1.
Chau Trieu Luan, MBA
Chau Trieu Luan | Sales Director | 0919 636 589 | trieuluan@gmail.com | HanPhuLand.com
Tài liệu huấn luyện nội bộ
Aug 2015
SALES PLAN
ABC PROJECT, D9
1. Target
2. Who are our customers?
3. Where can we have customers?
4. How can we attract customers?
5. What is in it for customers?
6. Gantt chart- necessary activity
7. Follow up the schedule
Content
(Period: Nov 2015 – Feb 2016)

2.
Chau Trieu Luan | Sales Director | 0919 636 589 | trieuluan@gmail.com | HanPhuLand.com
1. Target (A or B)
P
l
a
n
A
P
l
a
n
B
Total units 900
Item Total Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16
Target 900 100 50 100 100 100 100 100 - 100 100 50
Visit 4,500 500 250 500 500 500 500 500 - 500 500 250
Leads 22,500 2,500 1,250 2,500 2,500 2,500 2,500 2,500 - 2,500 2,500 1,250
No. of staff 5 5 5 5 5 5 5 5 5 5 5
Each staff target 27,900 20 10 20 20 20 20 20 - 20 20 10
Leads 4,500 500 250 500 500 500 500 500 - 500 500 250
Target by day
Leads of team 750 83 42 83 83 83 83 83 - 83 83 42
Leads of each staff 150 17 8 17 17 17 17 17 - 17 17 8
6
months
12
months
Total units 900
Item Total Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16
Target 900 200 50 200 200 200 50
Visit 4,500 1,000 250 1,000 1,000 1,000 250
Leads 22,500 5,000 1,250 5,000 5,000 5,000 1,250
No. of staff 5 5 5 5 5 5 5
Each staff target 180 40 10 40 40 40 10
Leads 4,500 1,000 250 1,000 1,000 1,000 250
Target by day
Leads of team 750 167 42 167 167 167 42
Leads of each staff 150 33 8 33 33 33 8

3.
Chau Trieu Luan | Sales Director | 0919 636 589 | trieuluan@gmail.com | HanPhuLand.com
2. Who are our customers?
• Focus on HCMC: D9, D1, D2, D3, D10, Thu Duc,
Binh Thanh, Phu Nhuan, etc.
• Income: 15tr/month and over
• Middle managements in company
• Young households, families w/ 1,2 children under 15,
singles, marriage couples
• For living

4.
Chau Trieu Luan | Sales Director | 0919 636 589 | trieuluan@gmail.com | HanPhuLand.com
3. Where can we have customers?
Item Contract signed Potentials
Ad, PR on/offline 150 750
Lists of potentials 25 125
Sales staff's own customer pool 20 100
Employees in companies
(friends, relatives)
20 100
Agent 40 200
Developer existing customers 15 75
Bank customers 30 150
Total 300 1,500
* The number is subject to change
50%
8%
7%
7%
13%
5%
10%
Contract needed
Event of
grand
opening
Model
house
Buying Lists of
potentials
Developer
existing
customers
Bank
customers
Sales staff's
own customer
pool
Ad, PR
(on/off line)
Employees in
companies
(friends,
relatives)
Agent

5.
Chau Trieu Luan | Sales Director | 0919 636 589 | trieuluan@gmail.com | HanPhuLand.com
4. How can we attract customers?
Website
Buyers
On/Offline
Ad
TV Ad
PR content
(on/offline)
Sales
promotion
Fan page
(facebook)
YouTube
Cold calling
Events
Billboard
Flyer
delivery
Referral

6.
Chau Trieu Luan | Sales Director | 0919 636 589 | trieuluan@gmail.com | HanPhuLand.com
5. What is in it for customers?
• Good product
• Flexible payment
• Reasonable Price
• Nice Model house
• Good physical office
• Special promotion
• Professional staff
• Initial approach
• Financial support from Banks
• Reputation & keep promise

7.
Chau Trieu Luan | Sales Director | 0919 636 589 | trieuluan@gmail.com | HanPhuLand.com

8.
Chau Trieu Luan | Sales Director | 0919 636 589 | trieuluan@gmail.com | HanPhuLand.com
Thank you
It is subject to change