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The State of the Internet 2015: Content Trends [Infographic]

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Forget trying to keep up with all the changes that occurred in Internet marketing this past year. It would take you until this time next year just to list them. So instead of taking up a lot of unnecessary and valuable time, the latest infographic from MDG Advertising quickly details the content trends you most need to know about.

Here’s how the top four will change the way we market:

1. The user is now officially in charge.
User-generated media has steadily grown from a trickle to a rushing stream. Sites like Twitch now attract 100 million active users per month. That’s a whopping 122% increase over 2014. Audio content is big, too, with music-streaming platforms like SoundCloud reaching 100 million tracks. And don’t overlook Snapchat and Wattpad. According to the infographic, they’re making big gains, too.

2. Thinking video? Better think small.
Just five years ago, nearly all video was viewed on big, horizontal-style screens (remember televisions, anyone?). Now it’s time to think small and vertical. New data reveals that vertically oriented ads on Snapchat have a nine times greater click-through rate than horizontally formatted ones. Now that’s big.

3. Don’t write off the tried-and-true blog.
The more things change, the more some things stay the same. Marketers continue to rank blogs as their most important content tools. In fact, they place them well ahead of graphics, video, and podcasts. This is especially true for B2B marketers, with nearly 57% of them listing blogs as their top content channel.

4. Formatted for a new era.
We’re witnessing a renaissance of advertising as new platforms present new opportunities to make ads that are more engaging and effective. Consider the rise of the five-second ad via Vessel, or Pinterest ads that adapt to the viewer’s screen to stay visible during scrolling. New Facebook ads now allow users to swipe through multiple products. And Google local inventory ads display merchandise available in nearby brick-and-mortar stores.

These are just a few of the statistics detailed in MDG’s fact-filled infographic. See the entire infographic to get the full story.

For more information go to: http://www.mdgadvertising.com/blog/the-state-of-the-internet-2015-content-trends-infographic/

Publicada em: Marketing, Internet
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The State of the Internet 2015: Content Trends [Infographic]

  1. 1. THE STATE OF THE INTERNET 2015: CONTENT TRENDS by O {wMDGadvertising WHICH MAJOR CONTENT DEVELOPMENTS SHOULD MARKETERS BE WATCHING? HERE ARE THE 4 BIGGEST CONTENT TRENDS THAT HAVE EIVIERGED IN 20l5. The importance of user-generated content is nothing new. However, this year the steady stream of pieces has finally become a flood. This trend can be seen across a wide range of platforms and content types. E TWITCH SOUNDCLOUD User-generated User-generated live video streams audio content million 1 O 0 monthly / /V active users / -. V" +23% minutes +83% and videos year_OVe, _year watched broadcast SNAPCHAT LIVE STORIES 4O 30 g _ _ on New Year's million viewers Eve during Winter ><-Games million viewers during Coachella WATTPAD A platform that allows people to upload written content/ stories. million monthly +48% unique visitors year-over-year Remember when video was watched mainly on televisions, with their huge screens and horizontal orientations? Thanks to the rise of mobile devices, that’s quickly changing. Big and Advertisers Horizontal / — Need to Adapt Small and Vertically oriented video ads _ on Snapchat have Verucal a 9X higher click-through rate compared with regular horizontal video ads. I In 2010, nearly all This year, video viewing was —P 29% is OH on big screens. small screens. Emerging content types understandably tend to get a lot buzz, but blogs continue to be a highly effective channel for most marketers, especially those in the B2B space. 45% of all marketers rank blogs as the most important content they create—ahead of: 57% of B2B marketers rank their company blog as their top content channel. I A K GRAPHICS -34% VIDEOS . 119% PODCASTS I2% 4. NEW AD FORMATS ARE TAKING OFF SOURCES: KPCB. COM/ INTERNET-TRENDS, SOCIALMEDIAEXAMINERCOM l | mdgadvertising. com Twitter: @MDGadvertising. com

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