1. WIP REPORT
PRESENTATION
Submitted By :
MD SADIQUE SULEMAN
1

2. PROJECT TITLE
CONSUMER BEHAVIOR TOWARDS COFFEE
VENDING MACHINES
COMPANY : IMRB INTERNATIONAL
2

3. SECTOR
MARKET RESEARCH
Market research is any organized effort to gather
information about target markets or customers
In turnover, India is the 21st largest market globally
5th largest within Asia
3

4. GLOBAL MARKET RESEARCH TURNOVER
Rank Continent
Sales in
(million USD)
Share
1 Europe 16,005 40%
2 North America 15,705 39%
3 Asia Pacific 5,998 15%
4 Latin America 1,920 5%
5 Africa 382.1 1%
6 Middle East 277 1%
4

5. 40%
39%
15%
5%
1% 1%
Europe North America Asia Pacific Latin America Africa Middle East
5

6. REVENUE OF MARKET RESEARCH
(Rs in $USD billion)
28.9
31.24
33.54
39.08
40.29
43
44.35
2009 2010 2011 2012 2013 2014 2015
6

7. IMRB
Founded 1970
Founder Hindustan Thompson Associates
Headquarters Mumbai, Maharashtra, India
Services Research, business
consulting and survey
Number of employees 1200
Parent Kantar Group
7

8. IMRB
IMRB was set up in 1970
Operation in 15 countries
IMRB is aligned with the Kantar group , an umbrella
network of global market research
IMRB market cap 187 $USD
8

9. OWNERSHIP STRUCTURE9

10. COMPETITOR
 Cross Tab
 Delphi Research Services
 Diksha Research
 Market Pulse
 Nielson India
10

11. PROJECT
CONSUMER BEHAVIOR TOWARDS COFFEE
VENDING MACHINES
SECTOR : FMCG
 The fast moving consumer goods (FMCG) segment is the fourth largest
sector in the Indian economy
 FMCG market is expected to increase at (CAGR) of 14.7 per cent to touch
US$ 110.4 billion during 2012-2020
 Expected to increase at compound annual growth rate (CAGR) of 14.7 per
cent
11

12. MARKET SHARE
43
22
12
8
4
4
2
5
food product personal care fabric care hair care households otc products baby care others
12

13. SUB SECTOR: BEVERAGE
HOUSEHOLD
CARE
PERSONAL
CARE
FOOD &
BEVERAGE
HEALTH CARE
Health beverages, bakery
products, snacks,
chocolates, ice cream,
tea/coffee/soft drinks,
processed fruits
Fabric wash,
Household
cleaners
Oral care, hair care,
skin care,
cosmetics/deodora
nts
OTC products and
ethical
FMCG
13

14. CONTD….
 The size of the Indian food processing industry is around $ 65.6
billion
 Indian hot beverage market is a tea dominant market
14

15. MARKET SHARE
36.4
30
8.2
6
4.3
15.1
HUL ITC NESTLE BRITANIA DABUR OTHERS
15

16. COMPANY
NESTLE
 Founded : 1866
 Founder : Henri Nestlé, Charles Page, George Page
 Market cap : 58.6 billion US$
Parent Company Nestle Ltd
Category Food Products
Sector Food and Beverages
Tagline/ Slogan Good Food, Good Life
USP
The biggest health and wellness brand in the world,
top brand in Fortune 500 list
16

17. MARKET SHARE
36.4
30
8.2
6
4.3
15.1
HUL ITC NESTLE BRITANIA DABUR OTHERS
17

18. PRODUCTS18

19. COMPETITORS IN HOT BEVERAGES VENDING
MACHINES
Bru
Atlantis
Café
Coffee
Day
Café Desire
19

20. PRO
 To determine the Customer satisfaction for hot beverage vending
machines
SRO
 SRO 1: To evaluate how the services offered by the Vendor affect the
purchase of Vending Machines
 SRO 2: To evaluate how the quality offered by Vender affect the
purchase of Vending machines
 SRO 4: To evaluate whether to buy the Beverage vending machine or
take it on lease
 SRO 6: To evaluate how the Servicing & maintenance of the Vending
Machine the Vendor does
20

21. METHODOLOGY
RESEARCH METHODOLOGY
Questionnaire Primary data
Survey
Pure
research
Applied
research
QuantitativeQualitative
Structure/DI
21

22. PROJECT METHODOLOGY:
Research Design • Descriptive
Scale Used
• Graphical Rating Scale
• Multiple Choice Multiple Response
• Likert Scale
Sampling Method • Purposive Sampling
Sample Size • 55 Consumer
Sampling Area • Industries of Pune
Data Collection Method • Survey
Data Collection Tool • Questionnaire
22

23. FINDINGS
 Compulsory Briefing about the Project
 Target Population to be considered
 Methods of Data Collection
 Convincing and Helping the Respondent understand questionnaire
 Respondents were less interested in giving us the Interview
23

24. Contd….
 Colleting the Genuine responses without imposing self-thoughts
 Achieving the targets before Dead-lines
 Researcher found that the Clients wants to Compare itself with other
competitors
 make error free interview
24

25. LEARNINGS
 How to maintain the difficult situation in working time
 Who is demanding vending machines product
 How to do work in a team & individually
 How to communicate and convince corporate people to give an
interview appointment
25

26. Cont…
 How to interact with respondents to collect feedback through the
surveys
 Visited 20 companies and collected data on the basis of interviews
and questionnaire & Learnt about consumer buying behavior
26

27. FACTOR ANALYSIS
15%
13%
36%15%
21% Question's Value
Price Flavor Brand Type of vending machine Quantity
27

28. Monthly expenses
30
40
20
10
3000-5000 5000-10000 10000-15000 More than15000
28

29. Vending machine used for
15
50
20
5
1 option 2 option 3 option 4 option
29

30. Most Popular Brand
23
9
5
11
7
Nescafe
Bru
Café Desire
CCD
Others
30

31. Type of flavor
30
5
10
40
10
5
plain tea lemon tea green tea
hot coffee ginger tea masala tea
31

32. Beverage company they use
5
20
5
20
10
10
20
10
Coffee Day Hindustan Unilever / BRU Georgia
TATA Godrej Fresh & Honest
Nestle / Nescafe True Value
32

33. Type of beverages
30
30
25
15
Coffee Beans Coffee Premix Tea Premix / Powder Tea Bags
33

34. Types of milk
35
65
Liquid Milk Power Milk
34

35. Frequency of order
30
15
8
2 0
10
35
Monthly Quarterly Half- Yearly Yearly More than a year Others Daily Weekly
35

36. Unit of order
50
30
20
kilogram cases/cartoon cups
36