A comprehensive guide to the sponsorship opportunities with the John Molson MBA International Case Competition

1. SPONSORSHIP OPPORTUNITIES
Over 1,000 attendees
six-day lOng cOmpetitiOn
36 Business schOOls
frOm 15 cOuntries

2. Table of Contents
Message from the Dean 1
Message from the MBA Program Director 2
Message from the 2016 Organizing Team 3
Be Part of the Competition 4
Previous Year’s Sponsors 5
Benefits 6
Networking Event & Mobile Application 7
Previous Year’s Events Schedule 8
Examples of Sponsorship Visibility 9
Sponsorship Levels 10
Contact Us 11

3. On behalf of the John Molson School of Business (JMSB), I would like to thank you
for your generous support of the John Molson MBA International Case Competi-
tion. The competition is among the most prestigious of its kind in the world and
we are very proud to be celebrating its 35th anniversary this year.
The competition represents a wonderful opportunity for participants to develop
many competencies that are essential for business leaders. Due to the generous
participation of industry supporters, the event also provides an occasion for stu-
dents, sponsors and professionals to connect and develop valuable partnerships.
At JMSB, we are firm believers that an important part of a business student’s
education occurs beyond the classroom and this competition is a terrific example
of that. The support of the corporate community plays a vital role in making this
possible.
Thank you once again for your invaluable contribution to the development tomor-
row’s business leaders.
Best Regards,
Steve Harvey, PhD
Dean, John Molson School of Business
Message from the Dean
1

4. In January 2016, the John Molson School of Business will be the proud host of
the 35th MBA International Case Competition. During this student-run event
over 150 participants from 15 countries representing 36 universities will test their
skills, intuition and stamina in an intense weeklong competition. We will wel-
come more than 270 seasoned senior executives who donate their time and
expertise to judge the presentations of the MBA teams, and over 300 volunteers
to ensure that everything is done efficiently.
None of this monumental effort would be possible without sponsors like you.
Your generosity provides the backbone of the competition and, without it, the
John Molson MBA International Case Competition would simply not be able to
showcase the talents of MBA students and bring the vibrant Montreal business
community to an international stage.
On behalf of the John Molson MBA program, thank you for your commitment to
the competition.
Merci beaucoup,
Sandra Betton, PhD
MBA Program Director
Message from the
MBA Program Director
2

5. Since its inception back in 1981, the John Molson MBA International
Case Competition has been bringing together talented MBA students
from around the world for six intense days of case analysis, presenta-
tions and social activities. For the past 35 years, the organizers, volun-
teers, judges and sponsors such as yourself have contributed to creat-
ing more than just a competition; it is an opportunity at the global level
to Innovate, Connect and Compete.
Being a sponsoring partner is a unique opportunity for businesses to
expand their client base, gain visibility and capture a select audience
of international MBA students. Furthermore 300 local graduate and
undergraduate volunteers and 270 Montreal based C-level executives
take part in this one-of-a-kind experience.
We thank our loyal sponsors for being a valued part of this great event,
and extend our warmest welcome to our new sponsors. Because of
your generous contributions, the global impact of John Molson’s MBA
International Case Competition is made possible.
The 2016 Organizing Team
Message from the 2016
Organizing Team
3
From left Sean Smolka, Sarah Nasr, Cinzia Ruberto & Nidish PC
3

6. ♦ Not-for-profit event organized by four JMSB MBA students
♦ Worldwide participation
♦ 35 years of history
♦ Recognized as the largest competition of its kind
♦ Real-life live case
♦ Seven cases over five days at the Fairmont Queen Elizabeth Hotel
♦ Six-day event featuring numerous networking and social activities
Be part of the most prestigious
mBa case competition in the world
4

7. The John Molson MBA International Case Competition
offers exclusive opportunities to promote your organiza-
tion and build unparalleled visibility among more than
270 leaders from the Montreal business community and
150 MBA-level students from all around the world.
This is an event that you cannot afford to miss. Connect
with new clients, inspire tomorrows leaders, and impact
your local community.
Previous Year’s Sponsors
5

8. 6
Benefits
Innovate. Connect. Compete.
Networking: With over a 1000 attendees, this event allows you to
network with some of the most influential people, with connections
to regional businesses and international business scholars.
Identifying and recruiting top MBA students: As a sponsor you
will benefit from a front-line opportunity to witness the innovative
thinking of exceptional future business leaders. Top sponsors get
access to our talent search database, with over 300 students in busi-
ness and other disciplines.
Marketing to select target groups: Enhance and maximize your
marketing efforts by connecting to a premium target audience, in-
cluding senior executives, future business leaders from around the
world and a broad variety of students and faculty members from lo-
cal business schools.
Being a leader in sustainable business: The competition prides
itself in being a sustaniable event. All stakeholders are given the
opportunity to experience sustainability and responsible business
practices first-hand.
Giving back to the community: Supporting the John Molson MBA
International Case Competition is an unparalled opportunity to en-
hance awareness and exposure of your organization both locally, in
the Montreal business community, and abroad.

