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MAKE-IT presentation at the 8th European Innovation Summit (European Parliament) - David Langley - 16-11-2016
NEW BUSINESS MODELS
THE CASE OF THE MAKER MOVEMENT
DAVID LANGLEY email@example.com
8th European Innovation Summit
European Parliament, Brussels, 16 November 2016
Joint Institute For Innovation Policy Annual Symposium: The
Effect Of Digitisation On Society
If you don’t like it, don’t just complain.
Offer real alternatives and compete!
• The MAKE-IT project
• Opportunities and threats of the Maker Movement
• Economic impact
• Social impact
• Implications for Innovation Policy
Multidisciplinary research into
the Maker Movement
• January 2016 – December 2017
• Partner Organizations:
Het MAKE-IT project: focus
CAPS: Collective awareness platforms
• Case studies of ten maker initiatives
• Innovation Action Research
What is the role of digitization in the
• Free access to high-tech design and production facilities
• Collaborative technologies
• Sensor networks: becoming more aware of the
environment and our effect on it
• Making data comprehensible
• Leading to:
• Realization that a different production paradigm is possible
• Change towards responsible behaviour
• Citizen participation, creativity and empowerment
• Political / economic change?
Will the Maker Movement succeed where
the Arts and Crafts movement failed?
• Evgeny Morozov: The Arts and Crafts movement failed
• Too much time on “rag-rugs, baskets, and . . . exhibitions of work chiefly
• No political dimension demanding equality
• Spirit of labor reform became simply D.I.Y. tinkering
• We observe anti-establishment culture in the Maker Movement
• Parallels with Donald Trump’s election, European anti-EU Sentiment like
• Basis is sharing
• Citizens in control
• Rejection of neo-liberal capitalism: Trickle-down turns out to be trickle-up
• E.g. FabLab Zagreb wants to move away from university
• Will Makers push for political and legal reforms?
• Transparency and decentralization of power – and data
• Diametrically opposite to TTIP
The Maker Mindset
• Sharing economy
• Sharing knowledge, designs, components,
• Tension between sharing and commercialization
• Sharing sensor data
• Who uses what?
• Who is responsible for pollution?
• Everything as a service
Environmental impact of the
• Circular economy
• Design for repair
• Let value flow (not be hoarded)
• Everything as a service
• Producer remains owner
• Onus on producer:
• To make efficient use of raw materials
• To design for repair
• To produce durable components
Implications for Innovation Policy
• Great boost of skills and competences needed
• ICT, design, technology
• Discourage ownership and hoarding
• Stimulate business models based on usage and
sharing, e.g. pay-per-use
• Who owns the usage data?
• What (or who) is the product?
• What is the European alternative to US advertising