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BUT PEOPLE SPEND THEIR TIME The Audience Is Always Right

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BUT PEOPLE SPEND THEIR TIME WITH MEDIA
DIFFERENTLY.
700
Minutes per day spend with media (US).

600

Broadcast TV
500 Playback via VCR
Console Game
DVD or VCR
400 Mobile Web
Mobile Texting
Mobile Talk
300 Any Landline
Instant Messanger
Computer Video
200
Email
Software
Web
100
Magazine
Book
Newspaper
0
15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 Age

Source: Video Consumer Mapping Study , AC Nielsen 2009.

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