9. 7
Presence at Networking Event
7
Mobile Application
Enhanced Sponsorship Opportunity
• Be seen by our Competition’s attendees as
they navigate our app using their mobile
devices to learn more about the sponsors,
schedules, and events on the go.
• Add your logo, link to your website, essen-
tial product information, contact informa-
tion, social media information, and much
more.
• Complement your e-marketing and other
communications.
• Cost-effective means of advertising your
company to your target audience
• Promote new products and/or services
• Limited advertising slots available - act now!
For $2500, put your company in the palms of all of our attendees!
This six-day long competition
presents various opportunities
to maximize recruitment and vis-
ibility opportunities through ac-
cess to an international cohort of
talented MBA students. In 2016,
presence at the networking event
is extended to all our sponsors.
7

10. 9
Previous Year’s Events Schedule
The 2016 John Molson MBA International Case Competition
will take place from January 3rd
to 8th
, 2016. The events sched-
ule from the previous year’s competition is presented below.
Sunday
January 4
Monday
January 5
Tuesday
January 6
Wednesday
January 7
Thursday
January 8
Friday
January 9
Snacks &
Refreshments
18:00 - 21:00
Opening Ceremony
17:00 - 18:00
Yoga Session
6:00 - 6:45
Coaches Briefing
8:00 - 9:30
Opening Brunch
9:30 - 11:00
Team 1 Presentation: 14:45-15:25
Team 2 Presentation: 15:40-16:20
Mange et Mélange
19:00 - 22:00
Breakfast
6:30 - 7:30
Team 1 Presentation: 11:00-11:40
Team 2 Presentation: 12:55-12:35
Lunch
13:00 - 14:15
Yoga Session
6:00 - 6:45
Team 1 Presentation: 16:30-16:55
Team 2 Presentation: 17:10-17:35
Hockey Night:
Montreal Canadians
vs.
Tampa Bay
19:00 - 23:00
Coaches
Dinner
19:00 - 22:00
Indoor
Skating
19:00 - 21:00
Karaoke Night
21:00 - 23:00
Team 1 Presentation: 14:20-15:00
Team 2 Presentation: 15:15-15:55
Case 4: Live Case
10:30-11:45
Breakfast
8:00 - 9:30
Networking
Cocktail
17:00 - 19:00
Breakfast
6:30 - 7:15
Yoga Session
6:00 - 6:45
Breakfast
7:00 - 9:30
Coaches
Debriefing
8:15 - 9:45
Team 1 Presentation:10:40-11:20
Team 2 Presentation:11:35-12:15
Lunch
13:15 - 14:45
Team 3 Presentation:20:20-21:00
Team 1 Presentation:18:30-19:10
Lights, Camera, Action!
Theme Party
22:00 - 02:00
- Semi-Finals -
- Finals -
Team 3 Presentation:15:20-16:00
Team 1 Presentation:13:30-14:10
Team 2 Presentation:19:25-20:05
Team 2 Presentation:14:25-15:05
Final Banquet
19:00 - 22:00
8

11. Examples of Sponsorship Visibility
Invitation to Final Awards Banquet Naming of Major Event with
Keynote Speaker
Naming of a Competition Room Logo on Hotel Key Card
Logo at Final Banquet and Opening
Brunch tables
Logo on “Welcome to Montreal” Map
9

12. Diamond
$12,000
Gold
$8,000
Silver
$6,000
Bronze
$4,000
Logo in 35th Anniversary Promotional Video u
Special Mention in Sponsorship Speech u
Keynote Speaker & Naming of Major Event u
Video Ad on YouTube Channel u u
Enhanced Social Media Visibility u u
Logo on Name Tags u u
Invitation to Final Awards Banquet u u
Logo on Hotel Key Card u u
Logo on Communication with Stakeholders u u
Access to Student Resume Database u u u
Competition Room Naming u u u
Invitation to Opening Brunch u u u
Logo on a Final Banquet Table u u u
Info Table at Networking Event u u u u
Logo on an Opening Brunch Table u u u u
Logo on Welcome Screen u u u u
Invitation to Networking Event u u u u
Advertisement in Program Book (700+ Copy Distribution) Full page 1/2 page 1/3 page 1/4 page
Social Media Trivial Pursuit u u u u
Listing on Website u u u u
Logo in the “Welcome to Montreal” Map u u u u
Mobile App Ad
$2,500 $2,500 $2,500 $2,500
10
Sponsorship Levels

13. 11
contact us
We have a variety of packages available to compliment
your marketing objectives and desired level of investment.
For additional information, please contact:
Sean Smolka, MBA Candidate
Organizer, Sponsors & Marketing
2016 John Molson MBA International Case Competition
(514) 717 - 3191
sean.smolka@mbacasecomp.com