MOTION
MEDIA AND
INFORMATION
By:Lyka MarieB.Gumatay
,LPT

What is a Motion Media?
isvisualmediathatgivesthe
appearanceof a movement
canbeacollectionof
graphics, footage, videos. Itis
combinedwithaudio, text and
/or interactivecontentto
create multimedia

2 Forms of Motion Media:
1. Informal - createdby
individualsoftenfor personal
use
2. Formal – createdby
professionalswhofollow
industrystandardsin
creating,editingand
producingmotion media

Steps in Formal Production of
Animations:
Writingthe Story
Scriptiswrittenand dialogue is
recorded
Animatorssketchmajorscenes,
inbetweenersfill inthe gaps
backgroundmusicand
backgrounddetailsare added
drawingsarerendered

TYPES OF MOTION
MEDIA

ACCORDING TO FORMAT:
ANIMA
TION– Animated
GIFs(GraphicInterchange
Format),Flash,Shockwave,
Dynamic HMTL
VIDEO FORMA
TS / VIDEO
CODECS – MP4, DivX, MPG,
3GP
,A
VI,MKV
,etc.

ACCORDING TO PURPOSE:
 Education
 Entertainment
 Advertising

ACCORDING TO SOURCE:
 Personal
 Social Media
 Media Companies

ACCORDING TO AUDIENCE:
 Private/ Public
 General / Directed

CREDIBILITY OF
MOTION MEDIA

Technical Methods to Detect
Fake/Tampered Video:
1. Smoothness of the Video -
Thisisoftendetectedwhen
movementsarenot smooth;
whenactionseemsto jump
fromonepositionto another,
asif someactionwas missing

Determining the Credibility
of Motion Media:
ValidityofInformation
Source
Relationshipof the
Authorto the event

Technical Methods to Detect
Fake/Tampered Video:
2. Lighting Coverage Matches -
One wayto detectlighting
matchesisto lookatthe
shadows;thesourceof light
determinesthesizeand
directionof the shadow

Technical Methods to Detect
Fake/Tampered Video:
3. Scale and Size Consistent -
scalerefersto howthesizeof
theobjectsinreferenceto one
anotherarenearthereal
thing.

If thepictureisreducedor
enlargedbyacertainpercent
thenall of theobjectsshould
beresizedbythat percent.
Objectsthatarefar awayare
usuallysmallerthanobjects
thatarenearer.

Advantages of Motion Media:
Itcapturesmotionina
mannerthatcanbeviewed
repeatedly
Itcanshowprocessesin
detailand in sequence
Itenableslearningwith
emotions

Advantages of Motion Media:
Itcancutacrossdifferent
culturesandgroups
Itallowsscenes,history,
eventsand phenomenonto
be recreated

Limitations of Motion Media:
Comparedto other formsof visual
mediatheviewercannotalways
interruptthe presentation.
Itisoften timesmorecostlythan
other formsof visualmedia.
Other datamaybepresentedbest
usingstillimages. Examplesare
graphs,diagrams,maps.
Itissubjectto misinterpretation

ELEMENTS OF
MOTION MEDIA

Do you rememberthe
differentdesignprinciples
and elementsyou learned in
previouslessonson different
mediaand information(text,
visual,audio)? Canyou
identify them?

Canyou applythese
designprinciplesand
elementsto motion
mediaand
information?Whyor
whynot?

Elements of Motion Media:
1. Speed - Afast
movementgivesvigorand
vitality,intensifying
emotions. Aslow
movementconnotes
lethargy,solemnityor
sadness.

Elements of Motion Media:
2. Direction - indicatesa
movementfromone
direction to another. Itcan
also referto thegrowingor
shrinkingof anobject.

Elements of Motion Media:
3. Timing - canbeobjective
or subjective. Objective
timingcanbemeasuredin
minutes,seconds,days,etc.
Subjectivetimingis
psychologicalor felt.

Timingcanbeused
to clarifyor intensify
themessageor the
event. Usingapause
canhelptimethe
events.

Elements of Motion Media:
4. Transition – usedto
switchbetweenscenes

Elements of Motion Media:
5. Sound and Color –
adds meaningto the
motion

Elements of Motion Media:
6. Blurring – Inanimation,
blurringcanprovidethe
illusionof fastmovement.
Invideos,itisoftenused
to censorinformationfor
securityordecency

END