Andrew King shares experience of his friend who received a nicely designed welcome email from a Customer Experience representative at Everlane. Visit http://blog.lyris.com/ to accelerate your digital & email marketing campaigns.
An Interesting & Effective Email from Everlane – Lyris Blog
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An Interesting & Effective Email from Everlane
By Andrew King
A friend of mine recently ordered a couple of items from trendy new
online retailer Everlane. Everlane’s website positions it as an ethical, highly
transparent, online fashion brand. The company prides itself on doing things
differently than traditional retailers. I’m happy to say that the same goes for its
email marketing!
After I was recommended to check out Everlane I obviously signed up to the email program. I received this nicely
designed welcome email, which I think covers all of the bases but is nothing revolutionary:
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This is the interesting email which arrived seven days later….
Why is this email so interesting?
1. Customized “from” name and email address
You’ll notice that this email isn’t from Everlane. It’s from Marisa Moby, a Customer Experience rep at Everlane. This
gives the email a really personal touch and actually made me open it straight away. I was intrigued to find out why
someone at Everlane was contacting me. Perhaps I’d won a year’s supply of Everlane clothing?
2. Plain text
This is an extremely good example of how to use plain text emails effectively. It looks like Marisa has hand-typed this
email and sent it to me personally.
3. Great messaging
I love the messaging in this email. Marisa is giving me permission to contact her directly if I have any questions. I can
even reply directly to the email because it’s come from marisa@everlane.com.