Ethics entails a company’s social, political and community
perspectives and how they are applied in the company and the
people in totality. In most cities, fast food restaurants are not only a
booming business venture but also readily available to most people.
Factors such as improved technology and the ever-growing
population have prompted the food industry to increase its revenue.
However, the food industry has been facing some challenges
regarding ethical behavior
Ethical Behaviors in Food Industry
Food industries use inputs whose self-life is short.
Workers are paid minimal wage.
World Health Organization and Health related organizations are
against fast food products.
Environment is also affected since the industries use disposable
plates and bags to package their products.
Reasons for Addressing Critical
To Improve and Maintain Customer Loyalty
To Increase sales volume
To Increase profit margins
Trending Ethical Issues
Reluctance to compliance with food and health regulations
Minorities taking jobs in food processing and food service
Food distribution and hunger
Food safety and labeling
Food Consumer Trends
2007 2008 2009 2010 2011 2012
Organic foods 807.0 828.6 873.3 889.5 895.0 900.6
611.4 616.3 645.1 659.8 669.5 680.5
Beverages 195.6 212.3 228.1 229.7 225.6 220.1
Table 1: Sales of Organic foods in Japan (Retain in US$ millions)
Source: Euro monitor, International, 2012
Consequences of Ethical Issues in
Chronic health risks
Food safety concerns
Overuse of resources including water and land
Food Industry and Public Health
As part of ethical concerns, public health sectors have advocated for
food industries to accomplish profitability while ensuring that
customers are restrained towards healthy foods. The use of growth
hormones in foods is termed to be the leading cause of antibiotic
resistance in humans. Consequently, the public health sector is
skeptical that food industries are obsessed with profits rather than
promoting health foods to its customers. Food firms are ethically
obliged to create awareness on healthy food including protecting
children from unhealthy foods (Hammaker, Knadig, & Tomlinson,
Non-Trending Ethical Issues
After conducting a detailed marketing research and analysis, it
was evident that there are certain special class of consumers still
suffers in the hands of existing food and beverage industries. They
are consumers who have been advised by doctors to avoid taking
high sugar content foods. Saunders and associates limited
maintains that meeting customers constitutes its most preferred
goals. As a result, by not resolving the anti-sugar concerns,
chances that the company would lose many target consumers is
EXORBITANT FOOD PRICES
According to (Bartels & Onwezen, 2014), exorbitant prices mean
higher prices than stipulated normal prices. Food industries often
take advantage of consumers’ ignorance about correct charges and
it is an ethical issue to overcharge. If Saunders and associates
limited does not remedy this ethical concern, it will lose most
clients who might be able to afford high prices charged. It would go
against our preferred objective of expanding the market share to
increase sales volume attainable.
HEALTH AND HYGIENE
There is laxity to adhere to government prescribed hygienic
standards that are meant to reduce likely risks such as outbreak
of diseases such as cholera (Crane & Matten, 2016). By not
observing health and hygienic standards endorsed by the food
regulatory authority, the company risks its license being
revoked. many customers revealed that they do not prefer
buying fast foods because most operating food industries are
not keen in observing health and hygiene in their activities.
Objectives of Saunders and
To command a large market size to gain competitive advantage
among its rivals.
To Provide high quality, affordable and healthy fast foods to its
To execute all ethical issues effectively to attract many potential
clients, increase customer loyalty and avoid being at loggerheads
Chronic Diseases Caused by Food-
Kidney failure in young children and infants
Reactive arthritis and serious infections
Meningitis and still births
Guillain-Barre syndrome (Inflammatory disorder leading to
Ethical Dilemmas of Food
Customer’s taste and preferences
Traditional food cultures
Food industries economic interest
Responsibility for food-related Illnesses
Strategies to provide adequate information to consumers
Training and management of employees
Oni, O., & Matiza, T. (2014). Factors Influencing Consumer Choice of Fast
Food Outlet: The Case of an American Fast Food Franchise Brand
Operating in a Predominantly Rural Community. Mediterranean Journal
of Social Sciences. http://dx.doi.org/10.5901/mjss.2014.v5n20p802
Schneider, J. (2010). Concerns over food industry anti-obesity campaign
links. Nursing Standard, 24(50), 33-33.
Ukandu, N., & Ukpere, W. (2014). Factors Impacting Job Satisfaction of
Employees in the Fast Food Industry in Cape Town. Mediterranean
Journal of Social Sciences. http://dx.doi.org/10.5901/mjss.2014.v5n3p51
Bartels, J., & Onwezen, M. C. (2014). Consumers' willingness to buy
products with environmental and ethical claims: the roles of social
representations and social identity. International Journal of Consumer
Studies, 38(1), 82-89.
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate
citizenship and sustainability in the age of globalization. Oxford
Sebastiani, R., Montagnini, F., & Dalli, D. (2013). Ethical consumption
and new business models in the food industry. Evidence from the Eataly
case. Journal of business ethics, 114(3), 473-488.
Hammaker, D. K., Knadig, T. M., & Tomlinson, S. J. (2017). Health care
ethics and the law.
In Motarjemi, Y., In Moy, G., & In Todd, E. C. D. (2014). Encyclopedia of
Notas do Editor
Introduction to ethical concerns in the food industry
These are the common ethical behaviors that are experienced in mots of the food industries including Saunders and associates company
The need to urgently address the emerging ethical issues in the industry.
Some of the trending ethical issues in the food industry
Statistic trends of how consumers prefer organic foods in Japan. There has been an increasing trends in terms of purchases by the consumers. Most of them prefer organic foods which shows they believe the stick to the ethical issues and behaviors as compared to those industries which deal with non-organic foods
Some of the consequences that result with failure to address emerging ethical issues in the food industry. It is a chain-like figure which ultimately affects the farming activities in which they supply food products to these industries for processing.
This slide seek to explain the link between the food industry and public health with regard to ethical issues and behaviors
Anti-sugar concerns is one of the non-trending ethical issues in the food industry. It seeks to explain how health professionals have affected the sales of the food industries.
What exorbitant food prices mean to consumers with regard to ethical value of food industries
An explanation of health and hygiene concern which is a non-trending ethical issue facing Saunders and associates limited company
List of objectives that the company seek to achieve in order to ensure ethical values are observed in the industry
These are some of the diseases which are associated with the bridge of the health and hygiene concern.
These are some of the ethical dilemmas faced by industries while trying to balance between profitability and promoting healthy foods to consumers. Decisions made should include the management of the food industry as well as the stakeholders.