Take a look at a presentation made by Rick Principato @ Print 2013 this year on the subject of 'Profit from PressRoom Chemistry, during the 2nd Global Channel Partners Summit in Chicago.

1. Presentation for
Global Channel Partners Summit
Print 13 Chicago IL
September 10, 2013
Presented by: Rick Principato-President

2. Who Is Tower Products?
• Privately owned, independent manufacturer.
• Diversified manufacturer of pressroom
chemicals including washes, low VOC products,
fountain solutions and specialty products selling
through a channel. No direct sales.
• International production and delivery scope with
integrated manufacturing facility in Easton, PA.
• Already selling into the export marketplace.

3. Presentation Focus
• What are the opportunities in pressroom
chemistry for your company.
• What are the profit opportunities by
product line.
• How can we profitably purchase and sell
these products.

4. Tower Products International
Sales Strategy Goal
• Our goal is to provide our international
dealer partners a complete line of high
technology fountain solutions and related
products that are proven in the market and
take little if any technical support to sell to
your customers in order to grow their
profitability.

5. Pressroom Chemical Opportunities
• Fountain Solutions (Sheetfed, HS Web and
Coldset)
• Alcohol Replacements
• Press Washes (Conventional and FOGRA)
• Press Washes (UV and Flexographic)
• Press Washes (Low VOC)
• Specialty Washes and Cleaners
• Ctp Plate Cleaners

6. Pressroom Profit Metrics
Gross Profit by Product Line
•
•
•
•
•
•
•
•
Fountain Solutions (Sheetfed, HS Web
15-35%
and coldset)
Alcohol Replacements
20-35%
Press Washes (Conventional and FOGRA) 15-25%
Press Washes (UV and Flexographic)
20-30%
Press Washes (Low VOC)
20-30%
Specialty Washes and Cleaners
25-50%
Ctp Plate Cleaners
25-50%

7. International Dealer and Tower Products
Purchasing/Partner Metrics and Methods
• 1) Traditional buy and sell model
• 2) Concentrate model
• 3) Licensing agreement model
• Products can be modified for local printing
markets (eg pH modification)

8. Fountain Solutions and Alcohol
Replacement Technologies
• Fountain Solutions and Alcohol Replacements
•
•
•
•
•
•
•
Millennium SF
Millennium 7000
Millennium 1000 and 2000
Millennium HSW-100
Dynamic ARP
AR-7500
All products have been tested by the major plate
manufacturers for CTP plate performance.

9. Conventional and FOGRA
Press Washes
• Standard Press Wash Products
• Tech Wash IF, Colorkleen and IP Wash
• FOGRA Approved Washes
• Infinity Wash HMK-1 WM
• Infinity Wash HMK UV

10. UV/Hybrid Washes
• These products are designed to clean both UV and EB
inks. Very strong cleaning action. Presses dressed
accordingly. We are specialists in UV/EB Cleaning
technology.
• 396 UV and UV Wash MA- Strong UV Washes for nitrile
and PVC composites.
• California UV Wash- Faster drying EPDM UV Wash.
• Tower UV Wash 100 Plus- Outstanding for both UV and
hybrid washes. EPDM compatible.

11. Specialty Product Types
•
•
•
•
•
•
•
Plate Cleaners
Metering Roller Cleaners
Roller Care Products
Coatings Cleaner
Deglazers/Rejuventators
Ink Fountain Liners
Auto Wash Cloth-Dry

12. Flexographic Pressroom
Chemistry
• Products designed for the growing
flexographic printing market.
•
•
•
•
Anilox Roller Cleaner Gel
UV Flexo Ink Cleaner
Conventional Flexo Ink Cleaners
Water-Based and Solvent Based Products

13. Your Input to us is valuable. How can we help
you succeed?
Tower Customer Care:
Phone: 610-253-6206
Website: www.towerproducts.com
Email: rick@towerproducts.com
Manufacturing Location:
2703 Freemansburg Avenue
Easton, PA 18045 USA