1. CHANNEL OVERVIEW & PROPOSAL
for
for
Canal + (France)
Canal + (France)
September 2003

2. SONY PICTURES TELEVISION
INTERNATIONAL
Sony Is The No. 1 Brand In The World!*
And SPTI Is
The Global Entertainment Powerhouse!
Blockbuster, quality motion pictures
Top-rated, hit TV series and telefilms
A global footprint of 35 international channels
Chart-topping music labels
Best-selling Sony video game/home electronics
-- *According to 2002 Harris Poll data
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3. SONY PICTURES TELEVISION
INTERNATIONAL
SPTI Programming Has A Global Footprint!
Over 35 international channels, reaching 230 million
households
Worldwide reach in 65 countries
Territories throughout Europe, Asia, the Middle East and
Latin America
Integrate Your Brand Messages With SPTI’s World-Class
Programming Portfolio!
Now Featuring…
FILM: Mona Lisa Smile, Bad Boys II, Spider-man
TELEVISION: Alias, Joan of Arcadia, The Shield Street Time,
Seinfeld
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4. SET Latin America
Top-rated in general entertainment
TV among adults 18-49
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5. SET LATAM FAST FACTS
English-language primetime series air three
weeks after initial U.S. premieres (subtitled in
Spanish & Portuguese). See it first on Sony!
– Will & Grace, CSI, CSI Miami, Law & Order, The
District, 8 Simple Rules…
SET LATAM series beat the air dates of locally-
dubbed broadcasts by at least 6 months
Dominates primetime ratings among the adults
18-to-49 for cable alto
Ranks among top 10 Best sites in Brazil
http://brasil.canalsony.com/index.html
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6. PROMOTIONAL OPPORTUNITIES
Emmys 2003
Live awards show telecast on SET
An online contest for viewers to win a trip to hit the red carpet and
attend the ceremony in L.A.
Grammy Awards 2003
Live awards ceremony broadcast on SET
Performances by some of the world’s the most popular artists
Talent Tour
Tours to Latin American markets linking your channel/brand to the
most famous faces on TV
Previous appearances by Fran Drescher (The Nanny), Mila Kunis &
Wilmer Valderrama (That 70’s Show), Kerr Smith & Meredith Monroe
(Dawson’s Creek)
On-air, online and off-air promo support for tours
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7. Sony’s Adventure Lifestyle Channel
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8. AXN FAST FACTS
Home to Action-Adventure programming—the
world’s most popular & translatable
entertainment category
Strong ratings and great geographical reach in
emerging markets
Targets adults 18-to-49 A/B class, upwardly-
mobile, urban-based viewers who have buying
power, acquire luxury items and love to travel
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9. AXN PROGRAMMING
Premium, Top-Rated TV Series:
– Alias, CSI, The Shield, 24, Andromeda
Blockbuster, Hit Movies:
– Men in Black, Traffic, Crouching Tiger Hidden Dragon,
–Mission Impossible 2
First-Run Alternative Sports:
– World Rally Championship, Eco-Challenge, North Face Expedition, AXN
Fun Race, AXN Challenge
Event Programming:
– The Amazing Race, No Boundaries, Survivor, Who Dares Wins
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10. INTEGRATION OPPORTUNITIES
AXN’s proprietary, original programming offers
unique integration opportunities through the
following properties:
AXN: ON THE SPOT
– Access to today’s blockbuster films—leveraged by
Sony’s worldwide studio presence
NEXT ACTION STAR
– The hottest new reality series is coming to AXN
worldwide
WORLD RALLY CHAMPIONSHIP
– Gear up for racing around the world’s most breath-
taking destinations
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11. ON THE SPOT
Lights, Cameras, Action—AXN Style!
AXN’s signature series showcases the year’s biggest
films—featuring up close and personal interviews with
the world’s major stars, willing to be put On The Spot.
Spot
But AXN does it with a twist! In a distinctive, new
format, our celebrity guests must respond
spontaneously to buzz words or phrases (from index
cards), exposing a side of their talent and personal lives
rarely seen on TV.
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12. ON THE SPOT
2003 Feature Film Slate
2FAST2FURIOUS (Universal), starring Paul Walker, Eva
Mendes, Tyrese Gibson and Devon Aoki; directed by
John Singleton
CHARLIE’S ANGELS 2: FULL THROTTLE (Sony Pictures),
starring Drew Barrymore, Cameron Diaz, Lucy Liu,
Bernie Mac and Demi Moore; directed by McG
TERMINATOR 3 (Sony Pictures), starring Arnold
Schwarzenegger and Claire Danes
THE HULK (Universal), starring Eric Bana, Nick Nolte and
Sam Elliott; directed by Ang Lee
BAD BOYS II (Sony Pictures), starring Will Smith, Martin
Lawrence and Gabrielle Union; directed by Michael Bay
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13. NEXT ACTION STAR
AXN gets international exclusivity to the
hottest, new reality series from NBC
NEXT ACTION STAR begins
with a nationwide search, culling
through thousands of hopeful As an added bonus, AXN is
Americans who think they have producing a one-hour behind-the-
what it takes. A dozen lucky men scenes special, hosted by actor
and women will fly to Los Angeles Stephen Baldwin. Topping the bill
for a shot at becoming the NEXT is exclusive footage of the
ACTION STAR.
