Duxbury: Hall's Corner Economic Development Analysis
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Duxbury: Hall's Corner Economic Development Analysis
- 1. Town of Duxbury Hall’s Corner Economic Development Analysis December 8, 2014
- 2. Project Goal To create an economic development plan that will serve to enhance and improve Hall’s Corner, to broaden the current customer base, support existing businesses, and to create a thriving and walkable business district.
- 3. Study Area
- 4. Stakeholder Outreach Strengths •Loyal local customer base Weaknesses •Parking Confusion •Traffic concerns, lack of pedestrian amenities •Signage restrictions •Lack of Cohesiveness Opportunities •Marketing/Branding Campaign •Introduction of new destination stores or services •Introduction of residential *Stakeholder Input from General Public & Local Businesses
- 6. Household Projections By Age 2010 2020 2030 Change % Change Households 5344 5940 6387 1043 20% Age 15-29 96 115 74 -22 -23% Age 30-44 952 877 1005 53 6% Age 45-59 2128 1939 1624 -504 -24% Age 60 and over 2168 3009 3684 1516 70%
- 7. Income Median Household Income 2000 2012 % Change Duxbury $97,124 $117,197 21% Plymouth County $55,615 $74,722 34% Massachusetts $50,502 $66,658 32% Median Household Income By Age Age Median Income Householder 25 to 44 years $173,056 Householder 45 to 64 $134,913 Householder 65 years and over $62,500
- 8. Housing Tenure & Type Number of Units in Structure MA Plymouth County Duxbury Single Family 76% 80% 88.50% Two to Four Units 12% 8.20% 4.60% Five to Nine Units 3% 2.76% 2.20% Ten to Nineteen Units 2.30% 1.90% 0.17% Twenty Plus Units 4% 3.40% 4.50%
- 9. Current Retail Inventory # of Establishments % of Overall % Typical Neighborhood Center Mix Professional Services 46 51% 10% Personal Services 9 10% 10-20% Retail Trade 20 22% 20-40% Food Services 8 9% 10-20%
- 10. Retail Analysis •Primary Trade Area- 10 Minute Drive •10 Minute Drive Time Could Potentially Support –1 Furniture/Home Furnishings Store –1 Clothing Store –4 Restaurants –1 Miscellaneous Other Store (Florist/Art Dealer/Pet Store/Office Supplies)
- 11. Office Analysis Source: Jones Lang Lasalle
- 13. Major Recommendations GOAL: Support Existing Businesses •Implement Business Development and management training programs •Expand Work of Duxbury Business Association (DBA) –Events and Promotions –“Shared” gift card program •Develop a comprehensive marketing strategy for Hall’s Corner –Working Group –Online/Smartphone campaign –Expand Signage
- 14. Major Recommendations GOAL: Pursue New Development •Introduce a Hall’s Corner Overlay District •Continue to work with property owners on key development parcels along Bay Road and Standish Street to explore redevelopment opportunities consistent with this plan •Meet with local developers or hold a developer’s summit to showcase the parcels •Include residential in new development.
- 15. Major Recommendations GOAL: Create an appealing public realm •Create a Pedestrian & Bicycle Friendly Environment -Resolve motorist confusion and pedestrian safety issues at the rotary -Implement Complete Streets Policies •Beautify the Area –Work with town to delineate public/private property –Trim street trees –Consider undergrounding utilities
- 18. Visualization- Bay Road Before
- 19. Visualization- Bay Road After
- 20. Questions? Amanda Chisholm Regional Planner Metropolitan Area Planning Council achisholm@mapc.org