1. Mahesh Mahadev Ghorpade
Contact: +91-9823581010; Email: firstname.lastname@example.org
SENIOR BUSINESS DEVELOPMENT/SALES & MARKETING STRATEGIST: AGRICULTURE & AUTOMOBILE
Offering 12+ years of consistent success, providing strategic & operations leadership in uniquely challenging situations with
Strategy, Vision & Mission Planning + Sales & Marketing Planning & Execution Market Intelligence & Reporting
Marketing/ Business Development Relationship Management Channel Management Dealer Management Liaison
& Networking Brand Management Team Building Cross Functional Coordination Sales Campaigns Fund
Management Product Launch Budgeting Retail Management+ Institutional Sales
Competent, diligent and result oriented Professional, offering over 12+ years of experience in the areas of Marketing,
Sales & Business Operations. Currently spearheading functions with MITRA Agro Equipment Pvt.Ltd. (Godrej-Omnivore
capital) as a DGM-Sales & Marketing in Pune.
Leverage keen analysis, insights and team approach to drive organizational improvements and implementation of
best practices, adept at working in high pressure environments with strict deadlines and multiple deliverables.
Proficiency in translating functional experience for Marketing, Business Development & Marketing Strategies &
Intelligence, Development of New Client Accounts, Requirement Mapping and Relationship Management.
Perfect team manager having ability to lead cross-functional teams and integrate their efforts to maximize
operational efficiency. Proficient in striking perfect coordination with all involved agencies ensuring bottleneck-free
Cost effective professional, recognized for high professional merit & excellence in the entire career, ensuring
customer satisfaction by achieving performance parameters delivery & quality norms. Armed with strong analytical
and problem solving skills. Superior communication and interpersonal abilities.
Capable of establishing distribution infrastructure; developing strong network of channel partners - dealers, distributors.
Demonstrated ability to manage human, financial and material resources towards the achievement of stated objectives.
Proven skills in breaking new avenues & driving revenue growth and proactively conducting opportunity analysis.
MITRA Agro Equipment (A Godrej-Omnivore Capital) since Jan’2015
DGM-Sales & Marketing
Products – Manufacturer of Tractor operated sprayers, boom sprayers, planters, harvesters, etc. (Horticulture crops).
Expanded business in other than Nasik area (core potential area for grapes) in rest of Maharashtra, Karnataka, Andhra
Pradesh, Telangana, Tamilnadu, Gujarat in 1 year time.
Leading effectively B2B,B2C activities in scope of business expansion in right areas with right product positioning.
Established a good synergy in direct sales force of 40+ members with 6 team leaders to gain maximum momentum with
Organized various meetings with investors and reached a database of 500+ businessmen parties in Maharashtra.
Gone beyond traditional marketing to do concept selling at grass root level.
Managed to appoint 12 dealers & sales of 800+ machines worth Rs. 40 Cr in 16 months’ time from zero sales.
Opened new markets in Karnataka & Andhra to get a business of worth Rs.14 Cr in 6 months.
Driving new sales techniques of concept selling thru direct sales to get a business from small pockets too. This has added
revenue of 16Cr to company.
2. Maschio Gaspardo India Pvt.Ltd.Pune JUNE’12 to DEC’14
Manager – Sales & Marketing
Involved in this green field project of tractor implements business in India since beginning & build the network to grow.
Bringing awareness in dealer about the competition & market industry. Developed world class infra of implements
dealers in India which is first of its kind with complete Dealers standards operating process.
Maintained the market share & volume in the industry by appointing retailers and distributors , Align dealers to sale
entire product range Rotavators, RMB plough, power harrow, Disc plough, harvesters, planters, seed drills..etc
Effectively leading a team of 14 members in Sales, Brand building activities, improving market reach thru various ATL,
BTL activities, and exhibitions. Responsible for PAN India Market development activities, Institutional/Corporate deals,
Strategic planning .