STAR winners as they star in their first
feature film.
The last man and woman
standing will realize their dreams:
They’ll star in a feature film by
legendary film producer, Joel
Silver.
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14. WORLD RALLY CHAMPIONSHIP
Start your engines! AXN is revving up the motor sports
action. Join a truly global adventure through some of
the world’s most stunning backdrops as AXN goes on
the road with one of the most challenging competitions
in the world.
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15. E! Entertainment Television is Latin America’s channel
for celebrity profiles, show biz news, probing
documentaries, and the latest in fashion!
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16. E! FAST FACTS
E! Entertainment delivers a balanced ratio of
female and male viewers
75.1% falls within the coveted adults 18-49 demo
Compelling, entertaining programming: The E!
True Hollywood Story, Fashion TV, Celebrity
Profile Latino, Talk Soup
E! has A/B viewers: Early adopters, upscale,
young adults who have very active lifestyles
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17. E! PROGRAMMING
RANK
Brooke Burke ranks topics ranging from the Hollywood’s most
eligible bachelors to the top vacation destinations
REVEALED
It's everything you didn’t know about… Jules Asner presents
an in-depth look—taking a totally candid perspective--at the
lives and careers of Hollywood’s hottest stars!
ROYALTY A TO Z
Prince Edward helps viewers explore the fascinating and very
private world of royalty--from A to Z
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18. E! PROGRAMMING
LIVE… FROM THE RED CARPET
E!’s cameras are the first to arrive and the last to leave from
the most important events in Hollywood: Academy Awards,
Emmy Awards, Golden Globe Awards, Grammy Awards
and SAG Awards. The most complete and entertaining
event coverage in TV.
THE E! TRUE HOLLYWOOD STORY
Hollywood’s most infamous stories, scandals and tragedies.
E!’s hard-nosed, diligent investigative team bares the raw
truth behind the celebrities and entertainment world.
HISTORIAS VERDADERAS
An exclusive Latin American program offering, featuring
real stories of Latino celebrities who paid a high price for
fame and fortune.
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19. SET ASIA
India’s top-rated cable TV channel among general
entertainment viewers
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20. SET ASIA FAST FACTS
Launched in 1995, SET Asia airs more
than 1,200 hours per year of original
Hindi-language programming that
includes the best dramas, comedies,
FOOTPRINT:
series and Hollywood & Bollywood
– INDIA
blockbusters – PAKISTAN
– SRI LANKA
With distribution to more than 23 – BANGLADESH
million households, SET Asia
significantly draws the lucrative,
upscale adults 18-to-49 audience
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21. SET MAX FAST FACTS
Premium films, TV series, major sporting events
(such as cricket) and other OTO/event specials
Reaches more than 26 million homes in India
A 24-hour, digitally-encrypted channel on the
Pan Am Sat 10 Satellite
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22. ANIMAX FAST FACTS
Showcasing ANIME, Japan’s home-grown art
form—and now the world’s most popular
entertainment genre!
Animax targets children and young adults
Animax is the fastest growing cable channel in Japan—at 4
million households and counting
40% of these subscribers average incomes above $55,000
annually
Sweety, Gundam, Monkey Punch, Dragon Ball & Men in
Black are among the anime features showcased from
Japan’s top studios
Starting in January 2004, Animax launched services
throughout North Asia and Southeast Asia
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23. TV1 AUSTRALIA
“Television’s Greatest Hits” channel targeting
the general interest audience
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24. TV1 FAST FACTS
Launched in April 1995, TV1 is Australia’s leader in
Pay TV general entertainment with more than 1.2
million households via cable and satellite on the
Foxtel/Austar platforms
Healthy subscription growth at 12,000 homes per
month
Attractive, advertiser-friendly genres include Western,
Comedy, Variety and Science-Fiction
Hit, brand-recognizable programming: Charlie’s
Angels, Seinfeld, Magnum P.I.--provided by TV1’s
three studio partners; Sony, Paramount and Universal
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25. SUMMARY
SPTI offers top-shelf and customizable programming
to showcase your services and drive your Consumer
and Corporate businesses in emerging markets
SPTI delivers highly attractive upscale, urban viewers
via our SET and AXN networks. We also offer
unobtrusive and timely product placement
opportunities in our original productions
Quickly and efficiently establish worldwide brand
awareness for your products through coordinated
global buys on SPTI’s network platforms
Let’s begin a relationship and expand business
opportunities between Sony and your company
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