360° Marketing delivers compelling marketing interactions that improve insurance customer acquisition rates and maximize profitable customer growth by combining omni-channel marketing, real-time personalization, digital marketing, and customer analytics capabilities.

1. IBM Commerce for Insurance – 360°Marketing
Marketing & Merchandising
90%
of insurers prioritize
getting closer to customers
38%
of insurers have
an integrated physical/digital
strategy
34%
of insurers
have a cohesive
social strategy
360° Marketing delivers compelling marketing interactions that
improve insurance customer acquisition rates and maximize
profitable customer growth
Customer insight
Use advanced analytics for a deeper
understanding of customers
Seamless brand engagement
Design consistent marketing experiences
across all customer touch points
Personalized marketing
Capitalize on new technologies to
stimulate new relationships
15% - 30%
higher campaign ROIs
2x - 5x
increase in
resource efficiency
200% - 400%
increase in response rates
Affinity
Channel
Agent /
Broker
SMS
Web
Social
Media
Voice
Self-
Service
Kiosk
ChatApps
Email