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BRANDS MUST FIND A DIFFERENT The Audience Is Always Right

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BRANDS MUST FIND A DIFFERENT WAY TO OPERATE
AND COMMUNICATE.

“It is about attracting people in, so they
can then pull out the things they want.
For this you need a magnet – It is more
than quality and more than service, these
are assumed, they are the starting point,
consumers need an emotional world –
Something they can react to – Something
they can reject or join.”
Robert Jones, “The Big Idea”





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