1. Getting the Most Out of Social Media
Twitter and Hootsuite

2. Twitter
• Online social networking service
• Send and read text-based messages
• 140 characters or less

3. Twitter Amenities (1)
• @ Feature
– Mention other users in
your tweets
– Reply to tweets -- start a
conversation
– Place a “.” before @
symbol in beginning of
tweet to have it pop up
for all followers on TL

4. Twitter Amenities (2)
• Favorite
– Mark important tweets
with a star
– “Favorited” tweets
archive on profile --
reference later
– See who has “favorited”
your tweets

5. Twitter Amenities (3)
• “Who to Follow”
– Users similar to you pop
up on homepage sidebar
– Easy to expand your
network

6. Twitter Amenities (4)
• Direct Messaging
– Send a personalized
message to followers
– Doesn’t appear on
timeline

7. LH&A Twitter Profile

8. Hootsuite
• Social media dashboard
• Manage multiple social media profiles
(Twitter, FB, Google+)
• Free, with option to “upgrade”

9. Hootsuite Amenities
• Everything in one place -- switch tabs to
view different profiles
• Schedule posts (tweets)
• Measure online presence/growth with
“analytics” tab

10. LH&A Hootsuite

11. Hootsuite Analytics
• “Twitter Profile Overview”
– Only option available with free account
– Follower growth
– Keyword search (Lynn Hazan)
– Most popular tweeted links

12. Twitter Profile Overview -
Hootsuite (1)

13. Twitter Profile Overview -
Hootsuite (2)

14. Contact Information
Twitter: lynnhazan
Linkedin: Lynn Hazan
Facebook: Lynn Hazan
SlideShare: Lynn Hazan
EzineArticles: Lynn Hazan
55 E Washington St
Suite 715
Chicago, IL 60602
312-863-5401
Lynn@lhazan.com
Lhazan.com
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