Average farm yield in
Punjab
kilogram per hectare kilogram per hectare kilogram per hectare
Wheat 2020 N.A 3880
Rice 1370 2380 3130
Pulses 610 470 820
Oil seeds 620 680 1200
Sugarcane 45510 79560 65300
Indian Agriculture – Strong regional variations in yield
14. ● STRENGTHS
- Rich Bio-diversity
- Arable land
- Climate
- Strong and well dispersed research
and extension system
● OPPORTUNITIES
- Bridgeable yield crops
- Exports
- Agro-based Industry
- Horticulture
- Untapped potential in the North
Eastern part of India
● WEAKNESS
- Fragmentation of land
- Low Technology Inputs
- Unsustainable Water Management
- Poor Infrastructure
- Low value addition
● THREATS
- Unsustainable Resource Use
- Unsustainable Regional
Development
- Imports
- small and shrinking holding size
(1.16 ha in 2010-11);
- climate variability...high risk.
Indian Agriculture – Present Scenario (SWOT)
But the future is safe and optimistic for the next decade and more
15. 10 challenges faced by agriculture in India
• Small and fragmented land holdings
• Manures, Fertilizers and Biocides
• Shortage of good quality Seeds for poor peasants
• Problem of Irrigation
• Lack of mechanization
• Soil erosion
• Agricultural marketing
• Inadequate storage facilities
• Inadequate transport
• Scarcity of capital
Classification: PUBLIC Draft
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Syngenta in India is….
• A leading Agribusiness
• Providing Integrated solutions
• Engaging with growers at every
step.
• Focusing on 8 strategic crops.
• World class R&T centre and
Manufacturing site in Goa
• Research stations across India
• Seed manufacturing facilities
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Our Strategy
Innovate
Integrate
Outperform
Develop new solutions combining biology and chemistry,
incorporating adjacent technologies and building
new business models
Outperform on the farmer’s field, gain market share,
sustain profitable growth
Create integrated offers supported
by agronomic expertise and
understanding of growers challenges
Our strategy has growers’ needs at its heart
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Our Philosophy
Taking responsibility for our products-
from production to safe use, storage
and disposal is a priority at Syngenta
17,000 trainings for farmers in 2012
More than 1 million farmers and
nearly 1900 Channel partners trained
6500 posters in regional languages
distributed
Active participation in ‘Container
Management Program’ of
Crop Life India
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More food
Less waste
One planet. Six commitments.
The Good Growth Plan
Make crops
more efficient
Increase average productivity
of the world’s major crops by
20% without using more
land, water or inputs
More biodiversity
Less degradation
Rescue
more
farmland
Improve the
fertility of 10
million hectares
of farmland on
the brink of
degradation
Help
biodiversity
flourish
Enhance
biodiversity on
5 million
hectares of
farmland
More health
Less poverty
Look after
every worker
Strive for fair
labor conditions
throughout our
entire supply
chain network
Empower
smallholders
Reach 20 million
smallholders
and enable them
to increase
productivity
by 50%
Help people
stay safe
Train 20 million
farm workers on
labor safety,
especially in
developing
countries
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India Examples
GroMore an integrated rice solution comprising of simple protocols offering
timely advice ‘in the language of the farmer’ to establish and protect the crop,
delivering immediate yield increases of up to 30%.
Tegra™: Piloted in South India in 2009. An integrated growing system,
delivering more productive tillers and a yield increase of up to 30%.
Project Nirmiti: a program that utilizes a network of local residents to make
agricultural knowledge, inputs and services available to smallholders in rural
India to improve farming practices, productivity and livelihoods.
Techno-Commercial Centers: Farmer Producer Companies set up by
government in Madhya Pradesh aim to help India’s smallholders access
technology and achieve economies of scale in purchasing, marketing etc.
Syngenta Me and Mine utilizes a network of local residents to make
agricultural knowledge, inputs and services available to smallholders in rural
India to improve farming practices, productivity and livelihoods.
