Nutritional and dietary supplements marketing to create loyal buyers

1. How to Attract the
Loyal Supplement Buyer

2. New Awareness of Nature, Wellbeing, Fitness

3. Walk the road from your customer’s perspective

4. 3 Goals for Today
1. How to Be Awesome
2. Power of the Web
3. Best Ideas Exchange
**3 new ideas for your store

5. Quiz
Who is the #1
influencer of
natural health
products today?

7. 1. Know Your Audience

8. Quiz
Who is your
target
audience?

9. Natural Health Continuum
Core Customers Mid-level customers Periphery customers

10. Awareness Ladder
Convinced – ready to buy
Your solution
Solutions exist
Problem
No problem

11. How to Use Awareness Ladder
1. What is current level of awareness?
2. What are they looking for right now?
3. What are they open to?
4. What will get their attention?
5. How can you help them take the next
step?

12. Be Awesome!
1. Customer Service & Staff
2. Products & Merchandising
3. Marketing

13. Be Unique

14. Quiz
What is one
thing your store
does that is
unique?

15. Be the Expert

16. Provide Guidance & Education

17. Remember Names & Preferences

18. Events – Partner with Suppliers

19. Find the Fabulous Finds –CHFA!

20. Be the Hello of the Day!

21. Do you have a
website?

22. Astounding Web Stats
69-84% search for health info
82% search for local businesses
80% research products online
before buying locally
44% local business have websites

23. Are they finding you?

24. 4. Content is…

25. Social Media Sales Funnel

26. Sharing ideas:
3 Best ideas for
getting loyal
customers

27. *5 Step System for Fresh Customers Daily
*Best ideas from CHFA
Lynda Goldman: 514 336-4339
Lynda@LyndaGoldmanCopywriting.com