Responsible for future product strategies, Lead Market Research to gain consumer insight and translate into new
technology proposals & hence the sales growth, etc. Assist in Identifying gaps in product portfolio, product
development & technology roadmaps for right product positioning. Determine market potential and develop pricing
strategy for advanced technologies and products.
Involved in this green field project since start & successfully growing business with Agriculture OEM's viz. Mahindra,
New Holland, John Deere, Case thru new offerings & development as per customer need.
Increased OEM business from 600 Mn INR to 1100 Mn INR.
Designed & developed corporate identity guidelines for setting up dealership network(36dealers) across India.
Appointed 15 dealers in 8 months span of time in Maharashtra state.
Achieved 150 Mn INR business with own Dealership network with right strategies.
JOHN DEERE INDIA PVT. LTD ,PUNE NOV’2007 – JUN’2012
Sr.Territory Manager-Dealer Development (Apr.09-Jun.12)
Managing relationship with bankers & financers. Organize Power meets, Multi implement demonstrations, manpower mass
recruitment drives, delivery functions, organize conferences, motivational programs in the dealer's territory
Building up Sale, service infrastructure, branches touch pints to enhance CSI
Monitoring paid for stock (P.F.S.) ,net worth at dealer end. Improve the effective coverage by adding branches and
Dealer development and Collections from dealers ,Maintaining relation with regional tractor sales offices ,Product Training
to DSP and mechanics.
Dealer handling & Dealer development in the territory of operation by improving coverage, infrastructure, manpower
training, activity scheduling. Etc.
To work through different product lines such as Tractors, implements, harvesters, merchandise, forestry, construction
Equipments. Etc, as guided by company
New dealer installation programs, Dealer financial analysis, Enquiry management systems, India pathways, Dealer
business plan manager, Pay for performances, Base dealer standards, Assessment and audits, CSI survey, DTAC,JD
point,JD experience.. Etc to improve dealer’s working ability
Was handling Tractor Sales business in alignment with Authorized dealerships (channel partners) relates Daily
monitoring, Achieving Dealer business plan (for Sales, Increasing Market Share, Manpower recruitment, Funds
involvement, coverage, infrastructure, trainings and promotional activities, market assessment, etc.)
Was analyzing the market segmentation, competition & Plan accordingly to introduce relevant product with the team of
Was Handling 6 dealers, guiding Dealer’s Manpower in sales, service, conducting sales promotion activity for brand
awareness and brand consideration in Western Maharashtra & Marathwada region .(Satara, Kolhapur, Sangli, Jalna &
Responsible for Sales of Product extension-Tractor Implements (PTO driven) business in Maharashtra.
Enhanced the JD number of branches-touch points from 30 to 55 for getting maximum sales in new pockets too.
Increased Market share in assigned territory from 8% to 13%.
Achieved sales of 1200 tractors & 600 implements in a year.
3. John Deere India Pvt. Ltd., Pune NOV’2007– APR’2009
Sr.Section Manager – Marketing Department
Was responsible for managing the activities of Nation-wide sales (16 Area Offices) of John Deere tractors in India and
accordingly coordinating with the Operations, SCM and logistics to meet the market demand. Acting as a single point of
contact for all AOs across India and Nepal for day-to-day sales, direct sales and institutional sales activities.
Working on & mastered in SAP-R3 SD function, APO, COMAR, etc.
Worked as a professional trainer in John Deere to train Dealer sales team for soft skills, communication. Conducted
about 15 training programs in FY’12
Implemented John Deere Sales System for enquiry management and analysis in U.P, Bihar, West Bengal and Orissa on
about 32 dealers successfully in 6 months during FY’11
International Motor Co.WLL, Bahrain MAY’2007- OCT’2007
Sr.Sales Executive – Parts Division (Mazda Motor Corp. Japan)
Was handling GCC customers, catering to the parts needs of a wide spectrum of diverse Company customers,
understanding part applications, and creating a demand for Mazda genuine accessories
Developed a new ordering process to minimize lead-time delays in ordering critical high-value parts from Hiroshima,
Japan.Prepared a comprehensive Inventory model based on the time-series analysis of customer periodic requirements
of spare parts. This reduced average inventory carrying cost by 20% and reduced stock-outs by 15%.