25. 25Classification: INTERNAL ONLY
Joints projects with PAU “ Popularsing recommended agronomic practices of crop viz
Rice,Corn,Wheat & Potato” Major PROJECT GroMore Rice / MaxWheat
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Summary of North GroMore pilot project with PAU – 2012/13
Classification: INTERNAL USE ONLY
Sharing GroMore concept
PAU officials sharing GroMore
Tillers to farmers
PAU officials & growers Counting
GroMore Panicles & grains
Outcome for Grower & Syngenta
Better ROI for grower
Syngenta GroMore Pilot
Yield increase – 32%
Syngenta CP protocol – Rs.7731/ha
Grower CP spend – Rs.4790/ha
Additional income – Rs.21917 / ha
August 2012 September 2012 October 2012 onwards
MOU Signed with PAU
June 2012Oct. 2011
Actual yield and quality data is expected by Oct end 2012
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Outlining GroMore Project
Geograph
y
Central Plain
Zone
Sub Mountainous
Undulating Zone
Undulating Plain
Zone
Developin
g
Amritsar Gurdaspur
Developed Ludhiana
Mixed Jalandhar Kapurthala
Developed Geography
Developing Geography
• Selected 5 Districts cover;
• Major rice agro climatic zones
• 40% of Punjab rice acreage & production
• PAU presence (Farm Advisory Services)
• Both Rice-Wheat & Rice-Potato rotations
• Selected 5 Districts in Punjab – Divided each in to two sub districts.
• 5 Villages in each sub district – 10 Villages per district
• 5 Growers per village – 250 Growers in all 5 districts
• Undertaken ½ Acre of Grower for GroMore – 125 Acres Under GroMore
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Data Summary
• Total Grower Data – 173 (8 Sub Districts )
• ROI - Average yield increase value is R.22K/Ha over farmer
practice with Rs. 3K/Ha increase in CP spend.
• Average Increase in Yield & Additional Income across
geographies;
Developing Developed Mixed
Yield Increase - MT/ Hectare 1.82 1.56 1.68
Yield Increase % 41% 20% 30%
Additional Income/ Hectare -
INR
23321 19904 21520
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GroMore – Summary of “ Grower feedback”
• Nursery in beds
is meaningful
• Line transplantation
helped in aeration
of crop hence less
pests/Disease
& Agri.ops are easy
• Reduced Fertilizer
inputs
• Actara drench gives
lush-green-healthy
seedlings.
• One line off is good
• Thionutri at 15 DAT
gives more tillers
• Not only preached but
practiced too.
• GroMore Plot is like
garden – Everyone
stops to see.
• Liako prophylactic
is unique.
• Fellow farmers who
made fun of us are
now appreciating.
• More hills/Sq. Meter
will yield more.
• Uniform crop
emergence/tillering.
• Had to spend
Rs.800 on manual
weeding in my plot
• The only company
having complete
solution.
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GroMore is a dream harvest for farmers !!
Early Harvesting - GroMore harvesting is early by 15 days , means
will be able to advance sowing of Rabi crop for a better harvest .
Better Output Price – because of better quality GroMore crop
fetching min 22 $ /MT means 9% higher than farmer practice
GroMore Practice Farmer Practice 1st GroMore harvest in market
Observe the grain color
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GroMore – Summary of officials'’ feedback
Deputy commissioner Gurdaspur –
Dr. A Trikha IAS
Dr.MK Saini – FASS ( Farm
advisory service Gurdaspur)
PAU Vice- Chancellor , Dir. of Agriculture Punjab, ADG IRRI, Head
of PAU Kissan Club, PAU governing board members
NABARD Team & Deptt of Agriculture officials
We feel good to attend such
knowledge dissemination
meetings
By this unique story telling you are not only
doing verbal education of rice cultivation but
also demonstrating it in farmer fields….is
commendable .
Syngenta rice team team was recognized in
annual PAU Kissan expo.
I would like to thank
Syngenta rice team for
this kind of Unique
initiative in our
developing area of Rice.
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Global Nuffield farming Scholars from Canada/Ireland/New-Zealand & Australia (Guests at
PAU Kisan Mela) have seen GroMore Rice Plots
“PAU & Syngenta have jointly taken a good
initiative with Rice project This will surely
enhance rice productivity. Farmer will surely get a
yield increase of 20-30%.”
Brenda Schlepp 2012 Scholar
Canadian Nuffield Agricultural Scholar
“It is seen first time the way farmers are being
advise in such a good manner.”
Jemma Sadler 2012 Scholar ,
Wongan Hills in Western Australia,
“It is amazing to see the difference between the
GroMore Rice Plot & Farmer practice field .The
GroMore Plot is completely free of pest & Farmer
Practices was fully damage with pest”
Robin Schaefer,
Loxton in South Australia
“Hopes of new revolution will come in future
with the increase of plant population /m²
More Seedling …More crop/Yield
Good initiative. Keep it up
Mr. P.P.S.Pangali (President PAU kisan Club)
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Farmer excited to see the MaxWheat project results
Classification: INTERNAL USE ONLY
