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STOP BORING PEOPLE BY SENDING The Audience Is Always Right

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STOP BORING PEOPLE BY SENDING SIMPLE MESSAGES.




“The whole industry is obsessed with the idea
of a simple message, endlessly repeated (...)
What people actually want is stuff with some
complexity, some meat, some richness (...)
No-one ever came out of a movie and said
I really liked that. It was really clear.”
Russel Davies, Strategist & Author





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