Co-coordinating with field & counter sales executive in initiating and sustaining viable relationship with potential large
Kinetic Engineering Ltd.Pune MAY’2006 – APR’2007
Sr.Engineer – Business Development (Auto comp. business)
Was working as a Sr.Engineer in business development dept
Was handling business of major domestic Auto OEM’s like Accounts Handled: TATA MOTORS LTD, FORCE MOTORS LTD,
CARRARO INDIA LTD, and PIAGGIO VEHICLES PVT.LTD.etc
Targeting the new customers & existing customers to increase the share of business & hence the growth of the
Kirloskar Oil Engines Ltd.Pune JUN’2004 – MAY’2006
Officer– Marketing Department (Diesel Engines)
Was appointed as GET in marketing cell of Medium Engines Business. Interacting with area offices & front
line sales force to provide leads & generation of the same thru market research activities, customer reviews,
market segmentation in Pune & Delhi region
Understanding product application process. Analyze market trends & changing customer demands.
Involved in preparing business plans, forecasting, and growth map. Competitor Analysis-Technical &
commercial analysis of our offerings in terms of products & after sales service packages, CRM analysis
PGDMM (P.G. Diploma in Marketing Management); 2007- 63.08%
Symbiosis Institute of Business Management, Pune
BE Mechanical; 2004- 60%
G.S.Moze college of Engineering, Pune
Diploma (Mechanical); 2001- 74.33
S.S.C; 1997- 74.80%
4. Computer Proficiencies:
Designing : Auto CAD R, I-DEAs, CATIA
Office Automation : MS Office, Internet & Email
Language : ‘C’, C++
Inter College Cricket, Kabbadi tournament captain in 2002,2003,2004.
Winner of Inter college Antakshari competition in I.O.T.College 2000
President of SONI (Student organization for National integrity) which is active in social activities viz.blood donation
camp, cleanliness campaigns, tree plantation,etc.
Date of Birth: 3rd JUN 1982.
Permanent Address: B303,Adi Regency, Vijay Nagar, Kalewadi, Pimpri, Pune – 411017.
Mr. Rajesh Malik : Sr.GM in John Deere 08605016471.
Mr. Bhupendra Nawale : Asst General Manager in John Deere (MH) 09822531266
Mr. Abhay Dhokte: General Manager in John Deere 09168242288.
Mr. Pawandeep Singh : Asst General Manager in John Deere 09850816197
Mr. Sunil Malik: COO, Maschio Gaspardo India Pvt.Ltd.08554984373.
Mr. Rahul Desai : Vice President, MITRA Agro Equipments Pvt.Ltd. 07042198440.
Mr. Mohanan : Sales Head, Mahindra Applitrac Business 9967645644
Mr. Sandeep Gupta : DGM Sales, New Holland India, Delhi: 9310798219
Mr. Pankaj Kadam : Customer Support head Kubota, Pune: 7028045489
Mr. Mukesh Bhatt : Marketing head MH Captain Tractors : 09168063311
Reporting to :- CEO
Number of reportees :- 6
Current Location :- Pune
Total Experience :- 12years 4 months
Current CTC : - 18 Lacs /Annum.(Excluding variables of 7 Lacs)
Expected CTC : - Negotiable.
Preferred Location : - Pune,Mumbai.
Reason for Change :- Looking for an opportunity to explore the earned skills
Notice Period : - 1 month
The information furnished above is true to my knowledge and belief.
Place : Pune (M.H.)
Mahesh Mahadev Ghorpade